Which ITC pro­ducts were the most popu­lar last year? To find out, ITscope review­ed the last months to eva­lua­te the most popu­lar pro­ducts from the most clicked-on ITscope plat­form cate­go­ries of the year. Apple, Dell and Lenovo did par­ti­cu­lar­ly well.

Karlsruhe, 27/01/2022 – While in 2020 all signs were still poin­ting to hope and impro­ve­ment for the coming year, it quick­ly beca­me appa­rent that the coro­na­vi­rus pan­de­mic would remain the num­ber one topic in 2021. The chip cri­sis posed a fur­ther chall­enge for many indus­tries – and cer­tain­ly did­n’t lea­ve the ITC sec­tor unaf­fec­ted. “The chip shorta­ge had an immense impact on the chan­nel last year and will pro­ba­b­ly con­ti­nue into 2022. We hear from the majo­ri­ty of our cus­to­mers that they are strugg­ling with deli­very pro­blems,” explains Oliver Gorges, Head of Channel Development & Cooperations at ITscope. And this appli­es to almost all pro­duct cate­go­ries: note­books, moni­tors, prin­ters, PC sys­tems, ser­vers, CPUs and gra­phics cards are par­ti­cu­lar­ly hard hit, accor­ding to a sur­vey con­duc­ted by ITscope. Despite this, or per­haps becau­se of this, it is pre­cis­e­ly the­se devices that recei­ved the most clicks on the ITscope plat­form. Notebooks, moni­tors and smart­phones in par­ti­cu­lar are among the most sought-after pro­duct cate­go­ries of the year. This is still part­ly due to the COVID-19 cri­sis as well as the home office boom. However, in the case of PC sys­tems, the chip cri­sis is pro­ba­b­ly more of an expl­ana­ti­on for the upward trend at the end of the year – if the note­books in ques­ti­on are sold out, then the alter­na­ti­ve is to reach for a desk­top PC sys­tem. “This result shows that with ITscope, we are opti­mal­ly sup­port­ing our cus­to­mers even in the­se chal­len­ging times. Our plat­form helps sys­tem hou­ses get an over­view of alter­na­ti­ve pro­ducts and sources of sup­p­ly, inclu­ding from the refur­bis­hed seg­ment, in the event that other pro­ducts are unavailable – and we are the­r­e­fo­re con­tri­bu­ting at least a small part in making the cur­rent situa­ti­on a litt­le easier for the IT chan­nel,” Oliver Gorges continues.

Diagramm_2021_EN

Quarterly click num­ber deve­lo­p­ment for top 10 pro­ducts from sel­ec­ted pro­duct cate­go­ries of the ITscope plat­form, Q1 to Q4 2021

Similar to 2020, the note­book cate­go­ry is in espe­ci­al­ly high demand: apart from a small dip in Q2, click num­bers remain­ed at a con­sis­t­ent­ly high level and con­tin­ued to rise towards the end of the year. With an avera­ge of 33,588 clicks on its top 10 pro­ducts, the note­book cate­go­ry achie­ved the best result in the com­pa­ri­son of cate­go­ries. Dell’s Latitude 3510 par­ti­cu­lar­ly stands out as a win­ner, secu­ring the title of ITC cham­pi­on of the note­book cate­go­ry with a total of 21,942 clicks. Lenovo was still in the lead last year, but only made it to second place this time round with the ThinkPad E15 Gen 2 20TD (almost 16,000 clicks).Dell’s P2419H also per­forms incre­di­bly well: with 33,485 clicks, this TFT moni­tor recei­ved an extra­or­di­na­ri­ly high num­ber of clicks, which it com­ple­te­ly deser­ved. Since the end of 2019, the extre­me­ly popu­lar 24″ LED screen has con­sis­t­ent­ly secu­red first place in the ITscope mar­ket baro­me­ter­’s moni­tor cate­go­ry, and was also among the ITscope plat­for­m’s year­ly favou­ri­tes in 2020.

Dell-P2419H-EN

Price/stock/status histo­ry and pro­duct click histo­ry for the Dell P2419H (Prod. No. DELL-P2419H), January to December 2021

The TFT moni­tor, which has been lis­ted sin­ce 2018, even mana­ged a slight pri­ce increase. After a peak in the first quar­ter, the Wholesale Selling Price (WSP) remain­ed con­stant at around €110 for a long time, but then rose by more than 20% to €135 towards the end of the year – unu­su­al and abo­ve all remar­kab­le for a rela­tively old model! Monitors did­n’t do bad­ly in com­pa­ri­son with other cate­go­ries eit­her, scoring an annu­al avera­ge of almost 32,000 clicks for top 10 products.

A graph simi­lar to the pre­vious cate­go­ries can be seen for tablets, which star­ted off the year with a remar­kab­le result, drop­ped off a litt­le in the sum­mer months and then picked up the pace again towards the end of the year. On a pro­duct level, the­re is a neck-and-neck race bet­ween Apple’s and Microsoft’s tablets: the Surface Pro 7 ente­red the race along­side the 10.2‑inch iPad – and the for­mer is ahead by a mini­mal mar­gin of 15,279 clicks com­pared to 14,731 clicks for the iPad, snat­ching the annu­al vic­to­ry from under Apple’s nose.
The year was also crow­ned with suc­cess for PC sys­tems – espe­ci­al­ly for the ThinkCentre M720q 10T7, which is also one of the top pro­ducts from 2021 at 23,542 clicks. And tha­t’s despi­te the fact that in Q3, the long-running favou­ri­te had to relin­quish its place to a suc­ces­sor model, the ThinkCentre M70q 11DT – which only had a year­ly total of 16,490 clicks though. Regardless of which exact model is num­ber one, manu­fac­tu­rer Lenovo has some­thing to cele­bra­te.And par­ti­cu­lar­ly exci­ting deve­lo­p­ments can be seen in the pro­duct cate­go­ries of gra­phics cards and smart­phones: while smart­phones hover­ed at a lower level at the begin­ning of the year, gra­phics cards star­ted the first quar­ter extre­me­ly well with the most top 10 clicks ever. But this result could­n’t be main­tai­ned at this level for long: in our com­pa­ri­son of pro­duct cate­go­ries, gra­phics cards had to lea­ve the fourth quar­ter with the fewest clicks. However, at least the Quadro RTX 4000 8 GB GDDR6 was unaf­fec­ted by this slump. With 10,548 clicks, the gra­phics card from PNY has the most clicks in this cate­go­ry and the­r­e­fo­re deser­ved­ly belongs to the ITscope ITC cham­pi­ons 2021.

For smart­phones, on the other hand, it’s the other way round. After a com­pa­ra­tively weak start, things tren­ded up shar­ply over the cour­se of the year, and Q4 ended with 38,137 clicks on the top 10 pro­ducts in the smart­phone cate­go­ry. This is main­ly thanks to the ter­ri­fic suc­cess of Apple’s iPhone SE – an unbe­lie­va­ble 36,276 clicks went to this par­ti­cu­lar device. Interestingly, this is not only the most clicks ever on a sin­gle pro­duct, but also cor­re­sponds to 42% of the total clicks for the top 10 smart­phones in 2021.

iPhoneSE-EN

Price/stock/status histo­ry and pro­duct click histo­ry for the Apple iPhone SE (Prod. No. MHGP3ZD/A), January to December 2021

The chart shows a signi­fi­cant uptick in clicks on the iPhone SE during the fourth quar­ter. The pri­ce also increased slight­ly towards the end of the year, rising from around €380 to over €400 in December. The iPhone 12 fol­lows in second place with 7,025 clicks. Despite lis­ting near the end of the year in September 2021, the iPhone 13 Pro has also made con­sidera­ble gains and even made it into the top 20 of the annu­al charts with 2,391 clicks.

The ITscope ITC cham­pi­ons of 2021 (the pro­duct with the most clicks in a cate­go­ry) at a glance 

Pos. Description Category

Manufacturer no.

 Clicks
1 Apple iPhone SE (2nd generation) Smartphones MHGP3ZD/A 36,276
2 Dell P2419H – LED monitor TFTs DELL-P2419H 33,485
3 Lenovo ThinkCentre M720q 10T7 PC sys­tems 10T700BTGE 23,542
4 Dell Latitude 3510 Notebooks NK2MC 21,942
5 Logitech HD Pro Webcam C920 Webcams 960–001055 19,106
6 Lenovo ThinkCentre M70q 11DT PC sys­tems 11DT003WGE 16,490
7 Lenovo ThinkPad E15 Gen 2 20TD Notebooks 20TD002MGE 15,999
8 Microsoft Surface Pro 7 Tablets PVR-00003 15,279
9 Apple 10.2‑inch iPad – 8th generation Tablets MYL92FD/A 14,731
10 HP ProDesk 400 G6 PC sys­tems 23H19EA#ABD 12,518
11 Logitech HD Webcam C270 Webcams 960–001063 12,306
12 HP ProBook 450 G8 Notebooks 2W1G6EA#ABD 12,221
13 Lenovo ThinkPad E15 20RD Notebooks 20RD001FGE 12,193
14 Jabra Evolve 65 MS Stereo  Headsets 6599−823−309 11,178
15 Samsung Galaxy Tab A7 Tablets SM-T500NZAAEUB 11,019
16 HP Officejet Pro 9010 All-in-One Printer 3UK83B#A80 10,866
17 Microsoft Surface Pro 7+ Tablets 1S3-00003 10,788
18 PNY NVIDIA Quadro RTX 4000 Graphics cards VCQRTX4000-PB 10,548
19 Logitech Webcam C925e Webcams 960–001076 10,327
20 HP Color LaserJet Pro MFP M479fdn Printers W1A79A#B19 10,176
21 Logitech PC Headset 960 USB Headsets 981–000100 9.,35
22 Apple MacBook Air Notebooks MGN63D/A 9,807
23 HP E24 G4 – E‑Series – LED monitor TFTs 9VF99AA#ABB 9,508
24 HP E24i G4 – E‑Series – LED monitor TFTs 9VJ40AA#ABB 9,324
25 Lenovo ThinkPad E15 Gen 2 20TD Notebooks 20TD0004GE 9,181
26 Dell P2422H – LED monitor TFTs 210-AZYX 8,858
27 Lenovo ThinkPad E15 20RE Notebooks 20RES6DF05 8,849
28 Lenovo ThinkPad E15 Gen 2 20TD Notebooks 20TD0003GE 8,628
29 Microsoft Surface Book 3 Notebooks SKY-00005 8,298
30 Dell P2719H – LED monitor TFTs 210-APXF 8,218

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