{"id":241614,"date":"2025-07-15T08:00:35","date_gmt":"2025-07-15T06:00:35","guid":{"rendered":"https:\/\/www.itscope.com\/?p=241614"},"modified":"2025-07-18T11:05:59","modified_gmt":"2025-07-18T09:05:59","slug":"market-barometer-q2-2025","status":"publish","type":"post","link":"https:\/\/www.itscope.com\/en\/market-barometer-q2-2025\/","title":{"rendered":"Market barometer Q2\/2025: Boom in demand for PC systems, notebooks and software solutions"},"content":{"rendered":"

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Market barometer Q2\/2025: Boom in demand for PC systems, notebooks and software solutions<\/h3><\/div>

The ITscope Market Barometer for Q2\/2025 shows sus\u00adtained high demand in the ITK chan\u00adnel. Click\u2011through rates on the plat\u00adform for IT resel\u00adlers are again abo\u00adve last year\u2019s levels. In par\u00adti\u00adcu\u00adlar, demand was strong for mid\u2011range com\u00adple\u00adte sys\u00adtems, busi\u00adness note\u00adbooks and soft\u00adware solutions.<\/p>\n<\/div>

ITscope Marktbarometer Q2\/2025 as PDF<\/a><\/strong><\/p>\n

The ITscope mar\u00adket baro\u00adme\u00adter is based on ITscope GmbH\u2019s own analysis.<\/p>\n<\/div><\/div><\/div>

\"ITscope<\/span><\/div><\/div><\/div><\/div>
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Business customers rely on proven workhorses<\/h3><\/div><\/div><\/div>
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\u201cWe con\u00adti\u00adnue to see incre\u00adasing inte\u00adrest in ever\u00ady\u00adday, high\u2011performance busi\u00adness hard\u00adware,\u201d comm\u00adents Benjamin Mund, CEO of ITscope, on the platform\u2019s data. By far the most popu\u00adlar pro\u00adduct on ITscope in the second quar\u00adter was the Lenovo ThinkPad E16 Gen 2, with near\u00adly 17,000 clicks. The most\u2011clicked com\u00adple\u00adte sys\u00adtems were also in the mid\u2011price seg\u00adment \u2013 for exam\u00adp\u00adle the HP Pro 400 G9 with Intel i5\u201113500T or the Lenovo M70s with i5\u201113400T.<\/p>\n

This posi\u00adti\u00adve deve\u00adlo\u00adp\u00adment in the PC seg\u00adment is con\u00adsis\u00adtent with broa\u00adder mar\u00adket trends: ana\u00adlysts from IDC fore\u00adcast appro\u00adxi\u00adm\u00adate\u00adly 4 % glo\u00adbal growth in the PC sec\u00adtor for 2025, sup\u00adport\u00aded by impen\u00adding Windows 11 migra\u00adti\u00adons in enter\u00adpri\u00adses and the first mar\u00adket influen\u00adces from AI\u2011enabled hard\u00adware plat\u00adforms. However, tra\u00addi\u00adtio\u00adnal CPU archi\u00adtec\u00adtures still domi\u00adna\u00adte the B2B mar\u00adket. Early plat\u00adforms with inte\u00adgra\u00adted AI capa\u00adbi\u00adli\u00adties, such as Intel Core Ultra, AMD Ryzen AI and Snapdragon X Elite, are now emer\u00adging. \u201cWe are moni\u00adto\u00adring deve\u00adlo\u00adp\u00adments in AI\u2011accelerated plat\u00adforms,\u201d says Benjamin Mund. \u201cWith new use\u2011case sce\u00adna\u00adri\u00ados, demand can shift rapidly.\u201d<\/p>\n<\/div><\/div><\/div>

Software remains a strong growth driver<\/h3><\/div>

A key dri\u00adver of cur\u00adrent soft\u00adware demand is the upco\u00adming end of sup\u00adport for Windows 10 on 14 October 2025. Although Microsoft now offers seve\u00adral exten\u00added secu\u00adri\u00adty opti\u00adons, the offi\u00adci\u00adal date is alre\u00ada\u00addy crea\u00adting pres\u00adsu\u00adre to act in many enter\u00adpri\u00adses: \u201cWindows 10 is still deep\u00adly embedded in many IT envi\u00adron\u00adments \u2013 but with the announ\u00adced end of sup\u00adport, migra\u00adting to Windows 11 now beco\u00admes man\u00adda\u00adto\u00adry,\u201d explains Benjamin Mund, CEO of ITscope.<\/p>\n

Alongside Windows 11 Pro, Windows Server 2025 and Microsoft Office Home and Business are also among the most\u2011clicked soft\u00adware solu\u00adti\u00adons on ITscope, indi\u00adca\u00adting strong inte\u00adrest in up\u2011to\u2011date, local\u00adly installable ver\u00adsi\u00adons as an alter\u00adna\u00adti\u00adve to cloud\u2011based licen\u00adsing models.<\/p>\n<\/div><\/div><\/div>

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Benjamin Mund, Managing Director of ITscope<\/p><\/div><\/div><\/div><\/div><\/div>

Mobile phones: recovery in demand continues<\/h3><\/div>

The mobi\u00adle pho\u00adne seg\u00adment con\u00adti\u00adnues to show sta\u00adble demand in 2025. A stand\u00adout is the new Apple iPhone 16e<\/sup>, the most suc\u00adcessful new pro\u00adduct of the quar\u00adter. According to Bitkom, Germany\u2019s smart\u00adphone mar\u00adket will reach over \u20ac40 bil\u00adli\u00adon in sales in 2025 \u2013 a new record \u2013 and the plat\u00adform data on ITscope con\u00adfirms this trend in the B2B envi\u00adron\u00adment. \u201cAI fea\u00adtures and lon\u00adger usa\u00adge cycles also encou\u00adra\u00adge buy\u00ading rea\u00addi\u00adness among cor\u00adpo\u00adra\u00adte cus\u00adto\u00admers,\u201d con\u00adcludes Benjamin Mund.<\/p>\n<\/div><\/div><\/div>

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Highflyers Q2\/2025: The most\u2011sought\u2011after IT new products in the channel<\/h3><\/div>

Which items domi\u00adna\u00adted the IT indus\u00adtry in the first half of 2025? The ITscope Highflyers offer data\u2011based, con\u00adcise and infor\u00admed ans\u00adwers. The over\u00adview shows which IT pro\u00adducts, sin\u00adce their lis\u00adting on ITscope, have attrac\u00adted the most atten\u00adti\u00adon. The eva\u00adlua\u00adti\u00adon is based on click\u2011throughs by ITscope users and crowns the most\u2011clicked new pro\u00adduct in each cate\u00adgo\u00adry from the past six months. System hou\u00adses, resel\u00adlers and spe\u00adcia\u00adlist dea\u00adlers thus gain insights into cur\u00adrent trends, tech\u00adno\u00adlo\u00adgi\u00adcal sti\u00admu\u00adli and purcha\u00adsing beha\u00adviour in the B2B ITK market.<\/p>\n<\/div>

\"Highflyer01<\/span><\/div><\/div><\/div>

1st Place: Apple iPhone 16e\u202f\u2013 Category: Mobile phones<\/h4><\/div>

With 6,052 clicks, the Apple iPhone 16e<\/sup> leads cle\u00adar\u00adly in the mobi\u00adle pho\u00adne cate\u00adgo\u00adry. Positioned as a business\u2011capable mid\u2011range opti\u00adon, it offers a 6.1\u2011inch OLED dis\u00adplay, a 48 MP came\u00adra and Apple\u2019s own 5G modem\u2014solid fea\u00adtures at a rela\u00adtively afforda\u00adble intro\u00adduc\u00adto\u00adry pri\u00adce. According to Computerbild, the 16e<\/sup> deli\u00advers strong per\u00adfor\u00admance (gra\u00adde 1.4), par\u00adti\u00adcu\u00adlar\u00adly prai\u00adsed for bat\u00adtery life, con\u00adnec\u00adti\u00advi\u00adty and processor.<\/p>\n<\/div><\/div><\/div><\/div>

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\"Highflyer<\/span><\/div><\/div><\/div>

2nd Place: Apple iPad A16 Wi\u2011Fi\u202f\u2013 Category: Tablet\u2011PCs<\/h4><\/div>

Despite its rela\u00adtively unre\u00admar\u00adkab\u00adle update, the Apple iPad A16 Wi\u2011Fi remains the most popu\u00adlar tablet on ITscope. In Q2, the 128 GB vari\u00adant ran\u00adked hig\u00adhest. The tablet com\u00adbi\u00adnes a 10.9\u2011inch dis\u00adplay with good per\u00adfor\u00admance and is aimed at users see\u00adking a relia\u00adble device for ever\u00ady\u00adday work. Chip prai\u00adses its per\u00adfor\u00admance and build qua\u00adli\u00adty, though notes that true inno\u00adva\u00adti\u00adon com\u00adpared to its pre\u00adde\u00adces\u00adsor is lacking.<\/p>\n<\/div><\/div><\/div><\/div>

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3rd Place: MSI\u202fGeForce\u202fRTX\u202f5090\u202f32G\u202fGAMING\u202fTRIO\u202fOC\u202f\u2013 Category: Graphics cards<\/h4><\/div>

The MSI RTX 5090 Gaming Trio OC is the most\u2011clicked new gra\u00adphics card on ITscope \u2013 and with good reason. It\u2019s the spear\u00adhead of Nvidia\u2019s new Blackwell gene\u00adra\u00adti\u00adon, deli\u00adve\u00adring a mas\u00adsi\u00adve per\u00adfor\u00admance uplift over the RTX 4090 \u2013 but at a hef\u00adty WSP of \u20ac2,300+, signi\u00adfi\u00adcant\u00adly hig\u00adher than pre\u00advious top models. In PCMasters\u2019 test, the RTX 5090 impres\u00adses with up to 47 % more 4K gam\u00ading per\u00adfor\u00admance and around 33 % fas\u00adter ray\u2011tracing. Technically, it offers ever\u00ady\u00adthing curr\u00adent\u00adly pos\u00adsi\u00adble: 21,760 CUDA cores, 32 GB GDDR7 memo\u00adry on a 512\u2011bit bus, and up to 575 W TGP. Although offi\u00adci\u00adal\u00adly laun\u00adched in February, it only beca\u00adme available on ITscope in May.<\/p>\n<\/div><\/div><\/div><\/div>

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4th Place: Apple MacBook Air\u202fM4\u202f\u2013 Category: Notebooks<\/h4><\/div>

Compact, light and powerful: the MacBook Air with M4 chip is the most popu\u00adlar new note\u00adbook on ITscope. In Golem\u2019s review, its impro\u00adved bat\u00adtery life, sup\u00adport for two exter\u00adnal moni\u00adtors, and redu\u00adced ent\u00adry pri\u00adce (WSP from \u20ac830) are high\u00adligh\u00adted. With 16 GB RAM as stan\u00addard and solid per\u2011core per\u00adfor\u00admance, it is well sui\u00adted for ever\u00ady\u00adday to modera\u00adte\u00adly deman\u00adding tasks. Criticism cen\u00adtres on mode\u00adst impro\u00adve\u00adments com\u00adpared to the M2 gene\u00adra\u00adti\u00adon \u2013 if one alre\u00ada\u00addy owns a recent Air, upgrading isn\u2019t strict\u00adly necessary.<\/p>\n<\/div><\/div><\/div><\/div>

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5th Place: AMD\u202fRyzen\u202f9\u202f9950X3D\u202f\u2013 Category: CPUs<\/h4><\/div>

With 16 Zen 5 cores and AMD\u2019s 3D V\u2011Cache tech\u00adno\u00adlo\u00adgy, the Ryzen 9 9950X3D sets new stan\u00addards and is the most\u2011clicked new CPU on ITscope. According to Hardwareluxx<\/i>, the pro\u00adces\u00adsor shows con\u00adsis\u00adt\u00adent\u00adly strong per\u00adfor\u00admance in multi\u2011threaded appli\u00adca\u00adti\u00adons. In pro\u00adfes\u00adsio\u00adnal envi\u00adron\u00adments \u2013 such as ren\u00adde\u00adring, data ana\u00adly\u00adsis or CAD \u2013 its extra power poten\u00adti\u00adal is espe\u00adci\u00adal\u00adly noti\u00adceable. However, its high ener\u00adgy demand neces\u00adsi\u00adta\u00adtes sui\u00adta\u00adble coo\u00adling and power supply.<\/p>\n<\/div><\/div><\/div><\/div>

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6th Place: Ubiquiti\u202fUniFi\u202fU7\u202fLite\u202f\u2013 Category: Network devices<\/h4><\/div>

The UniFi U7 Lite intro\u00addu\u00adces Wi\u2011Fi 7 to Ubiquiti\u2019s afforda\u00adble port\u00adfo\u00adlio and ranks sixth among the most\u2011clicked new pro\u00adducts on ITscope. The access point sup\u00adports dual\u2011band (2.4 and 5 GHz), 2\u00d72 MIMO and fea\u00adtures such as pre\u00adam\u00adble punc\u00adtu\u00adring and multi\u2011link ope\u00adra\u00adti\u00adon (MLO), enab\u00adling con\u00adcur\u00adrent con\u00adnec\u00adtions across mul\u00adti\u00adple bands. Unlike its more expen\u00adsi\u00adve coun\u00adter\u00adparts, it lacks the 6 GHz band, but reta\u00adins many Wi\u2011Fi 7 advan\u00adta\u00adges. According to Caschys Blog, the U7 Lite is PoE\u2011powered and con\u00adnec\u00adted via 2.5 GbE \u2013 ide\u00adal for small to mid\u2011sized busi\u00adness envi\u00adron\u00adments with modern net\u00adwor\u00adking setups.<\/p>\n<\/div><\/div><\/div><\/div>

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7th Place: Dell Pro\u202f27\u202fPlus\u202fP2725DE\u202f\u2013 Category: TFTs<\/h4><\/div>

The Dell P2725DE is the most\u2011popular new moni\u00adtor and achie\u00adved 745 clicks in Q2. This 27\u2011inch QHD dis\u00adplay with 100 Hz is well\u2011suited to office use and fea\u00adtures USB\u2011C Power Delivery, HDMI, DisplayPort and a built\u2011in USB hub. Its IPS panel offers bright\u00adness levels around 350 cd\/m\u00b2, and the avera\u00adge WSP is appro\u00adxi\u00adm\u00adate\u00adly \u20ac260.<\/p>\n<\/div><\/div><\/div><\/div>

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Apple 20W Power Adapter\u202f\u2013 Category: Chargers<\/h4><\/div>

The Apple USB\u2011C 20 W power adap\u00adter, new\u00adly lis\u00adted in March 2025, ranks among the most\u2011clicked char\u00adgers on ITscope. It is desi\u00adgned as sepa\u00adra\u00adte access\u00adories for iPhones and iPads, which no lon\u00adger include a power adap\u00adter. This model pro\u00advi\u00addes basic USB\u2011C power at 20 W\u2014sufficient for ever\u00ady\u00adday use, but out\u00adda\u00adted for lar\u00adger devices or multi\u2011port fast char\u00adging. In a recent com\u00adpa\u00adri\u00adson test by Computerbild, the Apple adap\u00adter ran\u00adked lower: it sup\u00adports only one char\u00adging stan\u00addard, lacks extra fea\u00adtures, and is rela\u00adtively expen\u00adsi\u00adve for its output.<\/p>\n<\/div><\/div><\/div><\/div>

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9th Place: Lenovo ThinkCentre\u202fM75q\u202fGen\u202f2\u202f\u2013 Category: PC systems<\/h4><\/div>

As a com\u00adpact com\u00adple\u00adte sys\u00adtem with an AMD Ryzen 5 Pro 5655GE, the Lenovo ThinkCentre M75q Gen 2 leads the PC new\u00adco\u00admers list on ITscope. The mini\u2011PC is ide\u00adal for clas\u00adsic office workloads as a space\u2011efficient work\u00adsta\u00adtion. The com\u00adple\u00adte sys\u00adtem comes with Windows 11 Pro, 16 GB RAM and a 512 GB SSD at an avera\u00adge WSP of appro\u00adxi\u00adm\u00adate\u00adly \u20ac534.<\/p>\n<\/div><\/div><\/div><\/div>

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10th Place: Samsung\u202f9100\u202fPRO\u202fSSD\u202f\u2013 Category: SSDs<\/h4><\/div>

With the 9100 PRO, Samsung intro\u00addu\u00adces its first PCIe\u20115.0 SSD to the con\u00adsu\u00admer mar\u00adket. The 1 TB model is the most\u2011clicked new\u00adco\u00admer in the SSD cate\u00adgo\u00adry. In bench\u00admarks, it impres\u00adses with very high trans\u00adfer rates and strong ever\u00ady\u00adday per\u00adfor\u00admance, accor\u00adding to PC Games Hardware. PC\u2011Magazin awards the SSD a gra\u00adde of 1.3: it ope\u00adra\u00adtes effi\u00adci\u00adent\u00adly and stays below 55 \u00b0C under load with pas\u00adsi\u00adve coo\u00adling. It is pri\u00adced at a WSP of around \u20ac130\u2014above PCIe\u20114.0 models.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

* Average Wholesale Prices (WSP) on ITscope, as of 30\/06\/2025<\/p>\n<\/div><\/div><\/div><\/div><\/div>

Pressekontakt<\/h4><\/div>

Sylvia Schreiber<\/span>
\nDurlacher Allee 73<\/span>
\n76131 Karlsruhe<\/span><\/p>\n

Telefon: +49 721 62 73 76 \u2013 29<\/a><\/span>
\nsylvia.schreiber@itscope.com<\/span>
\nwww\u200b.itscope\u200b.com<\/a><\/span><\/p>\n<\/div>

\u00dcber das ITscope Marktbarometer<\/h4><\/div>

Das ITscope Marktbarometer lie\u00adfert quar\u00adtals\u00adwei\u00adse Einblicke in aktu\u00adel\u00adle Entwicklungen im ITK-Channel. Die Auswertung zeigt, wel\u00adche Produkte beson\u00adders stark nach\u00adge\u00adfragt sind und wie sich Preise in zen\u00adtra\u00adlen Produktkategorien entwickeln.<\/p>\n

Grundlage sind die Klickdaten der ITscope-Nutzer sowie Marktdaten, die \u00fcber ITscope erfasst wer\u00adden. So ent\u00adsteht ein pra\u00adxis\u00adna\u00adhes Bild davon, was die IT-Branche aktu\u00adell bewegt \u2013 von Nachfrageverschiebungen bis hin zu Preisentwicklungen. ITscope z\u00e4hlt zu den f\u00fch\u00adren\u00adden Plattformen f\u00fcr IT-Beschaffung und \u2011Vertrieb im B2B-Umfeld.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"

The ITscope Market Barometer for Q2\/2025 shows sus\u00adtained high demand in the ITK chan\u00adnel. Click\u2011through rates on the plat\u00adform for IT resel\u00adlers are again abo\u00adve last year\u2019s levels. In par\u00adti\u00adcu\u00adlar, demand was strong for mid\u2011range com\u00adple\u00adte sys\u00adtems, busi\u00adness note\u00adbooks and soft\u00adware solutions.<\/p>\n","protected":false},"author":15,"featured_media":241714,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[192,193],"tags":[],"class_list":["post-241614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-analyses","category-press-releases"],"yoast_head":"\nMarket barometer Q2\/2025: Boom in demand for PC systems, notebooks and software solutions - ITscope<\/title>\n<meta name=\"description\" content=\"Stabile Nachfrage nach IT-Produkten und wachsende Bedeutung von KI in Notebooks, Netzwerkkameras und Konferenzsystemen.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Market barometer Q2\/2025: Boom in demand for PC systems, notebooks and software solutions - 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