{"id":248086,"date":"2026-01-13T21:52:03","date_gmt":"2026-01-13T19:52:03","guid":{"rendered":"https:\/\/www.itscope.com\/?p=248086"},"modified":"2026-01-14T10:34:03","modified_gmt":"2026-01-14T08:34:03","slug":"itscope-simplifies-b2b-commerce-for-it-resellers","status":"publish","type":"post","link":"https:\/\/www.itscope.com\/en\/itscope-simplifies-b2b-commerce-for-it-resellers\/","title":{"rendered":"ITscope Simplifies B2B Commerce for IT Resellers"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\"><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1372.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top-small:12px;--awb-margin-right-small:0px;--awb-margin-bottom-small:24px;--awb-margin-left-small:0px;\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:26;line-height:1.4;\"><span style=\"color: #333333;\">ITscope Simplifies B2B Commerce for IT Resellers<\/span><\/h4><\/div><div class=\"fusion-text fusion-text-1\"><p><span style=\"color: #333333;\"><strong>Karlsruhe, January 13, 2026<\/strong> \u2013 B2B com\u00admer\u00adce is gai\u00adning trac\u00adtion in the IT chan\u00adnel, but it\u2019s far from being a uni\u00adver\u00adsal stan\u00addard. According to a recent ITscope sur\u00advey of 332 ICT com\u00adpa\u00adnies, 47% alre\u00ada\u00addy ope\u00adra\u00adte a B2B online shop, 12% are plan\u00adning one, while around 41% still lack a digi\u00adtal sales channel.<\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:2.88%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1983\" height=\"1100\" title=\"Picture1\" src=\"https:\/\/www.itscope.com\/wp-content\/uploads\/2026\/01\/Picture1.png\" alt class=\"img-responsive wp-image-248084\" srcset=\"https:\/\/www.itscope.com\/wp-content\/uploads\/2026\/01\/Picture1-200x111.png 200w, https:\/\/www.itscope.com\/wp-content\/uploads\/2026\/01\/Picture1-400x222.png 400w, https:\/\/www.itscope.com\/wp-content\/uploads\/2026\/01\/Picture1-600x333.png 600w, https:\/\/www.itscope.com\/wp-content\/uploads\/2026\/01\/Picture1-800x444.png 800w, https:\/\/www.itscope.com\/wp-content\/uploads\/2026\/01\/Picture1-1200x666.png 1200w, https:\/\/www.itscope.com\/wp-content\/uploads\/2026\/01\/Picture1.png 1983w\" sizes=\"(max-width: 640px) 100vw, 1200px\"><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top-small:12px;--awb-margin-right-small:0px;--awb-margin-bottom-small:24px;--awb-margin-left-small:0px;\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:26;line-height:1.4;\"><span style=\"color: #333333;\">Growing Relevance \u2013 But Not Yet Mainstream<\/span><\/h4><\/div><div class=\"fusion-text fusion-text-2\"><p><span style=\"color: #333333;\">The sur\u00advey reve\u00adals a mixed pic\u00adtu\u00adre of digi\u00adtal sales adop\u00adti\u00adon. While many IT resel\u00adlers have embra\u00adced or are pre\u00adpa\u00adring for online orde\u00adring pro\u00adces\u00adses, B2B com\u00admer\u00adce remains a secon\u00adda\u00adry topic for others. One-third of respond\u00adents con\u00adsider online shops high\u00adly important for their busi\u00adness, while near\u00adly half rank the topic as modera\u00adte\u00adly relevant.<\/span><\/p>\n<div>\n<p><span style=\"color: #333333;\">\u201cB2B com\u00admer\u00adce has arri\u00adved in the chan\u00adnel, but it\u2019s not yet a given,\u201d says Oliver Charles, <\/span>Managing Director<span style=\"color: #333333;\"> of ITscope. \u201cCompanies reco\u00adgni\u00adze the bene\u00adfits but often fail to ful\u00adly levera\u00adge the potential.\u201d<\/span><\/p>\n<\/div>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:20px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:2.88%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"1983\" height=\"1158\" title=\"Picture3\" src=\"https:\/\/www.itscope.com\/wp-content\/uploads\/2026\/01\/Picture3.png\" alt class=\"img-responsive wp-image-248091\" srcset=\"https:\/\/www.itscope.com\/wp-content\/uploads\/2026\/01\/Picture3-200x117.png 200w, https:\/\/www.itscope.com\/wp-content\/uploads\/2026\/01\/Picture3-400x234.png 400w, https:\/\/www.itscope.com\/wp-content\/uploads\/2026\/01\/Picture3-600x350.png 600w, https:\/\/www.itscope.com\/wp-content\/uploads\/2026\/01\/Picture3-800x467.png 800w, https:\/\/www.itscope.com\/wp-content\/uploads\/2026\/01\/Picture3-1200x701.png 1200w, https:\/\/www.itscope.com\/wp-content\/uploads\/2026\/01\/Picture3.png 1983w\" sizes=\"(max-width: 640px) 100vw, 1200px\"><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top-small:12px;--awb-margin-right-small:0px;--awb-margin-bottom-small:24px;--awb-margin-left-small:0px;\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:26;line-height:1.4;\"><span style=\"color: #333333;\">Perceived Lack of Need \u2013 Or Practical Barriers?<\/span><\/h4><\/div><div class=\"fusion-text fusion-text-3\"><p><span style=\"color: #333333;\">Among com\u00adpa\u00adnies wit\u00adhout an online shop, 77% cla\u00adim they curr\u00adent\u00adly see no need. However, many cite lack of time, limi\u00adt\u00aded resour\u00adces, or tech\u00adni\u00adcal com\u00adple\u00adxi\u00adty as obs\u00adta\u00adcles. \u201cThis sug\u00adgests that the per\u00adcei\u00adved lack of demand often masks prac\u00adti\u00adcal chal\u00adlenges such as bud\u00adget cons\u00adtraints, miss\u00ading know-how, or insuf\u00adfi\u00adci\u00adent capa\u00adci\u00adty,\u201d explains Charles. \u201cYet digi\u00adtal sales would deli\u00adver clear value for the\u00adse busi\u00adnesses and their customers.\u201d<\/span><\/p>\n<div>\n<p><\/p>\n<\/div>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:2.88%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"1983\" height=\"847\" title=\"Picture2\" src=\"https:\/\/www.itscope.com\/wp-content\/uploads\/2026\/01\/Picture2.png\" alt class=\"img-responsive wp-image-248089\" srcset=\"https:\/\/www.itscope.com\/wp-content\/uploads\/2026\/01\/Picture2-200x85.png 200w, https:\/\/www.itscope.com\/wp-content\/uploads\/2026\/01\/Picture2-400x171.png 400w, https:\/\/www.itscope.com\/wp-content\/uploads\/2026\/01\/Picture2-600x256.png 600w, https:\/\/www.itscope.com\/wp-content\/uploads\/2026\/01\/Picture2-800x342.png 800w, https:\/\/www.itscope.com\/wp-content\/uploads\/2026\/01\/Picture2-1200x513.png 1200w, https:\/\/www.itscope.com\/wp-content\/uploads\/2026\/01\/Picture2.png 1983w\" sizes=\"(max-width: 640px) 100vw, 1200px\"><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top-small:12px;--awb-margin-right-small:0px;--awb-margin-bottom-small:24px;--awb-margin-left-small:0px;\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:26;line-height:1.4;\"><span style=\"color: #333333;\">Lowering the Barrier for Smaller System Houses<\/span><\/h4><\/div><div class=\"fusion-text fusion-text-4\"><p><span style=\"color: #333333;\">To address the\u00adse chal\u00adlenges, ITscope is intro\u00addu\u00adcing the <strong>Essential Shop<\/strong>, included in the entry-level <strong>ITscope Essential+<\/strong> packa\u00adge. Designed for small and mid-sized sys\u00adtem hou\u00adses, the solu\u00adti\u00adon enables a quick, hassle-free start in digi\u00adtal sales. \u201cWith the Essential Shop, we signi\u00adfi\u00adcant\u00adly redu\u00adce the ent\u00adry bar\u00adri\u00ader,\u201d says Charles. \u201cThe shop is pre\u00adcon\u00adfi\u00adgu\u00adred, rea\u00addy to use, and fea\u00adtures a cen\u00adtral\u00adly main\u00adtai\u00adned pro\u00adduct cata\u00adlog.\u201d This allows sys\u00adtem hou\u00adses to offer cus\u00adto\u00admers <sup class=\"numerator\">24<\/sup>\u2044<sub class=\"denominator\">7<\/sub> self-service orde\u00adring of stan\u00addard products\u2014without addi\u00adtio\u00adnal quo\u00adting or main\u00adten\u00adan\u00adce effort for sales&nbsp;teams.<\/span><\/p>\n<div>\n<p><\/p>\n<\/div>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top-small:12px;--awb-margin-right-small:0px;--awb-margin-bottom-small:24px;--awb-margin-left-small:0px;\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:26;line-height:1.4;\"><span style=\"color: #333333;\">Whitepaper Offers Insights and Guidance<\/span><\/h4><\/div><div class=\"fusion-text fusion-text-5\"><p><span style=\"color: #333333;\">The full sur\u00advey results are available in ITscope\u2019s white\u00adpa\u00adper, <em>\u201cB2B Commerce Reality Check: Where IT Resellers Really Stand in 2026.\u201d<\/em> It pro\u00advi\u00addes an in-depth look at the cur\u00adrent sta\u00adte of the chan\u00adnel, com\u00admon chal\u00adlenges, invest\u00adment plans, and actionable stra\u00adte\u00adgies for sys\u00adtem hou\u00adses at dif\u00adfe\u00adrent stages of digi\u00adtal maturity.<\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:98px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-6\"><p><strong>About ITscope<\/strong><br> ITscope is a lea\u00adding B2B plat\u00adform for IT pro\u00adcu\u00adre\u00adment and sales. System hou\u00adses, resel\u00adlers, dis\u00adtri\u00adbu\u00adtors, and manu\u00adfac\u00adtu\u00adr\u00aders use ITscope to compa\u00adre, source, and sell ICT pro\u00adducts digi\u00adtal\u00adly. The cloud-based plat\u00adform offers over 7 mil\u00adli\u00adon items from more than 300 sup\u00adpli\u00aders and sup\u00adports e\u2011procurement and e\u2011commerce with cus\u00adto\u00admizable B2B shops. Seamless inte\u00adgra\u00adti\u00adon with ERP sys\u00adtems and shop inter\u00adfaces ensu\u00adres smooth busi\u00adness processes.<\/p>\n<p><\/p>\n<p><strong><span style=\"color: #333333;\">Press Contact:<\/span><\/strong><\/p>\n<p><span style=\"color: #333333;\"><strong>ITscope GmbH<\/strong><\/span><br>\n<span style=\"color: #333333;\">Sylvia Schreiber<\/span><br>\n<span style=\"color: #333333;\"><a href=\"mailto:sylvia.schreiber@itscope.com\">sylvia.schreiber@itscope.com<\/a> <\/span><br>\n<span style=\"color: #333333;\"><a href=\"http:\/\/www.itscope.com\">www\u200b.itscope\u200b.com<\/a> <\/span><br>\n<span style=\"color: #333333;\">+49 721 6273760<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":22,"featured_media":248344,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[210,194,193],"tags":[],"class_list":["post-248086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b-shop-en","category-news","category-press-releases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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