{"id":241893,"date":"2023-08-01T16:33:15","date_gmt":"2023-08-01T14:33:15","guid":{"rendered":"https:\/\/www.itscope.com\/?p=241893"},"modified":"2025-07-14T16:38:56","modified_gmt":"2025-07-14T14:38:56","slug":"macsystems","status":"publish","type":"post","link":"https:\/\/www.itscope.com\/en\/macsystems\/","title":{"rendered":"From local store to thriving B2B online business: The success story of MACSYSTEMS & ITscope"},"content":{"rendered":"

How do you make the leap from a regio\u00adnal sys\u00adtem house to a suc\u00adcessful online busi\u00adness? Dirk Nesner and Erdal Batu of MACSYSTEMS GmbH have achie\u00adved this feat. As ope\u00adra\u00adtors of the Apple brand store in Bielefeld, they have a deep under\u00adstan\u00adding of the IT pro\u00adduct mar\u00adket, espe\u00adci\u00adal\u00adly when it comes to Apple devices. But how did MACSYSTEMS mana\u00adge to thri\u00adve in the digi\u00adtal world?<\/p>\n<\/div><\/div><\/div>

From the very beginning<\/h2><\/div>

The suc\u00adcess sto\u00adry of MACSYSTEMS is inse\u00adpa\u00adra\u00adb\u00adly lin\u00adked to the ambi\u00adtious goal of brin\u00adging tra\u00addi\u00adtio\u00adnal com\u00admer\u00adce into the digi\u00adtal age. In a world whe\u00adre digi\u00adtiza\u00adti\u00adon is gai\u00adning more and more importance, espe\u00adci\u00adal\u00adly in the realm of purcha\u00adsing, smal\u00adler retail stores are incre\u00adasing\u00adly fight\u00ading for their exis\u00adtence against lar\u00adge online providers.<\/p>\n

As a long-time cus\u00adto\u00admer of ITscope, MACSYSTEMS is alre\u00ada\u00addy fami\u00adli\u00adar with the advan\u00adta\u00adges of the ITscope plat\u00adform in purcha\u00adsing. Managing Director Dirk Nesner, who has alre\u00ada\u00addy del\u00adved into the drop\u00adship\u00adping model and was always in search of the ide\u00adal solu\u00adti\u00adon, first came across the poten\u00adti\u00adals of ITscope in the digi\u00adtal sales sec\u00adtor at a trade fair. \u201cIn the cour\u00adse of my con\u00adver\u00adsa\u00adti\u00adons with the ITscope team, it tur\u00adned out that they were in the midst of deve\u00adlo\u00adping a shop solu\u00adti\u00adon based on their plat\u00adform,\u201d Nesner explains.<\/p>\n

This moment mark\u00aded a cru\u00adcial tur\u00adning point: \u201cThis fits per\u00adfect\u00adly with my long-held plans,\u201d says Nesner. Fascinated by the oppor\u00adtu\u00adni\u00adties that aro\u00adse, he offe\u00adred hims\u00adelf as one of the first test pilots. \u201cFrom the very begin\u00adning, I was able to con\u00adtri\u00adbu\u00adte our spe\u00adci\u00adfic requi\u00adre\u00adments and wis\u00adhes to the deve\u00adlo\u00adp\u00adment pro\u00adcess,\u201d he adds. The trade fair visit thus led to Nesner fin\u00adding the right solu\u00adti\u00adon for his endea\u00advors in the part\u00adner\u00adship with ITscope, taking a decisi\u00adve step towards the digi\u00adtiza\u00adti\u00adon of commerce.<\/p>\n<\/div>

The perfect timing<\/h2><\/div>

The decis\u00adi\u00adon to embrace ITscope\u2019s new B2B shop could\u00adn\u2019t have come at a bet\u00adter time. Even befo\u00adre the onset of the glo\u00adbal pan\u00adde\u00admic, MACSYSTEMS had the shop ful\u00adly set up and rea\u00addy to go. This allo\u00adwed MACSYSTEMS to offer its cus\u00adto\u00admers a secu\u00adre and extre\u00adme\u00adly user-friendly orde\u00adring opti\u00adon wit\u00adhout the need to visit the phy\u00adsi\u00adcal store. The auto\u00adma\u00adted pro\u00adces\u00adses in the back\u00adground also made work much easier by inte\u00adgra\u00adting with their inven\u00adto\u00adry manage\u00adment system.<\/p>\n

For the medium-sized sys\u00adtem house and retail store, the solu\u00adti\u00adon was not only finan\u00adci\u00adal\u00adly afforda\u00adble but also high\u00adly powerful, easi\u00adly com\u00adpe\u00adting with the com\u00adpe\u00adti\u00adti\u00adon<\/span>. Jan Maybaum, Head of Purchasing and Sales at MACSYSTEMS, app\u00adre\u00adcia\u00adted the exten\u00adsi\u00adve cata\u00adlog as well as the func\u00adtion\u00ada\u00adli\u00adty and relia\u00adbi\u00adli\u00adty of the ITscope B2B shop<\/span>: \u201cI would like to empha\u00adsi\u00adze the excel\u00adlent sup\u00adport that we were alre\u00ada\u00addy fami\u00adli\u00adar with from our pre\u00advious col\u00adla\u00adbo\u00adra\u00adti\u00adon with the ITscope team. That streng\u00adthe\u00adned our decis\u00adi\u00adon to choo\u00adse ITscope for our web\u00adshop,\u201d adds Dirk Nesner. \u201cOur requi\u00adre\u00adments were always imple\u00admen\u00adted quick\u00adly and flaw\u00adless\u00adly. We have a ful\u00adly func\u00adtion\u00adal shop \u2013 and that is by no means a given. Even after years of working with our shop, I am always sur\u00adpri\u00adsed at how easy it is to pro\u00advi\u00adde our cus\u00adto\u00admers with new pro\u00adducts online with just a few clicks<\/span> \u2013 even wit\u00adhout a tech\u00adni\u00adcal background.\u201d<\/p>\n<\/div>

Wide selection and personalized support<\/h2><\/div>

MACSYSTEMS\u2019 shop not only matches the indus\u00adtry giants in terms of appearance and func\u00adtion\u00ada\u00adli\u00adty but also excels in its per\u00adso\u00adna\u00adli\u00adzed cus\u00adto\u00admer sup\u00adport. Jan Maybaum and his team are the cru\u00adcial point of cont\u00adact, relia\u00adbly hand\u00adling all cus\u00adto\u00admer inqui\u00adries. For MACSYSTEMS, this is an essen\u00adti\u00adal dif\u00adfe\u00adren\u00adtia\u00adting fac\u00adtor: \u201cWith other lar\u00adge mar\u00adket\u00adplaces, it\u2019s a com\u00adple\u00adte\u00adly anony\u00admous affair, but our goal is to main\u00adtain per\u00adso\u00adnal cus\u00adto\u00admer cont\u00adact<\/span>. If a pro\u00adduct hap\u00adpens to be scar\u00adce, we send infor\u00adma\u00adti\u00adon about alter\u00adna\u00adti\u00adve sup\u00adpli\u00aders from whom our cus\u00adto\u00admers can order the desi\u00adred pro\u00adduct. These are just added values that we natu\u00adral\u00adly want to offer our cus\u00adto\u00admers,\u201d explains Jan Maybaum, describ\u00ading the visi\u00adon of MACSYSTEMS and his team.<\/p>\n

\u201cWith the new design of ITscope\u2019s store\u00adfront, it has beco\u00adme even easier for our cus\u00adto\u00admers to order from us. We aim to pro\u00advi\u00adde a con\u00adsis\u00adt\u00adent\u00adly posi\u00adti\u00adve shop\u00adping expe\u00adri\u00adence and tru\u00adly take care of our cus\u00adto\u00admers<\/span>,\u201d adds Dirk Nesner.<\/p>\n<\/div>

\"Shop-Frontend<\/a><\/span>
Brand store shop-Frontend - https:\/\/brandkauf.systemhaus.shop<\/h6><\/div><\/div><\/div>

Growing (and measurable) success<\/h2><\/div>

The pri\u00adma\u00adry goal of intro\u00addu\u00adcing an online shop for Dirk Nesner was to offer his B2B cus\u00adto\u00admers the best pro\u00adducts at the best pri\u00adces. However, over time, the focus has shifted: with the incre\u00adasing pos\u00adsi\u00adbi\u00adli\u00adties of remo\u00adte work, MACSYSTEMS was able to redu\u00adce its on-site instal\u00adla\u00adti\u00adon busi\u00adness and focus more on online sales. While the reve\u00adnue from the phy\u00adsi\u00adcal store remain\u00aded important, online sales also expe\u00adri\u00aden\u00adced signi\u00adfi\u00adcant growth. The suc\u00adces\u00adses with the shop are cle\u00adar\u00adly mea\u00adsura\u00adble, espe\u00adci\u00adal\u00adly through the con\u00adti\u00adnuous increase in reve\u00adnue<\/span> sin\u00adce its intro\u00adduc\u00adtion in 2019. \u201cOur online shop now makes an immense con\u00adtri\u00adbu\u00adti\u00adon to our reve\u00adnue growth,\u201d Dirk Nesner rejoices.<\/p>\n<\/div><\/div><\/div>

<\/span><\/div><\/div><\/div>

MACSYSTEMS also has future plans for the ITscope B2B shop, and a cru\u00adcial stra\u00adte\u00adgic step is the opti\u00admiza\u00adti\u00adon of the user expe\u00adri\u00adence. The aim is to ensu\u00adre that cus\u00adto\u00admers can make their purcha\u00adsing pro\u00adcess as simp\u00adle and seam\u00adless as pos\u00adsi\u00adble. This includes regu\u00adlar\u00adly impro\u00adving the shop\u00ad\u2019s func\u00adtion\u00ada\u00adli\u00adties, imple\u00admen\u00adting per\u00adso\u00adna\u00adli\u00adzed offers, and, of cour\u00adse, pro\u00advi\u00adding an intui\u00adti\u00adve user interface.<\/p>\n<\/div><\/div><\/div><\/div>

<\/span><\/div><\/div><\/div>

The com\u00adpa\u00adny also has plans to fur\u00adther expand its offe\u00adrings in the future. They aim to include more manu\u00adfac\u00adtu\u00adr\u00aders in their port\u00adfo\u00adlio to reach an even wider ran\u00adge of cus\u00adto\u00admers. Additionally, they have devi\u00adsed crea\u00adti\u00adve mea\u00adsu\u00adres to inte\u00adgra\u00adte the online shop even more clo\u00adse\u00adly with the phy\u00adsi\u00adcal store<\/span>. \u201cWe want to install a touch\u00adscreen moni\u00adtor in the store, whe\u00adre our sale\u00ads\u00adpeo\u00adp\u00adle can order direct\u00adly through our online shop tog\u00ade\u00adther with cus\u00adto\u00admers. If we don\u2019t have a pro\u00adduct on-site, it will be available at our store the next day or can be deli\u00adver\u00aded direct\u00adly to the cus\u00adto\u00admer\u2019s home upon request,\u201d Dirk Nesner out\u00adlines his future plans.<\/p>\n<\/div><\/div><\/div>

Overall, Dirk Nesner and Erdal Batu are extre\u00adme\u00adly proud of the achie\u00adve\u00adments they have made with their online shop. Their suc\u00adcess sto\u00adry, from a small retail store to a thri\u00adving B2B online busi\u00adness, demons\u00adtra\u00adtes how a well-thought-out tech\u00adno\u00adlo\u00adgi\u00adcal solu\u00adti\u00adon, com\u00adbi\u00adned with dedi\u00adca\u00adti\u00adon and entre\u00adpre\u00adneu\u00adri\u00adal skills, can trans\u00adform a com\u00adpa\u00adny and lead to sus\u00adtainable growth.<\/p>\n<\/div><\/div><\/div><\/div>

<\/span>
Jan Maybaum, Erdal Batu, Dirk Nesner (v.l.n.r.)<\/h6><\/div><\/div><\/div><\/div><\/div>

Dirk Nesner<\/span> is the mana\u00adging part\u00adner of MACSYSTEMS GmbH and, tog\u00ade\u00adther with Erdal Batu, also a mana\u00adging part\u00adner, foun\u00added the com\u00adpa\u00adny almost 30 years ago. As the tech\u00adni\u00adcal head of MACSYSTEMS, he is always on the loo\u00adkout for new solu\u00adti\u00adons for the com\u00adpa\u00adny and sets the direc\u00adtion for the next big steps.<\/p>\n

Jan Maybaum<\/span> is the cont\u00adact per\u00adson for the purcha\u00adse of Apple hard\u00adware. His jour\u00adney led him from the front of the retail store to B2B cus\u00adto\u00admer ser\u00advice. As the head of purcha\u00adsing and sales, he also hand\u00adles all sales-related mat\u00adters at MACSYSTEMS.<\/p>\n<\/div><\/div><\/div><\/div>

MACSYSTEMS GmbH EDV-Unternehmungsberatung, based in Bielefeld, is a qua\u00adli\u00adfied spe\u00adcia\u00adlist in Apple hard\u00adware as an Apple Premium Reseller. Personalized advice on over 1,000 pro\u00adducts and access\u00adories is at the heart of both the phy\u00adsi\u00adcal store, the brand store, and the online shop.<\/p>\n

More than just a B2B shop<\/span>: With the e\u2011commerce solu\u00adti\u00adon pro\u00advi\u00added by ITscope, sys\u00adtem hou\u00adses can effort\u00adless\u00adly crea\u00adte B2B online shops<\/a> with cus\u00adto\u00admi\u00adzed pro\u00adducts, pri\u00adces, and design ele\u00adments \u2013 all wit\u00adhout the need for com\u00adplex indi\u00advi\u00addu\u00adal deve\u00adlo\u00adp\u00adment. In just a few minu\u00adtes, the B2B shop can be rea\u00addy for your end cus\u00adto\u00admers. The B2B shop solu\u00adti\u00adon for busi\u00adness cus\u00adto\u00admers is available to you with ITscope\u2019s Advanced and Complete sales packages.<\/p>\n

Interested in lear\u00adning more about the pos\u00adsi\u00adbi\u00adli\u00adties of a B2B shop with ITscope? Simply get in touch with us to find out more.<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":22,"featured_media":241882,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[197],"tags":[],"class_list":["post-241893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories-en"],"yoast_head":"\nFrom local store to thriving B2B online business - ITscope<\/title>\n<meta name=\"description\" content=\"Learn how MACSYSTEMS successfully transitioned from a small local store to a thriving B2B online business by using ITscope's B2B shop solution.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.itscope.com\/en\/macsystems\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From local store to thriving B2B online business - 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