{"id":242602,"date":"2025-08-06T09:00:59","date_gmt":"2025-08-06T07:00:59","guid":{"rendered":"https:\/\/www.itscope.com\/?p=242602"},"modified":"2025-08-19T15:02:26","modified_gmt":"2025-08-19T13:02:26","slug":"b2b-shops-designed-for-accessibility","status":"publish","type":"post","link":"https:\/\/www.itscope.com\/en\/b2b-shops-designed-for-accessibility\/","title":{"rendered":"B2B shops designed for accessibility: Why ITscope makes more possible"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\"><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1372.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>What do key\u00adboard navi\u00adga\u00adti\u00adon, clear lan\u00adguage and fle\u00adxi\u00adble colour design have in com\u00admon? They make a web\u00adsite easier to use \u2013 for ever\u00adyo\u00adne. The ITscope B2B shop solu\u00adti\u00adon comes with many of the\u00adse func\u00adtions as stan\u00addard. This bene\u00adfits not only peo\u00adp\u00adle with disa\u00adbi\u00adli\u00adties, but also anyo\u00adne who wants to work effi\u00adci\u00adent\u00adly on a day-to-day basis.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:2.88%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h3><span class=\"TextRun SCXW24611059 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW24611059 BCX0\">Navigation without detours<\/span><\/span><\/h3>\n<p><span class=\"TextRun SCXW4727152 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW4727152 BCX0\">In the ITscope B2B shops, your cus\u00adto\u00admers can navi\u00adga\u00adte enti\u00adre\u00adly wit\u00adhout using a mou\u00adse if they wish. The enti\u00adre user inter\u00adface can be ope\u00adra\u00adted via key\u00adboard \u2013 from pro\u00adduct search through to check\u00adout. This sup\u00adports peo\u00adp\u00adle with motor impairm\u00adents as well as power users who pre\u00adfer to work more effi\u00adci\u00adent\u00adly. Especially in the B2B envi\u00adron\u00adment, whe\u00adre time is often limi\u00adt\u00aded, this pro\u00adves bene\u00adfi\u00adci\u00adal. Additionally, all pages are struc\u00adtu\u00adred in a way that allows screen rea\u00adders to cap\u00adtu\u00adre and pre\u00adsent con\u00adtent effec\u00adtively. People with visu\u00adal impairm\u00adents can also use the shop wit\u00adhout difficulty.<\/span><\/span><\/p>\n<h3><span class=\"TextRun SCXW178944693 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW178944693 BCX0\">What accessibility actually means<\/span><\/span><\/h3>\n<p><span class=\"TextRun SCXW93555848 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW93555848 BCX0\">Whether someone has limi\u00adt\u00aded visi\u00adon, dif\u00adfi\u00adcul\u00adty with manu\u00adal dex\u00adteri\u00adty, or sim\u00adply pre\u00adfers to work wit\u00adhout a mou\u00adse \u2013 acces\u00adsi\u00adble offe\u00adrings ensu\u00adre that no one is excluded. It\u2019s not about spe\u00adcial solu\u00adti\u00adons, but about desig\u00adning digi\u00adtal envi\u00adron\u00adments to be direct\u00adly usable by as many peo\u00adp\u00adle as pos\u00adsi\u00adble.<\/span><\/span> <\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-padding-top:2%;--awb-padding-right:5%;--awb-padding-bottom:5%;--awb-padding-left:5%;--awb-overflow:hidden;--awb-bg-size:cover;--awb-border-color:var(--awb-color8);--awb-border-top:1px;--awb-border-right:1px;--awb-border-bottom:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-border-radius:3px 3px 3px 3px;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:32;line-height:1.26;\">Checklist for accessible B2B shops<\/h3><\/div><ul style=\"--awb-iconcolor:var(--awb-custom_color_13);--awb-line-height:34px;--awb-icon-width:34px;--awb-icon-height:34px;--awb-icon-margin:14px;--awb-content-margin:48px;--awb-circlecolor:var(--awb-custom_color_10);--awb-circle-yes-font-size:17.6px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Links and but\u00adtons can be ope\u00adra\u00adted via the keyboard<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Screen rea\u00adder compatibility<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Comprehensible lan\u00adguage<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Accessible forms<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Sufficient con\u00adtrast bet\u00adween font and back\u00adground colour<\/p>\n<\/div><\/li><\/ul><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\"><h3><span class=\"TextRun SCXW122602309 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW122602309 BCX0\">Why this also matters in B2B<\/span><\/span><\/h3>\n<p><span class=\"TextRun SCXW169406818 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW169406818 BCX0\">Unlike in the B2C sec\u00adtor, the European Accessibility Act (EAA) does not curr\u00adent\u00adly obli\u00adge sys\u00adtem inte\u00adgra\u00adtors to make their busi\u00adness cus\u00adto\u00admer web\u00adshops acces\u00adsi\u00adble. Nevertheless, it is wort\u00adhwhile to take ear\u00adly action. Accessibility-friendly solu\u00adti\u00adons impro\u00adve digi\u00adtal pro\u00adces\u00adses for ever\u00adyo\u00adne \u2013 and if you work with public sec\u00adtor cli\u00adents or lar\u00adge enter\u00adpri\u00adses, acces\u00adsi\u00adbi\u00adli\u00adty can even be a real advan\u00adta\u00adge in the pro\u00adcu\u00adre\u00adment pro\u00adcess.<\/span><\/span> <\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_4 1_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:20px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:7.68%;--awb-spacing-left-medium:7.68%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-mask-url: url(https:\/\/www.itscope.com\/wp-content\/plugins\/fusion-builder\/\/assets\/images\/masks\/mask-10.svg);--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none has-mask\"><img decoding=\"async\" width=\"600\" height=\"600\" alt=\"Jeremia Klaiber, Product Manager bei ITscope\" src=\"https:\/\/www.itscope.com\/wp-content\/uploads\/2022\/12\/Jeremia-600.jpg\" data-orig-src=\"https:\/\/www.itscope.com\/wp-content\/uploads\/2022\/12\/Jeremia-600.jpg\" class=\"lazyload img-responsive wp-image-214372\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27600%27%20viewBox%3D%270%200%20600%20600%27%3E%3Crect%20width%3D%27600%27%20height%3D%27600%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.itscope.com\/wp-content\/uploads\/2022\/12\/Jeremia-600-200x200.jpg 200w, https:\/\/www.itscope.com\/wp-content\/uploads\/2022\/12\/Jeremia-600-400x400.jpg 400w, https:\/\/www.itscope.com\/wp-content\/uploads\/2022\/12\/Jeremia-600.jpg 600w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 400px\"><\/span><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-content-alignment:center;--awb-text-color:var(--awb-custom_color_13);--awb-margin-top:20px;\"><p>Jeremia Klaiber-Balkan<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_3_4 3_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:75%;--awb-margin-top-large:20px;--awb-spacing-right-large:2.56%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.56%;--awb-width-medium:75%;--awb-order-medium:0;--awb-spacing-right-medium:2.56%;--awb-spacing-left-medium:2.56%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-5\"><h3><span class=\"TextRun SCXW25068128 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW25068128 BCX0\">The ITscope shop solution: Designed with accessibility in mind, implemented with practicality<\/span><\/span><\/h3>\n<p><span class=\"TextRun SCXW156750466 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW156750466 BCX0\">\u201cOur B2B shops meet all key acces\u00adsi\u00adbi\u00adli\u00adty cri\u00adte\u00adria \u2013 even though this is not a legal requi\u00adre\u00adment in the B2B sec\u00adtor. Nevertheless, we con\u00adti\u00adnuous\u00adly work to fur\u00adther impro\u00adve acces\u00adsi\u00adbi\u00adli\u00adty,\u201d says Jeremia Klaiber-Balkan, Product Manager at ITscope. The shop solu\u00adti\u00adon includes key\u00adboard navi\u00adga\u00adti\u00adon and screen rea\u00adder com\u00adpa\u00adti\u00adbi\u00adli\u00adty out of the box \u2013 with no addi\u00adtio\u00adnal deve\u00adlo\u00adp\u00adment effort requi\u00adred for sys\u00adtem inte\u00adgra\u00adtors. You retain con\u00adtrol over con\u00adtrast: thanks to free\u00adly sel\u00adec\u00adta\u00adble pri\u00adma\u00adry colours, you can tail\u00ador the design to suit your cus\u00adto\u00admers and your cor\u00adpo\u00adra\u00adte iden\u00adti\u00adty. The result is a web\u00adshop that sim\u00adply works \u2013 for ever\u00adyo\u00adne.<\/span><\/span> <\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-6\"><h3><span class=\"TextRun SCXW172907304 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW172907304 BCX0\">Accessibility as a mindset \u2013 not just a box to tick<\/span><\/span><\/h3>\n<p><span class=\"TextRun SCXW240134808 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW240134808 BCX0\">Digital acces\u00adsi\u00adbi\u00adli\u00adty demons\u00adtra\u00adtes that you take your cus\u00adto\u00admers serious\u00adly. Those who remo\u00adve bar\u00adriers think ahead \u2013 and posi\u00adti\u00adon them\u00adsel\u00adves as modern part\u00adners in sales. With the ITscope B2B shop, you crea\u00adte digi\u00adtal offe\u00adrings that work, remain fle\u00adxi\u00adble, and meet legal requi\u00adre\u00adments in the long term. In doing so, you not only appeal to exis\u00adting cus\u00adto\u00admers but also reach new tar\u00adget groups \u2013 wit\u00adhout any addi\u00adtio\u00adnal effort.<\/span><\/span> <\/p>\n<\/div><div><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button-border-radius-top-left:4px;--button-border-radius-top-right:4px;--button-border-radius-bottom-right:4px;--button-border-radius-bottom-left:4px;\" target=\"_self\" href=\"https:\/\/www.itscope.com\/en\/solutions\/itscope-b2b-commerce\/b2b-shop\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">More about ITscope B2B&nbsp;shops<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>What do key\u00adboard navi\u00adga\u00adti\u00adon, clear lan\u00adguage and fle\u00adxi\u00adble colour design have in com\u00admon? They make a web\u00adsite easier to use \u2013 for ever\u00adyo\u00adne. The ITscope B2B shop solu\u00adti\u00adon comes with many of the\u00adse func\u00adtions as stan\u00addard. This bene\u00adfits not only peo\u00adp\u00adle with disa\u00adbi\u00adli\u00adties, but also anyo\u00adne who wants to work effi\u00adci\u00adent\u00adly on a day-to-day basis.<\/p>\n","protected":false},"author":15,"featured_media":242720,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[210,199],"tags":[],"class_list":["post-242602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b-shop-en","category-itscope-blog-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B2B shops designed for accessibility: Why ITscope makes more possible - ITscope<\/title>\n<meta name=\"description\" content=\"ITscope B2B shops offer numerous accessibility features, including keyboard navigation and screen reader compatibility.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B shops designed for accessibility: Why ITscope makes more possible - 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