The ITC chan\u00adnel is off to an acti\u00adve start in 2026, and resel\u00adlers are noti\u00adce\u00adab\u00adly adjus\u00adting their purcha\u00adsing beha\u00advi\u00ador. Click num\u00adbers for the top 1,000 pro\u00adducts on ITscope rose by 3.5 per\u00adcent in the first quar\u00adter com\u00adpared with the same quar\u00adter last year.<\/p>\n
At the same time, the avera\u00adge cart value drop\u00adped by around 6 per\u00adcent, while order volu\u00adme increased by about 4 per\u00adcent. Resellers are orde\u00adring more fre\u00adquent\u00adly, but sel\u00adec\u00adting their pro\u00adducts more deli\u00adbera\u00adte\u00adly. \u201cWe are curr\u00adent\u00adly see\u00ading strong demand, but also grea\u00adter pri\u00adce sen\u00adsi\u00adti\u00advi\u00adty,\u201d says Dr. Oliver Charles, Managing Director at ITscope. \u201cMany pro\u00adducts are being com\u00adpared more inten\u00adsi\u00adve\u00adly befo\u00adre they are ordered.\u201d<\/p>\n<\/div>
Memory prices fluctuate sharply as availability sets the pace<\/h3><\/div><\/div><\/div>![\"Click](\"https:\/\/www.itscope.com\/wp-content\/uploads\/2026\/04\/Klick_Verlauf_Top_100_memory_SSDs_EN.png\")
<\/a><\/span>Declining avai\u00adla\u00adbi\u00adli\u00adty is dri\u00adving up memo\u00adry modu\u00adle prices.<\/p><\/div><\/div><\/div>
![\"Price](\"https:\/\/www.itscope.com\/wp-content\/uploads\/2026\/04\/Crucial-CT16G56C46S5-Ram_EN.jpg\")
<\/a><\/span>Declining avai\u00adla\u00adbi\u00adli\u00adty is dri\u00adving up memo\u00adry modu\u00adle prices.<\/p><\/div><\/div><\/div><\/div><\/div>
The momen\u00adtum is par\u00adti\u00adcu\u00adlar\u00adly visi\u00adble in the memo\u00adry modu\u00adle cate\u00adgo\u00adry: pri\u00adces for high-demand DDR5 modu\u00adles fluc\u00adtua\u00adte noti\u00adce\u00adab\u00adly within short peri\u00adods of time, often direct\u00adly depen\u00adding on avai\u00adla\u00adbi\u00adli\u00adty. A look at the pri\u00adce and inven\u00adto\u00adry trends of indi\u00advi\u00addu\u00adal pro\u00adducts makes this con\u00adnec\u00adtion clear. Analyses of seve\u00adral top models show a distinct pat\u00adtern: when stock beco\u00admes scar\u00adce, pri\u00adces rise signi\u00adfi\u00adcant\u00adly. As inven\u00adto\u00adry levels grow, they ease again. \u201cWe are see\u00ading pro\u00adduc\u00adtion capa\u00adci\u00adties incre\u00adasing\u00adly shift toward AI infra\u00adstruc\u00adtu\u00adre. That direct\u00adly affects the avai\u00adla\u00adbi\u00adli\u00adty of tra\u00addi\u00adtio\u00adnal memo\u00adry pro\u00adducts, and the\u00adr\u00ade\u00adfo\u00adre pri\u00adces as well,\u201d Charles says.<\/p>\n<\/div>
SSDs: Significantly more clicks in the first quarter<\/h3><\/div>Interest in SSDs is also rising noti\u00adce\u00adab\u00adly. Click num\u00adbers for the top 100 SSDs increased by around 60 per\u00adcent in the first quar\u00adter of 2026 com\u00adpared with the same quar\u00adter last year. In demand are models with capa\u00adci\u00adties ran\u00adging from 500 GB to 1 and 2 TB, all the way up to lar\u00adger enter\u00adpri\u00adse devices.<\/p>\n<\/div><\/div><\/div>
Notebooks: Clear demand for standard configurations<\/h3><\/div>In the note\u00adbook seg\u00adment, demand is focu\u00adsed on clas\u00adsic busi\u00adness con\u00adfi\u00adgu\u00adra\u00adti\u00adons. Half of the most-clicked models com\u00adbi\u00adne 16 GB RAM with a 512 GB SSD. This con\u00adfi\u00adgu\u00adra\u00adti\u00adon accounts for around 61 per\u00adcent of all clicks in the top 100. At the same time, the\u00adre is a clear brand dis\u00adtri\u00adbu\u00adti\u00adon: Lenovo makes up the majo\u00adri\u00adty of the most-clicked devices and the\u00adr\u00ade\u00adfo\u00adre has a par\u00adti\u00adcu\u00adlar\u00adly strong influence on the chan\u00adnel. HP and Dell fol\u00adlow with ste\u00adady demand, while Apple draws sel\u00adec\u00adtively high atten\u00adti\u00adon with fewer models.<\/p>\n
A simi\u00adlar pic\u00adtu\u00adre also emer\u00adges for com\u00adple\u00adte sys\u00adtems: demand is gro\u00adwing and is con\u00adcen\u00adtra\u00adted on com\u00adpact mini and tiny devices with 16 GB RAM and 512 GB SSD in the mid-range pri\u00adce seg\u00adment. The stron\u00adgest play\u00ader here, with more than 16,000 clicks, is the HP Pro 400 G9 Mini.<\/p>\n<\/div>
Graphics cards: Attention for high-end, purchasing in the volume segment<\/h3><\/div>In the gra\u00adphics card mar\u00adket, high-priced models in par\u00adti\u00adcu\u00adlar gene\u00adra\u00adte many clicks. However, the order data shows a dif\u00adfe\u00adrent pic\u00adtu\u00adre: actu\u00adal pro\u00adcu\u00adre\u00adment in the chan\u00adnel is focu\u00adsed pri\u00adma\u00adri\u00adly on the mid-range pri\u00adce seg\u00adment. While high-end gra\u00adphics cards attract strong inte\u00adrest, they play a much smal\u00adler role in ope\u00adra\u00adtio\u00adnal purchasing.<\/p>\n<\/div><\/div><\/div>
More clicks, more deliberate decisions<\/h3><\/div>Rising click num\u00adbers com\u00adbi\u00adned with a fal\u00adling avera\u00adge cart value show that resel\u00adlers are taking a clo\u00adser look and making more deli\u00adbe\u00adra\u00adte decis\u00adi\u00adons, revie\u00adw\u00ading their opti\u00adons and pri\u00adces. The first quar\u00adter of 2026 thus shows an acti\u00adve but more cau\u00adtious IT chan\u00adnel. Demand is rising, while fluc\u00adtua\u00adting com\u00adpo\u00adnent pri\u00adces, espe\u00adci\u00adal\u00adly for memo\u00adry, are dri\u00adving more com\u00adpa\u00adri\u00adson and more tar\u00adge\u00adted purcha\u00adsing. \u201cThe cur\u00adrent pha\u00adse is hea\u00advi\u00adly shaped by short-term mar\u00adket move\u00adments,\u201d Charles sum\u00adma\u00adri\u00adzes. \u201cOnce exis\u00adting invent\u00adories are deple\u00adted, pri\u00adce pres\u00adsu\u00adre along the sup\u00adp\u00adly chain will beco\u00adme even more apparent.\u201d<\/p>\n<\/div><\/div><\/div>
<\/a><\/span>Declining avai\u00adla\u00adbi\u00adli\u00adty is dri\u00adving up memo\u00adry modu\u00adle prices.<\/p><\/div><\/div><\/div>
<\/a><\/span>Declining avai\u00adla\u00adbi\u00adli\u00adty is dri\u00adving up memo\u00adry modu\u00adle prices.<\/p><\/div><\/div><\/div><\/div><\/div>
The momen\u00adtum is par\u00adti\u00adcu\u00adlar\u00adly visi\u00adble in the memo\u00adry modu\u00adle cate\u00adgo\u00adry: pri\u00adces for high-demand DDR5 modu\u00adles fluc\u00adtua\u00adte noti\u00adce\u00adab\u00adly within short peri\u00adods of time, often direct\u00adly depen\u00adding on avai\u00adla\u00adbi\u00adli\u00adty. A look at the pri\u00adce and inven\u00adto\u00adry trends of indi\u00advi\u00addu\u00adal pro\u00adducts makes this con\u00adnec\u00adtion clear. Analyses of seve\u00adral top models show a distinct pat\u00adtern: when stock beco\u00admes scar\u00adce, pri\u00adces rise signi\u00adfi\u00adcant\u00adly. As inven\u00adto\u00adry levels grow, they ease again. \u201cWe are see\u00ading pro\u00adduc\u00adtion capa\u00adci\u00adties incre\u00adasing\u00adly shift toward AI infra\u00adstruc\u00adtu\u00adre. That direct\u00adly affects the avai\u00adla\u00adbi\u00adli\u00adty of tra\u00addi\u00adtio\u00adnal memo\u00adry pro\u00adducts, and the\u00adr\u00ade\u00adfo\u00adre pri\u00adces as well,\u201d Charles says.<\/p>\n<\/div>
SSDs: Significantly more clicks in the first quarter<\/h3><\/div>Interest in SSDs is also rising noti\u00adce\u00adab\u00adly. Click num\u00adbers for the top 100 SSDs increased by around 60 per\u00adcent in the first quar\u00adter of 2026 com\u00adpared with the same quar\u00adter last year. In demand are models with capa\u00adci\u00adties ran\u00adging from 500 GB to 1 and 2 TB, all the way up to lar\u00adger enter\u00adpri\u00adse devices.<\/p>\n<\/div><\/div><\/div>
Notebooks: Clear demand for standard configurations<\/h3><\/div>In the note\u00adbook seg\u00adment, demand is focu\u00adsed on clas\u00adsic busi\u00adness con\u00adfi\u00adgu\u00adra\u00adti\u00adons. Half of the most-clicked models com\u00adbi\u00adne 16 GB RAM with a 512 GB SSD. This con\u00adfi\u00adgu\u00adra\u00adti\u00adon accounts for around 61 per\u00adcent of all clicks in the top 100. At the same time, the\u00adre is a clear brand dis\u00adtri\u00adbu\u00adti\u00adon: Lenovo makes up the majo\u00adri\u00adty of the most-clicked devices and the\u00adr\u00ade\u00adfo\u00adre has a par\u00adti\u00adcu\u00adlar\u00adly strong influence on the chan\u00adnel. HP and Dell fol\u00adlow with ste\u00adady demand, while Apple draws sel\u00adec\u00adtively high atten\u00adti\u00adon with fewer models.<\/p>\n
A simi\u00adlar pic\u00adtu\u00adre also emer\u00adges for com\u00adple\u00adte sys\u00adtems: demand is gro\u00adwing and is con\u00adcen\u00adtra\u00adted on com\u00adpact mini and tiny devices with 16 GB RAM and 512 GB SSD in the mid-range pri\u00adce seg\u00adment. The stron\u00adgest play\u00ader here, with more than 16,000 clicks, is the HP Pro 400 G9 Mini.<\/p>\n<\/div>
Graphics cards: Attention for high-end, purchasing in the volume segment<\/h3><\/div>In the gra\u00adphics card mar\u00adket, high-priced models in par\u00adti\u00adcu\u00adlar gene\u00adra\u00adte many clicks. However, the order data shows a dif\u00adfe\u00adrent pic\u00adtu\u00adre: actu\u00adal pro\u00adcu\u00adre\u00adment in the chan\u00adnel is focu\u00adsed pri\u00adma\u00adri\u00adly on the mid-range pri\u00adce seg\u00adment. While high-end gra\u00adphics cards attract strong inte\u00adrest, they play a much smal\u00adler role in ope\u00adra\u00adtio\u00adnal purchasing.<\/p>\n<\/div><\/div><\/div>
More clicks, more deliberate decisions<\/h3><\/div>Rising click num\u00adbers com\u00adbi\u00adned with a fal\u00adling avera\u00adge cart value show that resel\u00adlers are taking a clo\u00adser look and making more deli\u00adbe\u00adra\u00adte decis\u00adi\u00adons, revie\u00adw\u00ading their opti\u00adons and pri\u00adces. The first quar\u00adter of 2026 thus shows an acti\u00adve but more cau\u00adtious IT chan\u00adnel. Demand is rising, while fluc\u00adtua\u00adting com\u00adpo\u00adnent pri\u00adces, espe\u00adci\u00adal\u00adly for memo\u00adry, are dri\u00adving more com\u00adpa\u00adri\u00adson and more tar\u00adge\u00adted purcha\u00adsing. \u201cThe cur\u00adrent pha\u00adse is hea\u00advi\u00adly shaped by short-term mar\u00adket move\u00adments,\u201d Charles sum\u00adma\u00adri\u00adzes. \u201cOnce exis\u00adting invent\u00adories are deple\u00adted, pri\u00adce pres\u00adsu\u00adre along the sup\u00adp\u00adly chain will beco\u00adme even more apparent.\u201d<\/p>\n<\/div><\/div><\/div>
Interest in SSDs is also rising noti\u00adce\u00adab\u00adly. Click num\u00adbers for the top 100 SSDs increased by around 60 per\u00adcent in the first quar\u00adter of 2026 com\u00adpared with the same quar\u00adter last year. In demand are models with capa\u00adci\u00adties ran\u00adging from 500 GB to 1 and 2 TB, all the way up to lar\u00adger enter\u00adpri\u00adse devices.<\/p>\n<\/div><\/div><\/div>
Notebooks: Clear demand for standard configurations<\/h3><\/div>In the note\u00adbook seg\u00adment, demand is focu\u00adsed on clas\u00adsic busi\u00adness con\u00adfi\u00adgu\u00adra\u00adti\u00adons. Half of the most-clicked models com\u00adbi\u00adne 16 GB RAM with a 512 GB SSD. This con\u00adfi\u00adgu\u00adra\u00adti\u00adon accounts for around 61 per\u00adcent of all clicks in the top 100. At the same time, the\u00adre is a clear brand dis\u00adtri\u00adbu\u00adti\u00adon: Lenovo makes up the majo\u00adri\u00adty of the most-clicked devices and the\u00adr\u00ade\u00adfo\u00adre has a par\u00adti\u00adcu\u00adlar\u00adly strong influence on the chan\u00adnel. HP and Dell fol\u00adlow with ste\u00adady demand, while Apple draws sel\u00adec\u00adtively high atten\u00adti\u00adon with fewer models.<\/p>\n
A simi\u00adlar pic\u00adtu\u00adre also emer\u00adges for com\u00adple\u00adte sys\u00adtems: demand is gro\u00adwing and is con\u00adcen\u00adtra\u00adted on com\u00adpact mini and tiny devices with 16 GB RAM and 512 GB SSD in the mid-range pri\u00adce seg\u00adment. The stron\u00adgest play\u00ader here, with more than 16,000 clicks, is the HP Pro 400 G9 Mini.<\/p>\n<\/div>
Graphics cards: Attention for high-end, purchasing in the volume segment<\/h3><\/div>In the gra\u00adphics card mar\u00adket, high-priced models in par\u00adti\u00adcu\u00adlar gene\u00adra\u00adte many clicks. However, the order data shows a dif\u00adfe\u00adrent pic\u00adtu\u00adre: actu\u00adal pro\u00adcu\u00adre\u00adment in the chan\u00adnel is focu\u00adsed pri\u00adma\u00adri\u00adly on the mid-range pri\u00adce seg\u00adment. While high-end gra\u00adphics cards attract strong inte\u00adrest, they play a much smal\u00adler role in ope\u00adra\u00adtio\u00adnal purchasing.<\/p>\n<\/div><\/div><\/div>
More clicks, more deliberate decisions<\/h3><\/div>Rising click num\u00adbers com\u00adbi\u00adned with a fal\u00adling avera\u00adge cart value show that resel\u00adlers are taking a clo\u00adser look and making more deli\u00adbe\u00adra\u00adte decis\u00adi\u00adons, revie\u00adw\u00ading their opti\u00adons and pri\u00adces. The first quar\u00adter of 2026 thus shows an acti\u00adve but more cau\u00adtious IT chan\u00adnel. Demand is rising, while fluc\u00adtua\u00adting com\u00adpo\u00adnent pri\u00adces, espe\u00adci\u00adal\u00adly for memo\u00adry, are dri\u00adving more com\u00adpa\u00adri\u00adson and more tar\u00adge\u00adted purcha\u00adsing. \u201cThe cur\u00adrent pha\u00adse is hea\u00advi\u00adly shaped by short-term mar\u00adket move\u00adments,\u201d Charles sum\u00adma\u00adri\u00adzes. \u201cOnce exis\u00adting invent\u00adories are deple\u00adted, pri\u00adce pres\u00adsu\u00adre along the sup\u00adp\u00adly chain will beco\u00adme even more apparent.\u201d<\/p>\n<\/div><\/div><\/div>
In the note\u00adbook seg\u00adment, demand is focu\u00adsed on clas\u00adsic busi\u00adness con\u00adfi\u00adgu\u00adra\u00adti\u00adons. Half of the most-clicked models com\u00adbi\u00adne 16 GB RAM with a 512 GB SSD. This con\u00adfi\u00adgu\u00adra\u00adti\u00adon accounts for around 61 per\u00adcent of all clicks in the top 100. At the same time, the\u00adre is a clear brand dis\u00adtri\u00adbu\u00adti\u00adon: Lenovo makes up the majo\u00adri\u00adty of the most-clicked devices and the\u00adr\u00ade\u00adfo\u00adre has a par\u00adti\u00adcu\u00adlar\u00adly strong influence on the chan\u00adnel. HP and Dell fol\u00adlow with ste\u00adady demand, while Apple draws sel\u00adec\u00adtively high atten\u00adti\u00adon with fewer models.<\/p>\n
A simi\u00adlar pic\u00adtu\u00adre also emer\u00adges for com\u00adple\u00adte sys\u00adtems: demand is gro\u00adwing and is con\u00adcen\u00adtra\u00adted on com\u00adpact mini and tiny devices with 16 GB RAM and 512 GB SSD in the mid-range pri\u00adce seg\u00adment. The stron\u00adgest play\u00ader here, with more than 16,000 clicks, is the HP Pro 400 G9 Mini.<\/p>\n<\/div>
Graphics cards: Attention for high-end, purchasing in the volume segment<\/h3><\/div>In the gra\u00adphics card mar\u00adket, high-priced models in par\u00adti\u00adcu\u00adlar gene\u00adra\u00adte many clicks. However, the order data shows a dif\u00adfe\u00adrent pic\u00adtu\u00adre: actu\u00adal pro\u00adcu\u00adre\u00adment in the chan\u00adnel is focu\u00adsed pri\u00adma\u00adri\u00adly on the mid-range pri\u00adce seg\u00adment. While high-end gra\u00adphics cards attract strong inte\u00adrest, they play a much smal\u00adler role in ope\u00adra\u00adtio\u00adnal purchasing.<\/p>\n<\/div><\/div><\/div>
More clicks, more deliberate decisions<\/h3><\/div>Rising click num\u00adbers com\u00adbi\u00adned with a fal\u00adling avera\u00adge cart value show that resel\u00adlers are taking a clo\u00adser look and making more deli\u00adbe\u00adra\u00adte decis\u00adi\u00adons, revie\u00adw\u00ading their opti\u00adons and pri\u00adces. The first quar\u00adter of 2026 thus shows an acti\u00adve but more cau\u00adtious IT chan\u00adnel. Demand is rising, while fluc\u00adtua\u00adting com\u00adpo\u00adnent pri\u00adces, espe\u00adci\u00adal\u00adly for memo\u00adry, are dri\u00adving more com\u00adpa\u00adri\u00adson and more tar\u00adge\u00adted purcha\u00adsing. \u201cThe cur\u00adrent pha\u00adse is hea\u00advi\u00adly shaped by short-term mar\u00adket move\u00adments,\u201d Charles sum\u00adma\u00adri\u00adzes. \u201cOnce exis\u00adting invent\u00adories are deple\u00adted, pri\u00adce pres\u00adsu\u00adre along the sup\u00adp\u00adly chain will beco\u00adme even more apparent.\u201d<\/p>\n<\/div><\/div><\/div>
In the gra\u00adphics card mar\u00adket, high-priced models in par\u00adti\u00adcu\u00adlar gene\u00adra\u00adte many clicks. However, the order data shows a dif\u00adfe\u00adrent pic\u00adtu\u00adre: actu\u00adal pro\u00adcu\u00adre\u00adment in the chan\u00adnel is focu\u00adsed pri\u00adma\u00adri\u00adly on the mid-range pri\u00adce seg\u00adment. While high-end gra\u00adphics cards attract strong inte\u00adrest, they play a much smal\u00adler role in ope\u00adra\u00adtio\u00adnal purchasing.<\/p>\n<\/div><\/div><\/div>
More clicks, more deliberate decisions<\/h3><\/div>Rising click num\u00adbers com\u00adbi\u00adned with a fal\u00adling avera\u00adge cart value show that resel\u00adlers are taking a clo\u00adser look and making more deli\u00adbe\u00adra\u00adte decis\u00adi\u00adons, revie\u00adw\u00ading their opti\u00adons and pri\u00adces. The first quar\u00adter of 2026 thus shows an acti\u00adve but more cau\u00adtious IT chan\u00adnel. Demand is rising, while fluc\u00adtua\u00adting com\u00adpo\u00adnent pri\u00adces, espe\u00adci\u00adal\u00adly for memo\u00adry, are dri\u00adving more com\u00adpa\u00adri\u00adson and more tar\u00adge\u00adted purcha\u00adsing. \u201cThe cur\u00adrent pha\u00adse is hea\u00advi\u00adly shaped by short-term mar\u00adket move\u00adments,\u201d Charles sum\u00adma\u00adri\u00adzes. \u201cOnce exis\u00adting invent\u00adories are deple\u00adted, pri\u00adce pres\u00adsu\u00adre along the sup\u00adp\u00adly chain will beco\u00adme even more apparent.\u201d<\/p>\n<\/div><\/div><\/div>
Rising click num\u00adbers com\u00adbi\u00adned with a fal\u00adling avera\u00adge cart value show that resel\u00adlers are taking a clo\u00adser look and making more deli\u00adbe\u00adra\u00adte decis\u00adi\u00adons, revie\u00adw\u00ading their opti\u00adons and pri\u00adces. The first quar\u00adter of 2026 thus shows an acti\u00adve but more cau\u00adtious IT chan\u00adnel. Demand is rising, while fluc\u00adtua\u00adting com\u00adpo\u00adnent pri\u00adces, espe\u00adci\u00adal\u00adly for memo\u00adry, are dri\u00adving more com\u00adpa\u00adri\u00adson and more tar\u00adge\u00adted purcha\u00adsing. \u201cThe cur\u00adrent pha\u00adse is hea\u00advi\u00adly shaped by short-term mar\u00adket move\u00adments,\u201d Charles sum\u00adma\u00adri\u00adzes. \u201cOnce exis\u00adting invent\u00adories are deple\u00adted, pri\u00adce pres\u00adsu\u00adre along the sup\u00adp\u00adly chain will beco\u00adme even more apparent.\u201d<\/p>\n<\/div><\/div><\/div>
![\"Dr](\"https:\/\/www.itscope.com\/wp-content\/uploads\/2026\/02\/Oliver-Charles-Querformat.jpg\")
<\/a><\/span>![\"HP](\"https:\/\/www.itscope.com\/wp-content\/uploads\/2026\/04\/HP-Pro-400-G9-Mini-e1775123839996.jpg\")
<\/span>![\"lenovo](\"https:\/\/www.itscope.com\/wp-content\/uploads\/2026\/04\/lenovo_ThinkPad-E16-Gen-3-21SR.jpg\")
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