Market barometer Q2/2025: Boom in demand for PC systems, notebooks and software solutions

The ITscope Market Barometer for Q2/2025 shows sus­tained high demand in the ITK chan­nel. Click‑through rates on the plat­form for IT resel­lers are again abo­ve last year’s levels. In par­ti­cu­lar, demand was strong for mid‑range com­ple­te sys­tems, busi­ness note­books and soft­ware solutions.

ITscope Marktbarometer Q2/2025 as PDF

The ITscope mar­ket baro­me­ter is based on ITscope GmbH’s own analysis.

ITscope Market Barometer: Boom in PC systems and notebooks

Business customers rely on proven workhorses

“We con­ti­nue to see incre­asing inte­rest in ever­y­day, high‑performance busi­ness hard­ware,” comm­ents Benjamin Mund, CEO of ITscope, on the platform’s data. By far the most popu­lar pro­duct on ITscope in the second quar­ter was the Lenovo ThinkPad E16 Gen 2, with near­ly 17,000 clicks. The most‑clicked com­ple­te sys­tems were also in the mid‑price seg­ment – for exam­p­le the HP Pro 400 G9 with Intel i5‑13500T or the Lenovo M70s with i5‑13400T.

This posi­ti­ve deve­lo­p­ment in the PC seg­ment is con­sis­tent with broa­der mar­ket trends: ana­lysts from IDC fore­cast appro­xi­m­ate­ly 4 % glo­bal growth in the PC sec­tor for 2025, sup­port­ed by impen­ding Windows 11 migra­ti­ons in enter­pri­ses and the first mar­ket influen­ces from AI‑enabled hard­ware plat­forms. However, tra­di­tio­nal CPU archi­tec­tures still domi­na­te the B2B mar­ket. Early plat­forms with inte­gra­ted AI capa­bi­li­ties, such as Intel Core Ultra, AMD Ryzen AI and Snapdragon X Elite, are now emer­ging. “We are moni­to­ring deve­lo­p­ments in AI‑accelerated plat­forms,” says Benjamin Mund. “With new use‑case sce­na­ri­os, demand can shift rapidly.”

Software remains a strong growth driver

A key dri­ver of cur­rent soft­ware demand is the upco­ming end of sup­port for Windows 10 on 14 October 2025. Although Microsoft now offers seve­ral exten­ded secu­ri­ty opti­ons, the offi­ci­al date is alre­a­dy crea­ting pres­su­re to act in many enter­pri­ses: “Windows 10 is still deep­ly embedded in many IT envi­ron­ments – but with the announ­ced end of sup­port, migra­ting to Windows 11 now beco­mes man­da­to­ry,” explains Benjamin Mund, CEO of ITscope.

Alongside Windows 11 Pro, Windows Server 2025 and Microsoft Office Home and Business are also among the most‑clicked soft­ware solu­ti­ons on ITscope, indi­ca­ting strong inte­rest in up‑to‑date, local­ly installable ver­si­ons as an alter­na­ti­ve to cloud‑based licen­sing models.

Benjamin Mund, Managing Director of ITscope

Mobile phones: recovery in demand continues

The mobi­le pho­ne seg­ment con­ti­nues to show sta­ble demand in 2025. A stand­out is the new Apple iPhone 16e, the most suc­cessful new pro­duct of the quar­ter. According to Bitkom, Germany’s smart­phone mar­ket will reach over €40 bil­li­on in sales in 2025 – a new record – and the plat­form data on ITscope con­firms this trend in the B2B envi­ron­ment. “AI fea­tures and lon­ger usa­ge cycles also encou­ra­ge buy­ing rea­di­ness among cor­po­ra­te cus­to­mers,” con­cludes Benjamin Mund.

Highflyers Q2/2025: The most‑sought‑after IT new products in the channel

Which items domi­na­ted the IT indus­try in the first half of 2025? The ITscope Highflyers offer data‑based, con­cise and infor­med ans­wers. The over­view shows which IT pro­ducts, sin­ce their lis­ting on ITscope, have attrac­ted the most atten­ti­on. The eva­lua­ti­on is based on click‑throughs by ITscope users and crowns the most‑clicked new pro­duct in each cate­go­ry from the past six months. System hou­ses, resel­lers and spe­cia­list dea­lers thus gain insights into cur­rent trends, tech­no­lo­gi­cal sti­mu­li and purcha­sing beha­viour in the B2B ITK market.

Highflyer01 Apple iPhone 16e

1st Place: Apple iPhone 16e – Category: Mobile phones

With 6,052 clicks, the Apple iPhone 16e leads cle­ar­ly in the mobi­le pho­ne cate­go­ry. Positioned as a business‑capable mid‑range opti­on, it offers a 6.1‑inch OLED dis­play, a 48 MP came­ra and Apple’s own 5G modem—solid fea­tures at a rela­tively afforda­ble intro­duc­to­ry pri­ce. According to Computerbild, the 16e deli­vers strong per­for­mance (gra­de 1.4), par­ti­cu­lar­ly prai­sed for bat­tery life, con­nec­ti­vi­ty and processor.

Highflyer 02 Apple 10.9-inch iPad Wi-Fi

2nd Place: Apple iPad A16 Wi‑Fi – Category: Tablet‑PCs

Despite its rela­tively unre­mar­kab­le update, the Apple iPad A16 Wi‑Fi remains the most popu­lar tablet on ITscope. In Q2, the 128 GB vari­ant ran­ked hig­hest. The tablet com­bi­nes a 10.9‑inch dis­play with good per­for­mance and is aimed at users see­king a relia­ble device for ever­y­day work. Chip prai­ses its per­for­mance and build qua­li­ty, though notes that true inno­va­ti­on com­pared to its pre­de­ces­sor is lacking.

3rd Place: MSI GeForce RTX 5090 32G GAMING TRIO OC – Category: Graphics cards

The MSI RTX 5090 Gaming Trio OC is the most‑clicked new gra­phics card on ITscope – and with good reason. It’s the spear­head of Nvidia’s new Blackwell gene­ra­ti­on, deli­ve­ring a mas­si­ve per­for­mance uplift over the RTX 4090 – but at a hef­ty WSP of €2,300+, signi­fi­cant­ly hig­her than pre­vious top models. In PCMasters’ test, the RTX 5090 impres­ses with up to 47 % more 4K gam­ing per­for­mance and around 33 % fas­ter ray‑tracing. Technically, it offers ever­y­thing curr­ent­ly pos­si­ble: 21,760 CUDA cores, 32 GB GDDR7 memo­ry on a 512‑bit bus, and up to 575 W TGP. Although offi­ci­al­ly laun­ched in February, it only beca­me available on ITscope in May.

4th Place: Apple MacBook Air M4 – Category: Notebooks

Compact, light and powerful: the MacBook Air with M4 chip is the most popu­lar new note­book on ITscope. In Golem’s review, its impro­ved bat­tery life, sup­port for two exter­nal moni­tors, and redu­ced ent­ry pri­ce (WSP from €830) are high­ligh­ted. With 16 GB RAM as stan­dard and solid per‑core per­for­mance, it is well sui­ted for ever­y­day to modera­te­ly deman­ding tasks. Criticism cen­tres on mode­st impro­ve­ments com­pared to the M2 gene­ra­ti­on – if one alre­a­dy owns a recent Air, upgrading isn’t strict­ly necessary.

5th Place: AMD Ryzen 9 9950X3D – Category: CPUs

With 16 Zen 5 cores and AMD’s 3D V‑Cache tech­no­lo­gy, the Ryzen 9 9950X3D sets new stan­dards and is the most‑clicked new CPU on ITscope. According to Hardwareluxx, the pro­ces­sor shows con­sis­t­ent­ly strong per­for­mance in multi‑threaded appli­ca­ti­ons. In pro­fes­sio­nal envi­ron­ments – such as ren­de­ring, data ana­ly­sis or CAD – its extra power poten­ti­al is espe­ci­al­ly noti­ceable. However, its high ener­gy demand neces­si­ta­tes sui­ta­ble coo­ling and power supply.

6th Place: Ubiquiti UniFi U7 Lite – Category: Network devices

The UniFi U7 Lite intro­du­ces Wi‑Fi 7 to Ubiquiti’s afforda­ble port­fo­lio and ranks sixth among the most‑clicked new pro­ducts on ITscope. The access point sup­ports dual‑band (2.4 and 5 GHz), 2×2 MIMO and fea­tures such as pre­am­ble punc­tu­ring and multi‑link ope­ra­ti­on (MLO), enab­ling con­cur­rent con­nec­tions across mul­ti­ple bands. Unlike its more expen­si­ve coun­ter­parts, it lacks the 6 GHz band, but reta­ins many Wi‑Fi 7 advan­ta­ges. According to Caschys Blog, the U7 Lite is PoE‑powered and con­nec­ted via 2.5 GbE – ide­al for small to mid‑sized busi­ness envi­ron­ments with modern net­wor­king setups.

7th Place: Dell Pro 27 Plus P2725DE – Category: TFTs

The Dell P2725DE is the most‑popular new moni­tor and achie­ved 745 clicks in Q2. This 27‑inch QHD dis­play with 100 Hz is well‑suited to office use and fea­tures USB‑C Power Delivery, HDMI, DisplayPort and a built‑in USB hub. Its IPS panel offers bright­ness levels around 350 cd/m², and the avera­ge WSP is appro­xi­m­ate­ly €260.

Apple 20W Power Adapter – Category: Chargers

The Apple USB‑C 20 W power adap­ter, new­ly lis­ted in March 2025, ranks among the most‑clicked char­gers on ITscope. It is desi­gned as sepa­ra­te access­ories for iPhones and iPads, which no lon­ger include a power adap­ter. This model pro­vi­des basic USB‑C power at 20 W—sufficient for ever­y­day use, but out­da­ted for lar­ger devices or multi‑port fast char­ging. In a recent com­pa­ri­son test by Computerbild, the Apple adap­ter ran­ked lower: it sup­ports only one char­ging stan­dard, lacks extra fea­tures, and is rela­tively expen­si­ve for its output.

9th Place: Lenovo ThinkCentre M75q Gen 2 – Category: PC systems

As a com­pact com­ple­te sys­tem with an AMD Ryzen 5 Pro 5655GE, the Lenovo ThinkCentre M75q Gen 2 leads the PC new­co­mers list on ITscope. The mini‑PC is ide­al for clas­sic office workloads as a space‑efficient work­sta­tion. The com­ple­te sys­tem comes with Windows 11 Pro, 16 GB RAM and a 512 GB SSD at an avera­ge WSP of appro­xi­m­ate­ly €534.

10th Place: Samsung 9100 PRO SSD – Category: SSDs

With the 9100 PRO, Samsung intro­du­ces its first PCIe‑5.0 SSD to the con­su­mer mar­ket. The 1 TB model is the most‑clicked new­co­mer in the SSD cate­go­ry. In bench­marks, it impres­ses with very high trans­fer rates and strong ever­y­day per­for­mance, accor­ding to PC Games Hardware. PC‑Magazin awards the SSD a gra­de of 1.3: it ope­ra­tes effi­ci­ent­ly and stays below 55 °C under load with pas­si­ve coo­ling. It is pri­ced at a WSP of around €130—above PCIe‑4.0 models.

* Average Wholesale Prices (WSP) on ITscope, as of 30/06/2025

Press contact

Sylvia Schreiber
Durlacher Allee 73
76131 Karlsruhe

Tel.: +49 721 62 73 76 – 29
sylvia.schreiber@itscope.com
www​.itscope​.com

About the ITscope Market barometer

ITscope is one of the lea­ding plat­forms for IT pro­cu­re­ment and sales in the B2B sec­tor. It pro­vi­des valuable sup­port to sys­tem hou­ses, resel­lers, dis­tri­bu­tors, and manu­fac­tu­r­ers in their digi­ta­liza­ti­on efforts. One of the high­lights of ITscope is its quar­ter­ly publi­ca­ti­on, the ITscope Market Barometer, which offers intri­guing insights into the ever-evolving ICT indus­try. This includes iden­ti­fy­ing the most sought-after pro­ducts among B2B cus­to­mers and moni­to­ring the fluc­tua­ting purcha­se pri­ces of smart­phones, note­books, and pro­ces­sors. With its com­pre­hen­si­ve mar­ket ana­ly­sis, ITscope offers exclu­si­ve and valuable insights into the sales trends and mar­ket dyna­mics of the channel.

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