What the industry is clicking: Popular tech and delivery bottlenecks

What’s caus­ing a stir in the IT indus­try even befo­re it’s available? The ans­wer: a gra­phics card like the RTX 5090. Apple, too, once again demons­tra­tes the power of its brand – whe­ther it’s the iPad, MacBook Pro, Mac mini or the new iPhone 16e: The Apple logo domi­na­tes the high­fly­er list in Q1 2025, though even an under­dog from Alphacool made it into the top 10.

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In our latest eva­lua­ti­on, we take a look at the ten most cli­cked new pro­ducts on ITscope. Included: tech­no­lo­gy that breaks records – and occa­sio­nal­ly makes cri­ti­cal head­lines. From the most powerful gra­phics card to a business-ready iPhone and dis­plays desi­gned for 247 ope­ra­ti­on – the list reve­als what sys­tem hou­ses, tech­ni­ci­ans and IT pro­fes­sio­nals are curr­ent­ly most inte­res­ted in.

Jump straight to the top 10 list

Rank 1: Apple 10.9-inch iPad WiFi – Category: Tablet PCs

With 5,405 clicks, the Apple 10.9‑inch iPad WiFi once again tops the list of most popu­lar new pro­ducts on ITscope in Q1 2025 – in the pre­vious quar­ter it had alre­a­dy secu­red second place. Technically, the most cli­cked tablet is no new­co­mer: it’s the 10th gene­ra­ti­on model, first released in 2022. The A14 Bionic chip ensu­res solid per­for­mance, and the 10.9‑inch Retina dis­play offers Apple’s fami­li­ar pic­tu­re qua­li­ty. In the latest com­pa­ri­son test by Computerbild, it is recom­men­ded as a pri­ce tip among iPads – on ITscope it is available at a who­le­sa­le pri­ce (WSP) of €294*, which likely con­tri­bu­tes to its popu­la­ri­ty, even though it appears less modern com­pared to the Pro or Air models.

01_Apple 10.9-inch iPad Wi-Fi

Rank 2: Gigabyte GeForce RTX 5090 WINDFORCE OC 32G – Category: Graphics cards

The GeForce RTX 5090 WINDFORCE has gene­ra­ted excep­tio­nal inte­rest: with 3,049 clicks this quar­ter and up to 375 views per day, it ranks among the most sought-after pro­ducts on ITscope – despi­te (or per­haps becau­se of) being curr­ent­ly unavailable.

This card is based on Nvidia’s new Blackwell archi­tec­tu­re and offers immense com­pu­ting power with 24,576 cores and 32 GB of GDDR7. In ear­ly tests, such as tho­se from Computerbild, it’s rated as the fas­test gra­phics card curr­ent­ly on the market.

At the same time, the launch has drawn head­lines: reports of dri­ver issues and incom­pa­ti­bi­li­ties, which in some cases have led to com­ple­te fail­ure, are docu­men­ted by WinFuture. There have also been accounts of over­hea­ting 12VHPWR con­nec­tors, as repor­ted by PC Games Hardware. Despite this, demand remains high – high-end hard­ware con­ti­nues to bene­fit from the cur­rent hype.

Rank 3: AMD Ryzen 7 9800X3D – Category: CPUs

2,567 clicks show that the AMD Ryzen 7 9800X3D remains a popu­lar new­co­mer in the CPU seg­ment. While the pro­ces­sor was still sold out ever­y­whe­re at the end of 2024, stock levels in 2025 have remain­ed sta­ble. This 8‑core CPU based on the Zen 5 archi­tec­tu­re shi­nes par­ti­cu­lar­ly in gam­ing per­for­mance and is still con­side­red one of the best gam­ing CPUs accor­ding to Chip. However, the new Ryzen 9 models 9900X3D and 9950X3D could soon over­ta­ke it as the high­fly­er accor­ding to PC Games Hardware.

Isolated inci­dents such as a repor­ted defect during strea­ming (WinFuture) will hop­eful­ly remain rare excep­ti­ons and have not yet dimi­nis­hed inte­rest in this CPU. The avera­ge WSP on ITscope is €470*.

Rank 4: Microsoft Windows Server 2025 Standard – Category: Operating systems

With 2,297 clicks, Microsoft Windows Server 2025 Standard is the most cli­cked new ope­ra­ting sys­tem on ITscope. It brings seve­ral inno­va­tions rele­vant to pro­fes­sio­nal IT envi­ron­ments. These include \“hot­patching\”, which allows many updates to be instal­led wit­hout a reboot – redu­cing down­ti­me. Microsoft also intro­du­ces the \“Winget\” packa­ge mana­ger, enab­ling soft­ware instal­la­ti­on and updates via com­mand line, simi­lar to Linux sys­tems. New fea­tures also include GPU par­ti­tio­ning in Hyper‑V, allo­wing mul­ti­ple vir­tu­al machi­nes to share a gra­phics card – useful for AI com­pu­ta­ti­ons or gra­phic ren­de­ring. Enhancements in SMB sha­ring impro­ve secu­ri­ty and net­work performance.

04_Windows-Server-2025-Standard

Rank 5: Apple iPhone 16e – Category: Mobile phones

Listed on ITscope sin­ce 20 February, the Apple iPhone 16e is alre­a­dy among the most cli­cked new pro­ducts in Q1 2025 – 2,168 clicks indi­ca­te high inte­rest. With a 6.1‑inch OLED dis­play (2532 x 1170 pixels), a 48 MP main came­ra and 12 MP front came­ra, the iPhone 16e posi­ti­ons its­elf as an attrac­ti­ve opti­on in the mid-price ran­ge. On ITscope, the model is curr­ent­ly available at an avera­ge WSP of €570*.

In a test by Stiftung Warentest, the iPhone 16e is prai­sed for its almost equal came­ra qua­li­ty com­pared to the iPhone 16. It also deli­vers solid pro­ces­sing power – thanks to the same chip as the more expen­si­ve sibling model. A par­ti­cu­lar high­light is the impro­ved recep­ti­on enab­led by Apple’s first in-house modem. Whereas bud­get iPhones in the past were often dif­fi­cult to clas­si­fy, high demand shows that the 16e is now well recei­ved as a cost-conscious busi­ness option.

Rank 6: Apple MacBook M4 Pro – Category: Notebooks

With 1,886 clicks, the Apple MacBook Pro with M4 Pro chip takes sixth place among the most popu­lar new pro­ducts on ITscope. This note­book impres­ses with a 12-core pro­ces­sor, 273 GB/s memo­ry band­width, 24 GB RAM and a 16-core GPU – offe­ring signi­fi­cant­ly more power than the base ver­si­on with a stan­dard M4 chip. The cur­rent avera­ge WSP is €1,885*.

Computerbild prai­ses the device for its powerful pro­ces­sing, long bat­tery life and a bril­li­ant mini-LED dis­play with strong con­trast. The M4 Pro even out­paces the pre­vious M3 Max in some are­as and is ide­al for pro­fes­sio­nal users. Under full load, howe­ver, the device beco­mes audi­bly loud, accor­ding to tes­ters. A typi­cal point of cri­ti­cism: as with many Apple pro­ducts, it can­not be upgraded. An optio­nal nano-texture dis­play ver­si­on is available to redu­ce reflections.

Rank 7: Sony PlayStation 5 – Category: Game consoles

The Sony PlayStation 5 Pro, lis­ted on ITscope sin­ce October 2024, rea­ched 972 clicks in Q1. With a 2 TB SSD, HDR sup­port and noti­ce­ab­ly impro­ved gra­phics per­for­mance, it tar­gets deman­ding gamers.

In a review by Computerbild, the con­so­le is prai­sed for its sharp visu­als, impro­ved ray tra­cing and fast loa­ding times. However, media such as PCGames and GIGA report that sales are fal­te­ring – high pri­ces (the cur­rent avera­ge WSP is €652*) and a lack of uni­que sel­ling points are hol­ding back demand.

Rank 8: Apple Mac mini – Category: PC systems

The Apple Mac mini with M4 chip remains among the ITscope high­fly­ers with 957 clicks. In the CHIP test, this com­pact sys­tem scores with quiet, energy-efficient per­for­mance that’s suf­fi­ci­ent for deman­ding office and crea­ti­ve appli­ca­ti­ons. Criticism includes the small stan­dard SSD (256 GB) and a sin­gle 1 Gbit Ethernet port. However, memo­ry upgrades are now afforda­ble through third-party modu­les. For com­pa­nies see­king com­pact, quiet, and low-maintenance sys­tems, the Mac mini remains an attrac­ti­ve choice.

Rank 9: Iiyama ProLite LH4360UHS-B2AG – Category: LCD monitors/TVs

With 904 clicks, the Iiyama ProLite LH4360UHS-B2AG is the most popu­lar new dis­play on ITscope. This 43-inch moni­tor with 4K UHD reso­lu­ti­on (3840 x 2160), inte­gra­ted Android 11 OS and built-in media play­er is curr­ent­ly available at a WSP of €450*.

LCD dis­plays are com­mon­ly used in mee­ting rooms, recep­ti­on are­as or for digi­tal signage. The Iiyama model sup­ports 247 ope­ra­ti­on and can be used in eit­her por­trait or land­scape mode. Practical fea­tures such as “signal fail­over” – auto­ma­ti­cal­ly swit­ching to an alter­na­ti­ve input if the pri­ma­ry source fails – and “anti-image reten­ti­on” to pre­vent burn-in make this model high­ly relia­ble for con­ti­nuous use.

Rank 10: Alphacool WAK Core Geforce RTX 5090 – Category: Cooling

With 563 clicks, the Alphacool Core Geforce RTX 5090 is the most popu­lar new com­po­nent in the coo­ling cate­go­ry on ITscope. While water coo­ling remains a niche topic out­side of all-in-one (AiO) solu­ti­ons, it con­ti­nues to gain trac­tion in the high-end seg­ment. This lis­ted coo­ling block is desi­gned for cus­tom loops – tailor-made water-cooling sys­tems used in powerful work­sta­tions or gam­ing set­ups. The cur­rent WSP is €164*.

According to HardwareLuxx, Alphacool has revi­sed the design to impro­ve coo­ling per­for­mance and com­pa­ti­bi­li­ty – for exam­p­le, with opti­mi­sed water flow and precision-milled details. The chrome-plated cop­per base and robust brass fit­tings high­light a focus on qua­li­ty and durability.

* Average who­le­sa­le pri­ce (WSP) on ITscope, as of 31/03/2025

The 10 most clicked new releases on ITscope as a table:

Pos. Manufacturer and Product description Category Listed sin­ce Clicks
#1 Apple 10.9‑inch iPad WIFI Tablet-PCs 2024-10-16 5405
#2 Gigabyte GeForce RTX 5090 WINDFORCE OC 32G GPUs 2025-01-14 3049
#3 AMD Ryzen 7 9800X3D CPUs 2024-10-25 2657
#4 Microsoft Windows Server 2025 Standard Operating Systems 2024-10-10 2297
#5 Apple iPhone 16e Mobile Phones 2025-02-20 2168
#6 Apple MacBook Pro Notebooks 2024-10-31 1886
#7 Sony PlayStation 5 Gaming Consoles 2024-10-01 972
#8 Apple Mac mini PC Systems 2024-10-30 957
#9 Iiyama ProLite LH4360UHS-B2AG LCD-TVs 2024-10-30 904
#10 Alphacool WAK Core Geforce RTX 5090 Cooling 2025-01-11 563

Press contact

Sylvia Schreiber
Durlacher Allee 73
DE-76131 Karlsruhe

Phone: +49 721 62 73 76 – 29
sylvia.schreiber@itscope.com
www​.itscope​.com


About the ITscope Highflyers

ITscope is one of the lea­ding plat­forms for IT pro­cu­re­ment and sales in the B2B sec­tor. System hou­ses, resel­lers, dis­tri­bu­tors and manu­fac­tu­r­ers use ITscope to digi­ta­li­se their sales and purcha­sing pro­ces­ses. The ITscope Highflyers are published quar­ter­ly, alter­na­ting with the ITscope Market Barometer, and pro­vi­de com­pact, data-based insights into demand trends in the chan­nel: Which new pro­ducts are par­ti­cu­lar­ly in demand among B2B cus­to­mers? The Highflyers show­ca­se cur­rent trends and offer a quick over­view of the top new releases in the industry.

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