What do keyboard navigation, clear language and flexible colour design have in common? They make a website easier to use – for everyone. The ITscope B2B shop solution comes with many of these functions as standard. This benefits not only people with disabilities, but also anyone who wants to work efficiently on a day-to-day basis.
Navigation without detours
In the ITscope B2B shops, your customers can navigate entirely without using a mouse if they wish. The entire user interface can be operated via keyboard – from product search through to checkout. This supports people with motor impairments as well as power users who prefer to work more efficiently. Especially in the B2B environment, where time is often limited, this proves beneficial. Additionally, all pages are structured in a way that allows screen readers to capture and present content effectively. People with visual impairments can also use the shop without difficulty.
What accessibility actually means
Whether someone has limited vision, difficulty with manual dexterity, or simply prefers to work without a mouse – accessible offerings ensure that no one is excluded. It’s not about special solutions, but about designing digital environments to be directly usable by as many people as possible.
Why this also matters in B2B
Unlike in the B2C sector, the European Accessibility Act (EAA) does not currently oblige system integrators to make their business customer webshops accessible. Nevertheless, it is worthwhile to take early action. Accessibility-friendly solutions improve digital processes for everyone – and if you work with public sector clients or large enterprises, accessibility can even be a real advantage in the procurement process.
Jeremia Klaiber-Balkan
The ITscope shop solution: Designed with accessibility in mind, implemented with practicality
“Our B2B shops meet all key accessibility criteria – even though this is not a legal requirement in the B2B sector. Nevertheless, we continuously work to further improve accessibility,” says Jeremia Klaiber-Balkan, Product Manager at ITscope. The shop solution includes keyboard navigation and screen reader compatibility out of the box – with no additional development effort required for system integrators. You retain control over contrast: thanks to freely selectable primary colours, you can tailor the design to suit your customers and your corporate identity. The result is a webshop that simply works – for everyone.
Accessibility as a mindset – not just a box to tick
Digital accessibility demonstrates that you take your customers seriously. Those who remove barriers think ahead – and position themselves as modern partners in sales. With the ITscope B2B shop, you create digital offerings that work, remain flexible, and meet legal requirements in the long term. In doing so, you not only appeal to existing customers but also reach new target groups – without any additional effort.