Will AI be the new superpower in the channel? The IT heroes of the third quarter

The chan­nel main­ta­ins its sta­bi­li­ty in the third quar­ter of 2024. The ITscope Market Barometer Q3/2024 indi­ca­tes that the demand for IT pro­ducts, espe­ci­al­ly note­books and PC sys­tems, con­ti­nues to be strong.

ITscope Market baro­me­ter Q3/2024 as a PDF

The ITscope mar­ket baro­me­ter is based on ITscope GmbH’s own analysis.

The boom is absent

Despite the pro­mi­sing num­bers, the­re’s a noti­ceable hesi­ta­ti­on among com­pa­nies. According to Benjamin Mund, CEO of ITscope, mar­ket trends reve­al a gap bet­ween cur­rent needs and exe­cu­ted invest­ments: “The chan­nel is doing well, even though it’s often heard that com­pa­nies are delay­ing invest­ments,” says Mund. “The devices acqui­red during the COVID-19 pan­de­mic are slow­ly beco­ming due, having been writ­ten off and par­ti­al­ly out­da­ted.” Uncertainty may be fue­led by the cur­rent AI hype. “Whether PCs and note­books with addi­tio­nal AI chips can tru­ly pro­ve their strengths in ever­y­day busi­ness use remains to be seen,” Mund concludes.

AI on the rise: Initial steps, but lacking momentum

As AI gar­ners incre­asing atten­ti­on as a tren­ding topic, its actu­al inte­gra­ti­on, espe­ci­al­ly in the PC sec­tor, is still in the ear­ly stages. The trend is more pro­no­un­ced in note­books, whe­re AI fea­tures are incre­asing­ly sup­port­ed by dedi­ca­ted chips and NPUs (Neural Processing Units) inten­ded to enhan­ce pro­duc­ti­vi­ty and extend bat­tery life. In con­trast, deve­lo­p­ment in the desk­top PC sec­tor is less visi­ble, as powerful gra­phics cards can alre­a­dy hand­le many AI tasks, and ener­gy con­sump­ti­on is less of a con­cern. “We expect tru­ly mar­ke­ta­ble and high-performing AI PCs only from 2025, when hard­ware and soft­ware are bet­ter inte­gra­ted and AI models can be used more effi­ci­ent­ly local­ly,” explains Benjamin Mund.

Smart heroes in the meeting room: Network cameras and conference systems

Exciting advance­ments are occur­ring in the cate­go­ry of net­work came­ras and con­fe­rence sys­tems, main­ly dri­ven by the adop­ti­on of AI-assisted solu­ti­ons, which are lea­ding to real chan­ge. Smart came­ras that auto­ma­ti­cal­ly focus on the spea­k­er enhan­ce video­con­fe­ren­ces and make mee­tings more effi­ci­ent. Features like noi­se reduc­tion and auto­ma­tic image adjus­t­ments are also gai­ning importance. “The inte­gra­ti­on of AI into con­fe­rence sys­tems enables a noti­ceable impro­ve­ment in col­la­bo­ra­ti­on, espe­ci­al­ly with hybrid work models,” explains Oliver Gorges, Director of Sales & Marketing at ITscope. Consequently, tech­no­lo­gies from com­pa­nies like Logitech and HP are expe­ri­en­cing increased demand on the platform.

AMD vs. Intel: The eternal showdown

In the pro­ces­sor sec­tor, the rival­ry bet­ween AMD and Intel remains intri­guing, alt­hough Intel is under incre­asing pres­su­re. AMD main­ta­ins its lea­ding posi­ti­on, par­ti­cu­lar­ly due to the strong demand for the AMD Ryzen 7 7800X3D, which remains the most-clicked pro­ces­sor on ITscope in the third quar­ter of 2024. “AMD con­ti­nues to demons­tra­te strong per­for­mance, espe­ci­al­ly in high-end pro­ces­sors,” says Oliver Gorges. “Intel faces chal­lenges on three fronts: against AMD and Qualcomm in the high-end mar­ket and against Nvidia in the AI sec­tor.” The decli­ning pri­ces of the Intel Core i7-14700K have spark­ed short-term inte­rest, but the long-term deve­lo­p­ment of the com­pe­ti­ti­on remains to be seen.

BenjaminMund_OliverGorges
Benjamin Mund, CEO and Oliver Gorges, Director Sales & Marketing from ITscope.

Highflyer: Fresh Products from the Superhero Forge

The Highflyers of the third quar­ter of 2024 are the latest IT pro­ducts that have cap­tu­red the most atten­ti­on on ITscope over the past six months. Based on ITscope users’ click num­bers, this list high­lights which pro­ducts have been par­ti­cu­lar­ly in the spot­light sin­ce their launch. For each pro­duct cate­go­ry, we reco­gni­ze the most-clicked new product.

Lenovo ThinkPad E16 Gen 2

Rank 1: Lenovo ThinkPad E16 – Category: Notebooks

With an impres­si­ve 7,155 clicks (for com­pa­ri­son, the top Highflyer in Q2 only mana­ged 2,033 clicks), the Lenovo ThinkPad E16 secu­res the top spot among ITscope Highflyers. This relia­ble busi­ness note­book fea­tures an Intel Core Ultra 5 pro­ces­sor and Windows 11 Pro. However, tes­ters from Chip​.de have noted a lack­lus­ter color dis­play on the 16-inch screen. The note­book saw par­ti­cu­lar­ly strong sales in June and July. Since then, its avera­ge dea­ler purcha­se pri­ce (HEK) has drop­ped by €60, con­ti­nuing to attract num­e­rous clicks on ITscope.

PC-Komplettsysteme

Rank 2: HP Pro 400 G9 –  Category: PC systems

The HP Pro 400 G9 Mini-PC secu­res the second spot with 2,714 clicks. Featuring an Intel Core i5 13500T pro­ces­sor, this com­pact com­pu­ter excels in office effi­ci­en­cy. According to Notebookcheck, it deli­vers relia­ble per­for­mance while main­tai­ning low ener­gy con­sump­ti­on, making it ide­al for dai­ly office use.

03_Apple 11-inch iPad Air Wi-Fi

Rank 3: Apple 11-inch iPad WiFi –  Category: Tablets

According to Macwelt, the 11-inch ver­si­on of the Apple iPad WiFi stands out for its solid mid-range per­for­mance. While it doesn’t intro­du­ce ground­brea­king inno­va­tions, par­ti­cu­lar­ly in terms of the dis­play, it remains a depen­da­ble choice for ever­y­day tasks. The new­ly released iPad is curr­ent­ly available at an avera­ge dea­ler purcha­se pri­ce of €560.

Rank 4: Apple Pencil Pro –  Category: Notebook Accessories

The new Apple Pencil Pro comes with fea­tures like hap­tic feed­back and rota­ti­on detec­tion, par­ti­cu­lar­ly appe­al­ing to crea­ti­ve users. Its pre­cis­i­on is prai­sed, but the­re is cri­ti­cism con­cer­ning its lack of com­pa­ti­bi­li­ty with older iPad models. “It’s espe­ci­al­ly frus­t­ra­ting for many that users of a new iPad Pro can’t con­ti­nue using their old stylus and are forced to purcha­se a new one,” comm­ents Benjamin Mund.

Rank 5: Apple Magic Keyboard –  Category: Input Devices

The Apple Magic Keyboard trans­forms the iPad Pro into a lap­top. Featuring a back­lit key­board and built-in track­pad, it pro­vi­des a com­for­ta­ble typ­ing expe­ri­ence, per­fect for working on the go. Priced at 324.01 €, it’s con­side­red quite high for a key­board. Rumors sug­gest that Apple is curr­ent­ly working on a more afforda­ble ver­si­on for beginners.

Rank 6: Apple Power Adapter – 20 Watt – Category: Chargers

Like many other manu­fac­tu­r­ers, Apple no lon­ger includes char­gers with its iPads. This situa­ti­on pro­pel­led the new Apple power adap­ter straight into the ITscope Top 10. The USB‑C adap­ter from Apple is ver­sa­ti­le, effi­ci­ent­ly char­ging pho­nes and tablets at 20 watts.

Rank 7: Iiyama ProLite XUB2493HS-B6 – LED Display –  Category: TFTs

This 24-inch LED moni­tor stands out with its Full HD reso­lu­ti­on and 100 Hz refresh rate. Its IPS panel ensu­res accu­ra­te color repro­duc­tion and con­sis­tent vie­w­ing angles, while the frame­l­ess design makes it per­fect for multi-monitor set­ups. Additionally, the moni­tor offers com­fort for exten­ded work hours with its height-adjustable stand and eye-friendly blue light reduction.

Rank 8: Quectel EM061K-GL – Wireless cellular modem –  Category: Interface Cards

The Quectel wire­less LTE modem was so popu­lar last quar­ter that it was tem­po­r­a­ri­ly sold out, a remar­kab­le occur­rence for a niche pro­duct. On ITscope, it can be seen that the cel­lu­lar modem in M.2 for­mat was often orde­red along­side Lenovo note­books, sug­gest­ing a link to Lenovo’s patent dis­pu­te: The LTE card allows for easy upgrades to note­books, enab­ling them to surf with LTE Advanced and 4G at speeds of up to 300 Mbps.

09_Ubiquiti UCK-G2-SSD

Rank 9: Ubiquiti Cloud Key UniFi UCK-G2-SSD –  Category: Network equipment

The Ubiquiti Cloud Key UniFi is a plug-and-play net­work manage­ment sys­tem that faci­li­ta­tes easy net­work set­up and manage­ment. This device has been high­ly sought after this quar­ter but was scar­ce­ly available at most retail­ers, dri­ving up clicks on ITscope. The avera­ge dea­ler purcha­se pri­ce is €239.97.

Rank 10: Apple iPhone 16 Pro Max –  Category: Mobile phones

The iPhone 16 Pro Max has been lis­ted on ITscope sin­ce September 10th but has yet to be deli­ver­ed by any dis­tri­bu­tor. Despite this, the new Apple smart­phone has alre­a­dy made it to the Highflyers of the third quar­ter due to the high inte­rest in the model. Rated as “Very Good” (1.3) by Computerbild, the high-end model is prai­sed for its lar­ge 6.9‑inch OLED dis­play, fast per­for­mance, excel­lent came­ra, and long bat­tery life, once again set­ting a high bar for smart­phones. However, Giga reports that the new Apple model is alre­a­dy expe­ri­en­cing initi­al touch­screen issues.

See the most acti­ve 15 new releases on ITscope – our high-flyers:

Pos. Manufacturer and Product description Category Listed sin­ce Clicks
#1 Lenovo ThinkPad E16, 16″, Core Ultra 5 125U Notebooks 2024-04-23 7155
#2 HP Pro 400 G9, i5 13500T, 9M9B0AT#ABD PC-Systems 2024-04-18 2714
#3 Apple 11-inch iPad WIFI, 11″, M2, MUWC3NF/A Tablets 2024-05-08 2026
#4 Apple Pencil Pro, MX2D3ZM/A Accessories Notebooks 2024-05-08 1820
#5 Apple Magic Keyboard, MWR53D/A Input devices 2024-05-08 1010
#6 Apple Power adap­ter – 20 Watt (24 pin USB‑C) Chargers 2024-05-02 702
#7 Iiyama ProLite XUB2493HS-B6, 24″ TFTs 2024-07-01 524
#8 Lenovo Quectel EM061K-GL, M.2‑Card Interface Cards 2024-05-01 485
#9 Ubiquiti Cloud Key UniFi, UCK-G2-SSD Network Equipment 2024-08-22 464
#10 Apple iPhone 16 Pro Max, MYWX3ZD/A Mobile pho­nes 2024-09-10 441
#11 AMD Ryzen 9 9950X, 16-core, SMT, AM5 CPUs 2024-07-29 298
#12 Microsoft Office Home and Business 2024 Software 2024-08-22 283
#13 Owl Labs Meeting Owl 4+, MTW405-2000 Network Cameras 2024-06-04 233
#14 Apple AirPods 4, MXP63ZM/A Audio Equipment 2024-09-10 204
#15 PNY NVIDIA RTX A1000, VCNRTXA1000-SB Graphics Cards 2024-04-24 201

ITscope users can use the link in the table to go direct­ly to the pro­duct page in ITscope.

Notebooks: The Rise of AI Performers

In the third quar­ter of 2024, lap­tops demons­tra­te strong per­for­mance on the ITscope plat­form, sur­pas­sing the click num­bers from the pre­vious quar­ter and both pri­or years. Devices from Lenovo and HP are par­ti­cu­lar­ly popu­lar among busi­nesses, with upgrada­ble memo­ry and powerful hard­ware being key fac­tors for buy­ers. At the same time, AI fea­tures are incre­asing­ly gai­ning attention.

Interest in notebooks on ITscope is higher than in the third quarter of previous years.

Lenovo ThinkPad E16 Gen 2 leads the pack

The Lenovo ThinkPad E16 Gen 2 has clai­med the top posi­ti­on among note­books with 7,155 clicks. Since its launch in April 2024, it has gai­ned incre­asing popu­la­ri­ty, par­ti­cu­lar­ly in June and July, with strong click and sales num­bers. Priced at €752.77 and fea­turing two SO-DIMM slots for up to 64 GB RAM, Lenovo empha­si­zes fle­xi­bi­li­ty. The shift back to upgradeable memo­ry is par­ti­cu­lar­ly well-received by busi­ness cus­to­mers. The ver­si­on with a Ryzen‑5 pro­ces­sor also made it to the 13th spot in the ITscope category.

AI-Enhanced productivity

Several models in the ITscope top lists boast AI fea­tures, typi­cal­ly refer­ring to spe­cial per­for­mance tools or pro­duc­ti­vi­ty enhance­ments. The Lenovo ThinkPad E16 Gen 2, for ins­tance, uses Intel Core Ultra pro­ces­sors with an NPU to lower ener­gy con­sump­ti­on and extend bat­tery life. These fea­tures are often labe­led as AI-driven pro­duc­ti­vi­ty impro­ve­ments but do not offer com­pre­hen­si­ve AI appli­ca­ti­ons. The Microsoft Surface Laptop 6 for Business (ran­ked 6th) also uti­li­zes AI-based func­tions like Windows Studio Effects to opti­mi­ze video con­fe­ren­cing through AI.

Lenovo ThinkPad T14s Gen 6: Real progress with Snapdragon X Elite

While many note­books only adver­ti­se AI-assisted pro­duc­ti­vi­ty, the Lenovo ThinkPad T14s Gen 6 with the Snapdragon X Elite pro­ces­sor brings genui­ne AI power to the table. Unlike many AI fea­tures that focus on opti­miza­ti­ons, the inte­gra­ted NPU of the Snapdragon X Elite enables powerful, energy-efficient AI appli­ca­ti­ons. With 45 tril­li­on ope­ra­ti­ons per second (TOPS), the T14s offers signi­fi­cant­ly more com­pu­ting capa­ci­ty for AI pro­ces­ses than typi­cal office laptops—ideal for data-intensive appli­ca­ti­ons and long bat­tery life wit­hout com­pro­mi­sing performance.

HP ProBook 450 G10 on the Rise

The HP ProBook 450 G10 secu­res two spots in the top 10. The i7 ver­si­on, ran­ked 5th, is equip­ped with a dedi­ca­ted GeForce-RTX-2050 gra­phics card, making it sui­ta­ble for more graphics-intensive tasks. The i5 ver­si­on of the same model is in 3rd place. Both ver­si­ons offer good value for money.

Discontinued Models Still in Demand

Several older Lenovo models remain in the top 15 despi­te limi­t­ed avai­la­bi­li­ty. These note­books, which have alre­a­dy been repla­ced by suc­ces­sors, are only spo­ra­di­cal­ly available from many retail­ers but con­ti­nue to be in high demand in Q3 due to their pro­ven per­for­mance and good value for money.

The ThinkPad L15 Gen 4: This notebook is now scarcely available.

PC systems: Tried-and-true heroes without AI

Even as AI con­ti­nues to gar­ner atten­ti­on, spe­cia­li­zed “AI PCs” have yet to break into the top 15 of the ITscope ran­kings. Currently, tra­di­tio­nal PC sys­tems, which prio­ri­ti­ze powerful gra­phics cards and pro­ces­sors, remain domi­nant. While some sys­tems offer spe­cial per­for­mance fea­tures or soft­ware opti­miza­ti­ons, the real bene­fits of AI func­tions are often limi­t­ed to smal­ler fea­tures. An exam­p­le is the Dell OptiPlex 7020 at rank 11, which, despi­te offe­ring AI-supported audio and pro­duc­ti­vi­ty enhance­ments through Dell Optimizer, does­n’t inte­gra­te com­pre­hen­si­ve AI applications.

Increasing demand for mini-PCs

In the third quar­ter of 2024, the­re is a rising demand for com­ple­te PC sys­tems on ITscope. Particularly com­pact and effi­ci­ent models are in high demand among busi­nesses. Lenovo con­ti­nues to be well-represented, as in the pre­vious quar­ter, with many models. In total, 8 out of the 15 most-clicked sys­tems are from Lenovo.

Complete PC systems achieve their best click numbers on ITscope in Q3 in two years

Lenovo ThinkCentre M70q Gen4 12E3 remains unrivaled

The Lenovo ThinkCentre M70q Gen4 12E3 main­ta­ins its lea­ding posi­ti­on by a lar­ge mar­gin. With 12,639 clicks in Q3, it is well ahead of other models. Notably, the click num­bers rose shar­ply in August despi­te the usu­al sum­mer slump. The com­pact model, mea­su­ring just 18 x 18 cm and equip­ped with an Intel Core i5-13400T pro­ces­sor, is often prai­sed for its effi­ci­en­cy. The Lenovo ThinkCentre Neo 50q Gen 4 also con­ti­nues to per­form well, hol­ding the 5th spot. According to ComputerBild, the model offers “a lot of power in a small space” and is noted for its decent working speed.

In August, interest in the Lenovo ThinkCentre M70q Gen4 12E3 increased noticeably.

Upgraded models from HP

Up-and-coming models from HP The HP Pro 400 G9 Mini made it from 57th to 2nd place. With an Intel Core i5-13500T pro­ces­sor and 12 cores, it offers good per­for­mance, a solid SSD and 16 GB RAM. According to a test report from Notebookcheck, the device impres­ses in ever­y­day office use with its “good effi­ci­en­cy”. The HP Workstation Z2 G9 – for once not a com­pact mini model – scores par­ti­cu­lar­ly well with com­pa­nies with high com­pu­ting power and secu­ri­ty requi­re­ments. Equipped with an Intel Core i7-14700K pro­ces­sor, it is a relia­ble solu­ti­on for deman­ding workloads.

Network cameras & conference systems: Superpowers for digital collaboration

For the first time, the ITscope Market Barometer takes a clo­ser look at the “Network Cameras & Conference Systems” cate­go­ry. This cate­go­ry has gai­ned signi­fi­cant importance in recent months, par­ti­cu­lar­ly due to the intro­duc­tion of AI-supported sys­tems that ele­va­te video con­fe­ren­cing to a new level. The offe­rings ran­ge from high-priced con­fe­rence solu­ti­ons and access­ories to afforda­ble web­cams and sur­veil­lan­ce came­ras, making the cate­go­ry espe­ci­al­ly exci­ting and diverse.

Logitech MeetUp secures top positions

With 1,202 clicks, the Logitech MeetUp is the most-clicked pro­duct in the cate­go­ry. Since its intro­duc­tion in 2017, the 4K video­bar has remain­ed popu­lar in small con­fe­rence rooms. With a dea­ler purcha­se pri­ce (HEK) of €419.67, it offers good value for money. This year, Logitech laun­ched the suc­ces­sor, MeetUp 2, fea­turing AI tech­no­lo­gy, which is almost twice as expen­si­ve. It remains to be seen if the latest ver­si­on will be equal­ly suc­cessful in the future. In second place is the Rally Bar video sound­bar, also from Logitech.

Intelligente Konferenzlösungen im Aufwind

AI-driven con­fe­rence sys­tems are gai­ning incre­asing importance. A stand­out is the Owl Labs Meeting Owl 3, which secu­res the 5th place with 498 clicks.
The owl-shaped came­ra deli­vers a 360-degree view and auto­ma­ti­cal­ly focu­ses on spea­king indi­vi­du­als by pro­ces­sing opti­cal, acou­stic, and moti­on data. With this AI-supported fea­ture, the Owl 3 ensu­res seam­less con­fe­ren­ces in hybrid teams. The suc­ces­sor model, the Owl Labs Meeting Owl 4+, offers even more: 4K reso­lu­ti­on, grea­ter audio ran­ge, and impro­ved AI that even reco­gni­zes whe­re peo­p­le are loo­king in the room. These enhance­ments have hel­ped the Owl 4+ climb direct­ly to 20th place in the ITscope ran­kings, fur­ther incre­asing the demand for smart con­fe­rence technology.

With a HEK of €3,480.54, the AI-driven con­fe­rence sys­tem HP Poly Studio X52 is the most expen­si­ve pro­duct in the ITscope Top 15. The “DirectorAI” soft­ware enables intel­li­gent came­ra con­trol, focu­sing on the spea­k­er and redu­cing dis­trac­tions from other peo­p­le in the back­ground. The sys­tem is sui­ta­ble for rooms up to 6×6 meters.
Mit einem HEK von 3.480,54 € ist das eben­falls KI-gesteuerte Konferenzsystem HP Poly Studio X52 das teu­ers­te Produkt in den ITscope Top 15. Die „DirectorAI“-Software ermög­licht eine intel­li­gen­te Kameraführung, die den Fokus auf den Sprecher rich­tet und Ablenkungen durch ande­re Personen im Hintergrund redu­ziert. Das System ist geeig­net für Räume bis 6×6 Meter.

Webcams and surveillance cameras remain in demand

Alongside com­plex con­fe­rence sys­tems, simp­le web­cams and sur­veil­lan­ce came­ras are also in demand. The Logitech BRIO 105, an afforda­ble web­cam, secu­res the 8th spot with 332 clicks, while the Poly Studio P5 offers a com­pa­ra­ble solu­ti­on with audio func­tions at the 12th spot. These models pro­vi­de Full HD reso­lu­ti­on and are par­ti­cu­lar­ly sui­ta­ble for smal­ler offices or home offices.

In the sur­veil­lan­ce came­ra sec­tor, the Ubiquiti G5 Professional impres­ses in 10th place. With a HEK of €318.69 and a wea­ther­pro­of design, it is descri­bed on OMG​.de as a “simp­le and cost-effective com­ple­te solu­ti­on” for out­door use.

Mobile phones: Pocket-sized powerhouses

In the third quar­ter of 2024, the mobi­le pho­nes cate­go­ry once again recor­ded an increase in clicks – more than in the second quar­ter and also more than in pre­vious years. New models such as the iPhone 16 are caus­ing a stir, alt­hough the new Apple flag­ship is not yet repre­sen­ted in the top 15 of the category.

Interest in mobile phones was higher in this quarter than in previous years.

Apple dominiert die Spitzenplätze

As in the pre­vious quar­ter, Apple con­ti­nues to lead the click sta­tis­tics. The iPhone 15 Pro Max takes first place with 3,222 clicks, after being in second place in the pre­vious quar­ter. The model has been lis­ted sin­ce September 2023 and bene­fits from a new iOS update that impro­ves the torch func­tion, among other things. The iPhone 15 secu­red second place with 2,741 clicks. Due to high sales figu­res, stock levels were brief­ly lower in September, resul­ting in a signi­fi­cant increase in the num­ber of clicks on ITscope.

iPhone 15
The history for the iPhone 15 on ITscope shows large sales in June and September.

Samsung models make gains

Samsung also mana­ges to get seve­ral models into the top 15. According to Chip, it is an afforda­ble mid-range mobi­le pho­ne with good hard­ware that scores points with an OLED dis­play and 5G sup­port. The Galaxy A15 5G, which is one of the che­a­per models with a retail pri­ce of €139.80, comes in 11th place. ComputerBild empha­si­s­es the good fea­tures, espe­ci­al­ly the bright OLED screen and 5G con­nec­ti­vi­ty, but cri­ti­ci­s­es the slow per­for­mance. While the purcha­se pri­ce of Apple models remains sta­ble, it is worth set­ting pri­ce alerts for Samsung smart­phones, as major pri­ce fluc­tua­tions can occur here.

Tablets: New challengers in the battle for the top

Despite a slight decli­ne com­pared to the pre­vious quar­ter when the new iPads were laun­ched, the tablet cate­go­ry remains strong. The num­ber of clicks is sta­ble com­pared to the pre­vious year, and with the recent­ly unvei­led Samsung Galaxy Tabs, an exci­ting deve­lo­p­ment is expec­ted in the next quar­ter. The pri­ce dif­fe­ren­ces bet­ween Apple and Samsung remain clear.

The trend shows a decline, but with over 62,000 clicks on the top 100, tablets remain popular.

Apple dominates Tablet-Charts

The Apple iPad Wi-Fi remains in first place with 6,630 clicks, but the gap to the com­pe­ti­ti­on is gra­du­al­ly nar­ro­wing. The new iPad models were alre­a­dy pre­sen­ted in detail in the last Market Barometer. As expec­ted, the Apple 11-inch iPad Air Wi-Fi with 128 GB of memo­ry is doing par­ti­cu­lar­ly well, coming in 6th place with 2,026 clicks. With a RRP of €560.13, it is signi­fi­cant­ly more expen­si­ve than the first-placed model, but also signi­fi­cant­ly fas­ter and more modern.

Microsoft überrascht mit Surface Pro 10

The Microsoft Surface Pro 10 for Business has made a signi­fi­cant leap, clim­bing from the 72nd posi­ti­on in the pre­vious quar­ter to 3rd place with 2,507 clicks. This model uti­li­zes Intel’s modern Meteor-Lake pro­ces­sors with up to 12 cores and is desi­gned for busi­ness users. The brigh­ter dis­play and optio­nal 5G capa­bi­li­ty make it a strong con­ten­der for mobi­le use, accor­ding to Heise.

Samsung excels with value for money

Following in 4th place is the Samsung Galaxy Tab A9+ with 2,410 clicks. This afforda­ble model, pri­ced at a HEK of €153.07, is con­sider­a­b­ly che­a­per than its Apple coun­ter­parts while still deli­ve­ring solid per­for­mance. In the coming months, Samsung claims the tablet will sup­port Galaxy AI tech­no­lo­gy, poten­ti­al­ly incre­asing its appeal fur­ther. For budget-conscious buy­ers, Samsung remains an attrac­ti­ve opti­on. The Samsung Galaxy Tab S9 FE, ran­ked 10th, is descri­bed by Chip as a “high-quality yet afforda­ble all-around tablet.”

Samsung's rugged tablet

Ranked 9th is the Samsung Galaxy Tab Active5, a rug­ged out­door tablet with a replaceable bat­tery, sui­ted for spe­ci­fic use cases. According to TechStage, it is well-suited for out­door or deman­ding work envi­ron­ments, such as in indus­try. Its robust casing, swappable bat­tery, and IP68 cer­ti­fi­ca­ti­on sup­port this functionality.

CPU: AMD and Intel - the epic processor showdown

In the CPU/processors cate­go­ry, the long-standing rival­ry bet­ween AMD and Intel con­ti­nues unab­a­ted. Throughout 2024, AMD has con­sis­t­ent­ly held the top posi­ti­ons on the ITscope plat­form, while Intel faces incre­asing pres­su­re. The indus­try giant is strugg­ling with chal­len­ging mar­ket con­di­ti­ons and inter­nal issues, lea­ding to delays in the plan­ned chip fac­to­ry in Magdeburg. At the same time, the­re are rumors that U.S. chip­ma­ker Qualcomm might be inte­res­ted in acqui­ring Intel. Although this is curr­ent­ly spe­cu­la­ti­ve, it indi­ca­tes that Intel’s mar­ket posi­ti­on is beco­ming unstable.

AMD hat die Nase vorn

In the cur­rent mar­ket baro­me­ter, AMD once again defen­ded its first place in the CPUs cate­go­ry on the ITscope plat­form. The AMD Ryzen 7 7800X3D is at the top. The demand for the 4.2 GHz pro­ces­sor with AM5 socket was so high that the pri­ce rose. Curiously, at the begin­ning of October, the WSP of €390.74 was hig­her than that of the more powerful Ryzen 9 7900X3D in 7th place (€382.02) – a rather unu­su­al deve­lo­p­ment. The high-end pro­ces­sor is so popu­lar that it has alre­a­dy attrac­ted frauds­ters: According to Hardwareluxx, coun­ter­feit models have been dis­co­ver­ed on a Romanian online platform. 

In second place is the AMD Ryzen 9 7950X3D, a powerful 16-core pro­ces­sor prai­sed by Computerbild for its high working speed. The AMD Ryzen 7 5700X3D, which was only released in 2024, was able to catch up stron­gly in the ran­king and made it to 12th place in Q3. The pro­ces­sor saw a signi­fi­cant pri­ce drop, which makes it attrac­ti­ve for compute-intensive tasks and gam­ing. It is also inte­res­t­ing for upgrad­ers, as it runs on AM4 platforms.

Intel under price pressure

The con­ti­nuous­ly fal­ling WSP for Intel pro­ces­sors in the top 10 on ITscope is striking, and this is also evi­dent for cur­rent models such as the Core i7 14700K, which made it to 4th place in the ran­king. The wea­k­er i7-12700KF in 3rd place also shows a pri­ce decrease, albeit less signi­fi­cant­ly. The fal­ling pri­ces may be due to Intel’s tar­nis­hed image. Most recent­ly, a hard­ware bug cau­sed a stir that led to insta­bi­li­ties in over­clockable CPUs like the i7-14700K. The pro­ces­sors could wear out pre­ma­tu­re­ly due to exces­si­ve vol­ta­ge. Intel has sin­ce fixed the pro­blem with a micro­code update and exten­ded the war­ran­ty, but the dama­ge has alre­a­dy been done. 

The average WSP for the Intel Core i/-14700K drops from €350 to €326 at the end of September.

Multifunction printers: The last bastion against paperlessness

The prin­ting indus­try con­ti­nues to expe­ri­ence tur­bu­lent times, par­ti­cu­lar­ly with regard to incre­asing digi­ta­li­sa­ti­on. According to a Bitkom stu­dy, four out of ten com­pa­nies in Germany now work lar­ge­ly paper­less. On the ITscope plat­form, the demand for relia­ble prin­ters remains unbro­ken, even if the num­ber of clicks has fal­len slight­ly com­pared to the pre­vious year.

Movement at the top

At the top, an exci­ting chan­ge occur­red in Q3: The Kyocera ECOSYS P2040dn has over­ta­ken the long-standing lea­der, despi­te being on the mar­ket sin­ce 2016. Nevertheless, it deli­vers a solid per­for­mance with 40 pages per minu­te. In second place is the Brother MFC-L2800DW, which was alre­a­dy high­ligh­ted in the last Market Barometer.

Prices are climbing at HP

The for­mer lea­der, the HP Color LaserJet Pro MFP M283fdw, has slip­ped to fourth place, likely due to a con­ti­nuous pri­ce increase sin­ce May. Other top models from HP are also affec­ted by this trend. For ins­tance, the dea­ler purcha­se pri­ce (HEK) of the HP Color LaserJet Pro MFP M479fdw has risen by near­ly 50%, and that of the HP Officejet Pro 9010e by more than 75%. Despite this, the models remain popu­lar on ITscope, ran­king third and fifth, respectively.

Sowohl beim HP Color LaserJet PBoth the HP Color LaserJet Pro MFP M479fdw (above) and the HP Officejet Pro 9010e (below) have recently seen a significant increase in their retail price.ro MFP M479fdw (oben) als auch beim HP Officejet Pro 9010e (unten) stieg der HEK zuletzt deutlich.

The pri­ce of the HP Officejet Pro 9730e, which has moved up to 11th place with its A3 print for­mat, remains stable.

TFTs: Old masters meet pixel pioneers

The TFT moni­tor cate­go­ry in the third quar­ter of 2024 shows lower over­all click num­bers com­pared to pre­vious years. Despite fewer new models, well-established clas­sics con­ti­nue to hold their ground.

Dell remains dominant

At the top of the list is the Dell P2422H, which has led the ran­kings for seve­ral years with 4,501 clicks, alt­hough the gap to the second-place model is nar­ro­wing. The Dell P2425H, a newer model from 2024, is emer­ging as a poten­ti­al suc­ces­sor. Ranked fourth with 1,504 clicks, this moni­tor is alre­a­dy achie­ving nota­ble suc­cess, likely due to its decli­ning purcha­se price.

The price of the new Dell P2425H monitor has fallen since its market launch.

In 12th place is the cur­ved Dell P3424WE. With a reso­lu­ti­on of 3440 x 1440, USB‑C and HDMI, it attracts pro­fes­sio­nal users who need an exten­ded field of view.

Note: Wholesale sel­ling pri­ces (WSP) as at 30/09/2024

Press contact

Sylvia Schreiber
Durlacher Allee 73
76131 Karlsruhe
Germany

Tel.: +49 721 62 73 76 – 29
sylvia.schreiber@itscope.com
www​.itscope​.com

About the ITscope Market barometer

ITscope is one of the lea­ding plat­forms for IT pro­cu­re­ment and sales in the B2B sec­tor. It pro­vi­des valuable sup­port to sys­tem hou­ses, resel­lers, dis­tri­bu­tors, and manu­fac­tu­r­ers in their digi­ta­liza­ti­on efforts. One of the high­lights of ITscope is its quar­ter­ly publi­ca­ti­on, the ITscope Market Barometer, which offers intri­guing insights into the ever-evolving ICT indus­try. This includes iden­ti­fy­ing the most sought-after pro­ducts among B2B cus­to­mers and moni­to­ring the fluc­tua­ting purcha­se pri­ces of smart­phones, note­books, and pro­ces­sors. With its com­pre­hen­si­ve mar­ket ana­ly­sis, ITscope offers exclu­si­ve and valuable insights into the sales trends and mar­ket dyna­mics of the channel.

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