{"id":257737,"date":"2026-10-13T08:29:18","date_gmt":"2026-10-13T06:29:18","guid":{"rendered":"https:\/\/www.itscope.com\/?p=257737"},"modified":"2026-10-13T08:37:37","modified_gmt":"2026-10-13T06:37:37","slug":"market-barometer-q3-2026-strong-interest-meets-rising-order-values","status":"publish","type":"post","link":"https:\/\/www.itscope.com\/en\/market-barometer-q3-2026-strong-interest-meets-rising-order-values\/","title":{"rendered":"Market Barometer Q3\/2026: Strong Interest Meets Rising Order Values"},"content":{"rendered":"

Karlsruhe, October 13, 2026 \u2013 Product inte\u00adrest on ITscope increased signi\u00adfi\u00adcant\u00adly in the third quar\u00adter of 2026, with clicks rising by 18.5% com\u00adpared to the same quar\u00adter last year. Smartphones, gra\u00adphics cards, and memo\u00adry pro\u00adducts saw par\u00adti\u00adcu\u00adlar\u00adly strong growth. A com\u00adpa\u00adri\u00adson with order data reve\u00adals very dif\u00adfe\u00adrent trends: While smart\u00adphone orders also increased signi\u00adfi\u00adcant\u00adly in terms of units sold, growth in gra\u00adphics cards and memo\u00adry pro\u00adducts was pri\u00adma\u00adri\u00adly dri\u00adven by hig\u00adher order values.<\/p>\n<\/div><\/div><\/div>

Smartphone Clicks Nearly Double<\/h3><\/div>

The top 100 mobi\u00adle pho\u00adnes recei\u00adved appro\u00adxi\u00adm\u00adate\u00adly 97% more clicks in the third quar\u00adter than in the same peri\u00adod last year, rea\u00adching the hig\u00adhest level in the available com\u00adpa\u00adri\u00adson data. Apple clai\u00admed the top four posi\u00adti\u00adons in the pro\u00adduct ran\u00adking with the iPhone 16e<\/sup>, iPhone 17, iPhone 17e<\/sup>, and iPhone 17 Pro Max. However, Samsung pro\u00adducts attrac\u00adted the most clicks across the ran\u00adking as a whole.<\/p>\n

Orders also increased signi\u00adfi\u00adcant\u00adly: The num\u00adber of mobi\u00adle pho\u00adnes orde\u00adred through ITscope rose by appro\u00adxi\u00adm\u00adate\u00adly 63% year over year, while order volu\u00adme increased by around 82%.<\/p>\n

\u201cThe sur\u00adge in smart\u00adphone inte\u00adrest isn\u2019t dri\u00adven by a sin\u00adgle best\u00adsel\u00adler. Interest is spread across a wide ran\u00adge of models, show\u00ading that the enti\u00adre cate\u00adgo\u00adry has gai\u00adned con\u00adsider\u00ada\u00adb\u00adly more atten\u00adti\u00adon,\u201d says Dr. Oliver Charles, Managing Director at ITscope.<\/p>\n<\/div><\/div><\/div>

\"Smartphone<\/a><\/span>
<\/div>

Smartphone inte\u00adrest increased signi\u00adfi\u00adcant\u00adly in Q3\/2026, with Samsung accoun\u00adting for much of the growth in clicks.<\/p><\/div><\/div><\/div><\/div><\/div>

\"Dr<\/a><\/span>
<\/div>

Dr. Oliver Charles, Managing Director von ITscope<\/p><\/div><\/div><\/div><\/div><\/div>

Memory: Strong Interest and a Sharp Rise in Order Volume<\/h3><\/div>

Interest in memo\u00adry pro\u00adducts also remain\u00aded well abo\u00adve last year\u2019s levels. The top 100 memo\u00adry modu\u00adles recor\u00added 74% more clicks than in Q3\/2025, while SSD clicks increased by appro\u00adxi\u00adm\u00adate\u00adly 58%.<\/p>\n

However, order quan\u00adti\u00adties tell a dif\u00adfe\u00adrent sto\u00adry: The num\u00adber of memo\u00adry modu\u00adles orde\u00adred fell by around 31% com\u00adpared to the same quar\u00adter last year, while order volu\u00adme more than qua\u00addru\u00adpled. For SSDs, the num\u00adber of units orde\u00adred remain\u00aded vir\u00adtual\u00adly unch\u00adan\u00adged, while order volu\u00adme near\u00adly doubled.<\/p>\n

\u201cMemory pro\u00adducts in par\u00adti\u00adcu\u00adlar demons\u00adtra\u00adte why unit sales alo\u00adne curr\u00adent\u00adly tell only part of the sto\u00adry. Companies are spen\u00adding signi\u00adfi\u00adcant\u00adly more than they did a year ago for a simi\u00adlar or even smal\u00adler num\u00adber of pro\u00adducts,\u201d Charles explains.<\/p>\n<\/div><\/div><\/div>

Graphics Cards: High-End Models Attract Attention<\/h3><\/div>

Activity in the gra\u00adphics card cate\u00adgo\u00adry increased shar\u00adply on ITscope in the third quar\u00adter. The top 100 pro\u00adducts recei\u00adved appro\u00adxi\u00adm\u00adate\u00adly 64% more clicks than in the same quar\u00adter last year. Exceptionally expen\u00adsi\u00adve models top\u00adped the ran\u00adking, inclu\u00adding the Gigabyte GeForce RTX 5090 Gaming OC, with an avera\u00adge resel\u00adler purcha\u00adse pri\u00adce of around \u20ac4,800, and the NVIDIA RTX PRO 6000 Blackwell Server Edition, with an avera\u00adge resel\u00adler purcha\u00adse pri\u00adce of appro\u00adxi\u00adm\u00adate\u00adly \u20ac15,000. More than half of all clicks went to gra\u00adphics cards with a purcha\u00adse pri\u00adce of \u20ac2,000 or more.<\/p>\n

While the num\u00adber of units orde\u00adred remain\u00aded vir\u00adtual\u00adly unch\u00adan\u00adged com\u00adpared to Q3\/2025, order volu\u00adme near\u00adly tripled.<\/p>\n

\u201cPremium high-end models attract a gre\u00adat deal of atten\u00adti\u00adon, even if they are only orde\u00adred occa\u00adsio\u00adnal\u00adly. The most-clicked pro\u00adducts are\u00adn\u2019t neces\u00ads\u00ada\u00adri\u00adly the most-purchased,\u201d Charles notes.<\/p>\n<\/div><\/div><\/div>

<\/a><\/span>
<\/div>

For the NVIDIA RTX PRO 6000 Blackwell Server Edition, both clicks and avera\u00adge resel\u00adler purcha\u00adse pri\u00adces increased in Q3, while sales acti\u00advi\u00adty remain\u00aded low.<\/p><\/div><\/div><\/div><\/div><\/div>

Product Rankings in the Q3\/2026 Market Barometer<\/h3><\/div>

Which pro\u00adducts attrac\u00adted the most atten\u00adti\u00adon in the third quar\u00adter? The Q3\/2026 Market Barometer bro\u00adchu\u00adre pro\u00advi\u00addes the ans\u00adwers. It includes the top 15 ran\u00adkings across key ICT pro\u00adduct cate\u00adgo\u00adries, from mobi\u00adle pho\u00adnes and gra\u00adphics cards to memo\u00adry, SSDs, ser\u00advers, and net\u00adwor\u00adking equip\u00adment, as well as the quar\u00adter\u2019s most popu\u00adlar new products.<\/p>\n<\/div>

To the Q3\/2026 Market Barometer brochure<\/span><\/a><\/div><\/div><\/div>

<\/div>\n

About the ITscope Market Barometer<\/p><\/h4><\/div>

The ITscope Market Barometer is based on ITscope GmbH\u2019s own ana\u00adly\u00adses and pro\u00advi\u00addes quar\u00adter\u00adly insights into cur\u00adrent trends in the ICT channel.<\/p>\n

It draws on click data from ITscope users as well as mar\u00adket data coll\u00adec\u00adted through the plat\u00adform. Together, the\u00adse insights pro\u00advi\u00adde a prac\u00adti\u00adcal pic\u00adtu\u00adre of the trends sha\u00adping the IT indus\u00adtry, from shifts in demand to pri\u00adce deve\u00adlo\u00adp\u00adments. ITscope is one of the lea\u00adding plat\u00adforms for B2B IT pro\u00adcu\u00adre\u00adment and sales.<\/p>\n

All figu\u00adres are based on the data available at the time of ana\u00adly\u00adsis. While every effort has been made to ensu\u00adre accu\u00adra\u00adcy, no gua\u00adran\u00adtee can be given regar\u00adding the com\u00adple\u00adten\u00adess or cor\u00adrect\u00adness of the information.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

In the third quar\u00adter of 2026, inte\u00adrest in ITscope rose signi\u00adfi\u00adcant\u00adly. Compared with the same quar\u00adter of the pre\u00advious year, the num\u00adber of clicks increased by 18.5 per cent.<\/p>\n","protected":false},"author":15,"featured_media":257574,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[192,193],"tags":[],"class_list":["post-257737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-analyses","category-press-releases"],"yoast_head":"\nMarket Barometer Q3\/2026: Strong Interest Meets Rising Order Values - Blog- ITscope<\/title>\n<meta name=\"description\" content=\"In the third quarter of 2026, interest in ITscope rose significantly. 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