{"id":242052,"date":"2023-05-23T11:50:11","date_gmt":"2023-05-23T09:50:11","guid":{"rendered":"https:\/\/www.itscope.com\/?p=242052"},"modified":"2025-07-15T11:53:30","modified_gmt":"2025-07-15T09:53:30","slug":"establish-a-b2b-shop","status":"publish","type":"post","link":"https:\/\/www.itscope.com\/en\/establish-a-b2b-shop\/","title":{"rendered":"Help, my customer doesn't want a B2B shop!"},"content":{"rendered":"

Seriously, it\u2019s 2023 and you\u2019\u00adre still deal\u00ading with orders by email or Excel spreadsheets? Come on, it\u2019s high time to intro\u00addu\u00adce a B2B shop and save yours\u00adelf some pre\u00adcious time through auto\u00adma\u00adted pro\u00adces\u00adses. We\u2019re here to show sys\u00adtem hou\u00adses how to get their cli\u00adents on board and turn the shop into a win-win business.<\/p>\n<\/div>

Assessing the Acceptance of Your B2B Shop<\/h2><\/div>

It\u2019s com\u00admon to hear the phra\u00adse \u201cNever chan\u00adge a run\u00adning sys\u00adtem\u201d in IT. However, some\u00adti\u00admes it\u2019s best to make chan\u00adges to impro\u00adve pro\u00adces\u00adses. Before intro\u00addu\u00adcing a B2B online shop, it\u2019s important to check in with your cus\u00adto\u00admers and employees<\/span> to see if they have any con\u00adcerns or fears about the new tech\u00adno\u00adlo\u00adgy. It\u2019s pos\u00adsi\u00adble that some may not feel com\u00adfor\u00adta\u00adble with the new sys\u00adtem, worry that per\u00adso\u00adnal cont\u00adact will be lost, or even fear for their job secu\u00adri\u00adty. To address the\u00adse con\u00adcerns, trans\u00adpa\u00adrent com\u00admu\u00adni\u00adca\u00adti\u00adon is key. As a com\u00adpa\u00adny, it\u2019s important to explain how a shop can sim\u00adpli\u00adfy pro\u00adces\u00adses and pro\u00advi\u00adde more free\u00addom for main\u00adtai\u00adning relationships.<\/p>\n<\/div>

Training is the formula for successful e-commerce<\/h3><\/div>

With just a few clicks, your B2B shop is up and run\u00adning<\/a> and under\u00adstan\u00add\u00ada\u00adb\u00adly you would like to for\u00adward the link to your cus\u00adto\u00admer right away. However, the\u00adre is more to a suc\u00adcessful launch than just an email. Take your cus\u00adto\u00admer by the hand<\/span> and first intro\u00addu\u00adce them per\u00adso\u00adnal\u00adly<\/span> to the new shop sys\u00adtem. We recom\u00admend that you only give out the link to the shop after\u00adwards, tog\u00ade\u00adther with writ\u00adten ins\u00adtruc\u00adtions. This way you ensu\u00adre that your cont\u00adacts get to know the most important fea\u00adtures of the shop direct\u00adly. The inhi\u00adbi\u00adti\u00adon thres\u00adhold to learn new pro\u00adce\u00addu\u00adres is high and so some\u00adti\u00admes is the sup\u00adport effort when intro\u00addu\u00adcing a tool. By the way: the ITscope team will be hap\u00adpy to sup\u00adport you with trai\u00adning<\/a> and can pro\u00advi\u00adde you with mate\u00adri\u00adal for your customers.<\/p>\n<\/div>

Encourage and simplify: how to persuade your system house to embrace the shop<\/h3><\/div>
<\/span><\/div><\/div><\/div>

Once cus\u00adto\u00admers have come to app\u00adre\u00adcia\u00adte the bene\u00adfits of an e\u2011commerce solu\u00adti\u00adon, they won\u2019t want to miss it. But how do you get scep\u00adti\u00adcal employees to give the new sys\u00adtem a chan\u00adce? The solu\u00adti\u00adon is based on the reward prin\u00adci\u00adple<\/span>. Set purcha\u00adse incen\u00adti\u00adves<\/span> such as dis\u00adcounts for the intro\u00adduc\u00adtion of the cus\u00adto\u00admer shop or spe\u00adcial offers in the online shop<\/a>. An incen\u00adti\u00adve can also be to sell cer\u00adtain items, ser\u00advices or bund\u00adles only online. More dra\u00adstic, but no less effec\u00adti\u00adve, is the penal\u00adty prin\u00adci\u00adple<\/span>: for exam\u00adp\u00adle, char\u00adge a hand\u00adling fee<\/span> for manu\u00adal orders or exclude out\u00adda\u00adted orde\u00adring methods (for exam\u00adp\u00adle, by fax) altogether.<\/p>\n<\/div><\/div><\/div><\/div>

Focus on customer feedback: How to continuously optimise your B2B shop<\/h3><\/div>

Done, the cus\u00adto\u00admer is using the B2B shop and as the ope\u00adra\u00adtor you can now sit back and relax, right? Not quite: Get regu\u00adlar feed\u00adback<\/span> and let us tell you what your cus\u00adto\u00admers are miss\u00ading and\/or whe\u00adre things are sti\u00adcking. This way you can iden\u00adti\u00adfy weak points ear\u00adly on and impro\u00adve your shop or ser\u00advice if neces\u00adsa\u00adry. Also think about a regu\u00adlar news\u00adlet\u00adter in which you inform your cus\u00adto\u00admers about inno\u00adva\u00adtions<\/span>.<\/p>\n

As a valuable sug\u00adges\u00adti\u00adon, it is recom\u00admen\u00added to inte\u00adgra\u00adte your e\u2011commerce offer into your mar\u00adke\u00adting docu\u00adments and encou\u00adra\u00adge new cus\u00adto\u00admers to opt for the shop solu\u00adti\u00adon in the future. This way, you can ensu\u00adre a seam\u00adless expe\u00adri\u00adence for your cus\u00adto\u00admers and stream\u00adli\u00adne your busi\u00adness operations.<\/p>\n<\/div>

Create an IT B2B shop and sell smart<\/h3><\/div>

Are you still on the fence about whe\u00adther a B2B shop is worth it for your sys\u00adtem house and cus\u00adto\u00admers? No worries, we\u2019\u00adve got your back. Let\u2019s set up a per\u00adso\u00adnal mee\u00adting<\/a> and we\u2019ll intro\u00addu\u00adce you to our ITscope sales packa\u00adge. With just five minu\u00adtes of your time, you can crea\u00adte indi\u00advi\u00addu\u00adal shops for your cus\u00adto\u00admers and start sel\u00adling smart.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":22,"featured_media":242047,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[210],"tags":[],"class_list":["post-242052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b-shop-en"],"yoast_head":"\nHelp, my customer doesn't want a B2B shop! - ITscope<\/title>\n<meta name=\"description\" content=\"Successfully introduce and establish a system house B2B shop: This is how it works!\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Help, my customer doesn't want a B2B shop! 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