{"id":241165,"date":"2024-02-01T09:49:56","date_gmt":"2024-02-01T07:49:56","guid":{"rendered":"https:\/\/www.itscope.com\/?p=241165"},"modified":"2025-07-02T10:02:31","modified_gmt":"2025-07-02T08:02:31","slug":"itscope-itk-champions-2023","status":"publish","type":"post","link":"https:\/\/www.itscope.com\/en\/itscope-itk-champions-2023\/","title":{"rendered":"ITC champions 2023: Who leads the market?"},"content":{"rendered":"

Despite eco\u00adno\u00admic fluc\u00adtua\u00adtions and the chal\u00adlenges of infla\u00adti\u00adon, which put pres\u00adsu\u00adre on glo\u00adbal mar\u00adkets in 2023, the ITC indus\u00adtry demons\u00adtra\u00adted remar\u00adkab\u00adle resi\u00adli\u00adence. This is reflec\u00adted in the sta\u00adble demand for ITC pro\u00adducts on the ITscope platform.<\/p>\n<\/div>

Workplace of the future: flexible, mobile and networked<\/h2><\/div>

According to the ITscope ana\u00adly\u00adsis, B2B cus\u00adto\u00admers are cle\u00adar\u00adly shif\u00adting their inte\u00adrest towards fle\u00adxi\u00adble pro\u00adducts such as tablet PCs and note\u00adbooks, as well as the latest net\u00adwork equip\u00adment. \u201cThis deve\u00adlo\u00adp\u00adment is indi\u00adca\u00adti\u00adve of a shift within the IT indus\u00adtry,\u201d comm\u00adents Oliver Gorges, Director Sales and Marketing at ITscope. \u201cIt illus\u00adtra\u00adtes how com\u00adpa\u00adnies are inves\u00adt\u00ading in tech\u00adno\u00adlo\u00adgies that sup\u00adport a fle\u00adxi\u00adble and effi\u00adci\u00adent way of working, for exam\u00adp\u00adle in hybrid working models.\u201d Accordingly, inte\u00adrest in PC sys\u00adtems decli\u00adned noti\u00adce\u00adab\u00adly in 2023.<\/p>\n<\/div>

\"Click<\/span>
Click figures for the ten most popular products in selected categories on the ITscope platform in 2022 compared to 2023<\/h6><\/div><\/div><\/div>

Frontrunner 2023: Tablet PCs dominate the market<\/h3><\/div>

The cate\u00adgo\u00adry with the most clicks by far in 2023 was tablet PCs. The trend was alre\u00ada\u00addy announ\u00adced in 2022<\/a>, but the fact that the figu\u00adres went through the roof is main\u00adly due to the exor\u00adbi\u00adtant\u00adly high num\u00adber of clicks for Apple iPads. These domi\u00adna\u00adte the cate\u00adgo\u00adry \u2013 even though Apple did not launch any new tablets on the mar\u00adket in 2023. The abso\u00adlu\u00adte favou\u00adri\u00adte of ITscope users was the Apple iPad Wi-Fi, 10.2\u2033<\/a>. It was at the top of the cate\u00adgo\u00adry in every quar\u00adter wit\u00adhout excep\u00adti\u00adon and is the\u00adr\u00ade\u00adfo\u00adre the most popu\u00adlar pro\u00adduct in ITscope 2023. The solid tablet with a 10.2\u2011inch screen dia\u00adgo\u00adnal is con\u00adside\u00adred user-friendly, intui\u00adti\u00adve and rela\u00adtively inex\u00adpen\u00adsi\u00adve com\u00adpared to other Apple pro\u00adducts. The Wholesale sel\u00adling pri\u00adce (WSP) remains sta\u00adble at around 300 euros.<\/p>\n<\/div>

<\/span>
The Apple iPad Wi-Fi, 10.2<\/h6><\/div><\/div><\/div>

The lead of the \u201cTablet PCs\u201d cate\u00adgo\u00adry com\u00adpared to other cate\u00adgo\u00adries was par\u00adti\u00adcu\u00adlar\u00adly clear in the third quar\u00adter of 2023: In the autumn months, the top 10 tablets alo\u00adne raked in a whop\u00adping 28,592 clicks. Tablet PCs are also signi\u00adfi\u00adcant\u00adly more popu\u00adlar com\u00adpared to the pre\u00advious year: While the most popu\u00adlar cate\u00adgo\u00adry pro\u00adducts in 2022<\/a> only recei\u00adved 62,899 clicks, the tablets cate\u00adgo\u00adry bro\u00adke the magi\u00adcal hundred-thousand bar\u00adri\u00ader in 2023 and achie\u00adved 105,242 clicks.<\/p>\n<\/div>

<\/span>
Change in the number of clicks on the ten most popular products in selected categories on the ITscope platform from the first to the fourth quarter of 2023<\/h6><\/div><\/div><\/div>

Network devices benefit from the back-to-office trend<\/h3><\/div>

The net\u00adwork devices cate\u00adgo\u00adry on the ITscope plat\u00adform includes rou\u00adters, repea\u00adters, trans\u00adcei\u00advers and other pro\u00adducts requi\u00adred for net\u00adwork con\u00adnec\u00adtions. The ten most popu\u00adlar pro\u00adducts in the cate\u00adgo\u00adry were cli\u00adcked on so often in 2023 that the cate\u00adgo\u00adry made it to second place in our cate\u00adgo\u00adry ran\u00adking. The most cli\u00adcked pro\u00adduct was the UbiQuiti UniFi U6-PRO<\/a>, a ceiling-mounted access point that pro\u00advi\u00addes WiFi recep\u00adti\u00adon even in lar\u00adge offices. The back-to-office trend is obvious\u00adly crea\u00adting a high demand for net\u00adwork equip\u00adment \u2013 sta\u00adble and secu\u00adre Wi-Fi in the office is essen\u00adti\u00adal for dai\u00adly busi\u00adness. Companies are the\u00adr\u00ade\u00adfo\u00adre incre\u00adasing\u00adly inves\u00adt\u00ading in high-quality net\u00adwork solu\u00adti\u00adons to meet the chal\u00adlenges of the modern work\u00adplace and ensu\u00adre smooth com\u00admu\u00adni\u00adca\u00adti\u00adon and data transmission.<\/p>\n<\/div><\/div><\/div>

<\/span><\/div><\/div><\/div><\/div>

Notebooks: flexibility as a recipe for success<\/h3><\/div>

Notebooks secu\u00adred third place in our annu\u00adal ran\u00adking. They achie\u00adved an impres\u00adsi\u00adve result with an avera\u00adge of around 20,000 clicks per quar\u00adter on the top 10 pro\u00adducts. The Lenovo ThinkPad L15 Gen 3<\/a> was cle\u00adar\u00adly at the top of the cate\u00adgo\u00adry. The mid-range note\u00adbook has a powerful Intel i5 pro\u00adces\u00adsor with 4.4 GHz, an SSD with 512 GB and 16 GB RAM. The most popu\u00adlar note\u00adbook among ITscope users recor\u00added 20,678 clicks in 2023. Since autumn 2023, howe\u00adver, the note\u00adbook favou\u00adri\u00adte has beco\u00adme almost impos\u00adsi\u00adble to obtain and is now bare\u00adly in stock at Merchants, as Lenovo laun\u00adched the 4th<\/sup> gene\u00adra\u00adti\u00adon of the popu\u00adlar note\u00adbook<\/a> back in May.<\/p>\n<\/div>

<\/span>
The Lenovo ThinkPad L15 Gen 3 is the most clicked notebook in 2023 - but it was hardly available in the fourth quarter.<\/h6><\/div><\/div><\/div>

Mini instead of maxi: PC systems are losing interest<\/h3><\/div>

In con\u00adtrast to note\u00adbooks, who\u00adse top 10 even impro\u00adved com\u00adpared to 2022, inte\u00adrest in PC sys\u00adtems decli\u00adned signi\u00adfi\u00adcant\u00adly in 2023. Hybrid work\u00adsta\u00adtion models are in demand and the clas\u00adsic desk\u00adtop PC is less sui\u00adta\u00adble. It is the\u00adr\u00ade\u00adfo\u00adre hard\u00adly sur\u00adpri\u00adsing that the num\u00adber of clicks in 2023 is signi\u00adfi\u00adcant\u00adly lower than in 2022.<\/p>\n

The most popu\u00adlar pro\u00adduct in the cate\u00adgo\u00adry is HP\u2019s Pro Mini 400 G9<\/a> with an i5 pro\u00adces\u00adsor, which made it to fourth place among the top ITscope pro\u00adducts in 2023 with 19,979 clicks. As the name sug\u00adgests, HP\u2019s sys\u00adtem is a true mini among PCs, but is still fast and very quiet. In fact, a look at the top 10 PC sys\u00adtems is striking: Compact PCs in mini for\u00admat are beco\u00adming incre\u00adasing\u00adly popu\u00adlar. They can be con\u00adve\u00adni\u00adent\u00adly sto\u00adwed behind the screen, take up litt\u00adle space and can the\u00adr\u00ade\u00adfo\u00adre also be taken into the home office. However, manu\u00adfac\u00adtu\u00adr\u00aders defi\u00adne the for\u00admat of their mini PCs dif\u00adfer\u00adent\u00adly: the\u00adre are flat, hori\u00adzon\u00adtal models on the mar\u00adket as well as slim, upright mini towers and com\u00adpact cubes.<\/span><\/p>\n<\/div>

TFTs: Stable interest in screens<\/h3><\/div>

The top 10 screens were also acces\u00adsed less often over\u00adall in 2022 than in 2023, but the gap is smal\u00adler than for PC sys\u00adtems. \u201cMulti-monitor set\u00adups are beco\u00adming incre\u00adasing\u00adly popu\u00adlar in the pro\u00adfes\u00adsio\u00adnal sec\u00adtion. The demands of the modern working world often mean that more than one screen is requi\u00adred per employee,\u201d con\u00adcludes Oliver Gorges. System hou\u00adses rely on tried-and-tested models for their cus\u00adto\u00admers. The num\u00adber 1 is the Dell P2422H \u2013 LED moni\u00adtor,<\/a> which achie\u00adved 24,242 clicks on ITscope in 2023, making it the second most popu\u00adlar pro\u00adduct of all.<\/p>\n<\/div><\/div><\/div>

<\/span><\/div><\/div><\/div><\/div>

Mobile market 2023: Apple iPhones prevail on ITscope<\/h3><\/div>

A clear trend emer\u00adged in the mobi\u00adle pho\u00adnes sec\u00adtion of ITscope in 2023: click num\u00adbers rose con\u00adti\u00adnuous\u00adly with each quar\u00adter, with the fourth quar\u00adter in par\u00adti\u00adcu\u00adlar rea\u00adching a peak. This increase was main\u00adly due to the latest models from Apple, which recei\u00adved a lot of atten\u00adti\u00adon<\/a> on the plat\u00adform. However, the most fre\u00adquent\u00adly cli\u00adcked mobi\u00adle pho\u00adne on ITscope, with 10,789 clicks, is an older model, the com\u00adpact iPhone SE (3rd<\/sup> gene\u00adra\u00adti\u00adon)<\/a>, which has estab\u00adlished its\u00adelf in the busi\u00adness world as a com\u00adpa\u00adra\u00adtively afforda\u00adble Apple smart\u00adphone. There was no new edi\u00adti\u00adon of the han\u00addy clas\u00adsic in 2023, but rumour has it<\/a> that a suc\u00adces\u00adsor is being plan\u00adned for the end of 2024.<\/p>\n<\/div>

Promising future despite obstacles<\/h3><\/div>

2023 was a year of cau\u00adtious growth for the digi\u00adtal indus\u00adtry despi\u00adte a num\u00adber of chal\u00adlenges. According to fore\u00adcasts by the mar\u00adket rese\u00adarch insti\u00adtu\u00adte Context, a mode\u00adra\u00adte increase to a trend rever\u00adsal<\/a> is immi\u00adnent. \u201cIt was a chal\u00adlen\u00adging year for the IT sec\u00adtor, as com\u00adpa\u00adnies were very reluc\u00adtant to invest,\u201d reflects Oliver Gorges. \u201cHowever, the upturn in the fourth quar\u00adter and the posi\u00adti\u00adve fore\u00adcast for the second quar\u00adter of 2024 give us con\u00adfi\u00addence. Our aim is to sup\u00adport the indus\u00adtry in this reco\u00advery pha\u00adse with our data and insights.\u201d<\/p>\n<\/div>

<\/span>
Click figures on the ITscope platform in 2023 were down on the previous year - but there are signs of a recovery in Q4<\/h6><\/div><\/div><\/div>

Tabular top 30 most popular products on ITscope (by clicks)<\/h4><\/div>
\n

<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Pos.<\/th>\nName<\/th>\nCategory<\/th>\nClicks<\/th>\n<\/tr>\n<\/thead>\n
1<\/td>\nApple 10.2\u2011inch iPad WIFI \u2013 9. Generation<\/a><\/td>\nTablet PCs<\/td>\n56.466<\/td>\n<\/tr>\n
2<\/td>\nDell 60,47cm\/24\u2033 Professional P2422H FHD<\/a><\/td>\nTFTs<\/td>\n24.242<\/td>\n<\/tr>\n
3<\/td>\nLenovo ThinkPad L15 Gen 3 21C3<\/a><\/td>\nNotebooks<\/td>\n20.678<\/td>\n<\/tr>\n
4<\/td>\nHP Pro 400 G9 \u2013 Wolf Pro Security \u2013 Mini<\/a><\/td>\nPC sys\u00adtems<\/td>\n19.979<\/td>\n<\/tr>\n
5<\/td>\nUbiQuiti UniFi U6-PRO \u2013 Funkbasisstation<\/a><\/td>\nNetwork devices<\/td>\n12.305<\/td>\n<\/tr>\n
6<\/td>\nJabra Evolve2 65 MS Stereo \u2013 Headset \u2013 On-Ear<\/a><\/td>\nAudio input\/output devices<\/td>\n11.446<\/td>\n<\/tr>\n
7<\/td>\nApple iPhone SE \u2013 5G Smartphone \u2013 Dual-SIM<\/a><\/td>\nMobile pho\u00adnes<\/td>\n10.789<\/td>\n<\/tr>\n
8<\/td>\nHP Enterprise 6100 48G Class4 PoE 4SFP+ 370W Switch<\/a><\/td>\nNetwork devices<\/td>\n10.707<\/td>\n<\/tr>\n
9<\/td>\nHP Enterprise Aruba 10G SFP+ LC SR \u2013 Faseroptik<\/a><\/td>\nNetwork devices<\/td>\n10.401<\/td>\n<\/tr>\n
10<\/td>\nMicrosoft Windows 11 Pro \u2013 Lizenz \u2013 1 Lizenz<\/a><\/td>\nSoftware \/ ope\u00adra\u00adting systems<\/td>\n10.313<\/td>\n<\/tr>\n
11<\/td>\nUbiQuiti UniFi Switch USW-PRO-48-POE \u2013 Switch<\/a><\/td>\nNetwork devices<\/td>\n9.939<\/td>\n<\/tr>\n
12<\/td>\nApple iPhone 13 \u2013 5G Smartphone \u2013 Dual-SIM<\/a><\/td>\nMobile pho\u00adnes<\/td>\n9.444<\/td>\n<\/tr>\n
13<\/td>\nApple MacBook Air with Retina dis\u00adplay \u2013 M1<\/a><\/td>\nNotebooks<\/td>\n9.161<\/td>\n<\/tr>\n
14<\/td>\nApple iPhone 14 \u2013 5G Smartphone \u2013 Dual-SIM<\/a><\/td>\nMobile pho\u00adnes<\/td>\n9.116<\/td>\n<\/tr>\n
15<\/td>\nMicrosoft Surface Pro 9 for Business \u2013 Intel Core i5<\/a><\/td>\nTablet PCs<\/td>\n8.810<\/td>\n<\/tr>\n
16<\/td>\nDell P2722H \u2013 LED-Monitor \u2013 68.6 cm (27\u2033)<\/a><\/td>\nTFTs<\/td>\n8.289<\/td>\n<\/tr>\n
17<\/td>\nLenovo ThinkCentre M70q Gen 3 11T3 \u2013 Mini<\/a><\/td>\nPC sys\u00adtems<\/td>\n8.137<\/td>\n<\/tr>\n
18<\/td>\nApple AirPods Pro \u2013 2. Generation<\/a><\/td>\nAudio input\/output devices<\/td>\n8.071<\/td>\n<\/tr>\n
19<\/td>\nHP ProBook 450 G9 Notebook \u2013 Wolf Pro Security<\/a><\/td>\nNotebooks<\/td>\n7.796<\/td>\n<\/tr>\n
20<\/td>\nLenovo ThinkCentre M70q Gen 3 11T3 \u2013 Mini<\/a><\/td>\nPC sys\u00adtems<\/td>\n7.773<\/td>\n<\/tr>\n
21<\/td>\nHP Enterprise Aruba 2930F 48G PoE+ 4SFP+<\/a> -<\/td>\nNetwork devices<\/td>\n7.522<\/td>\n<\/tr>\n
22<\/td>\nHP Pro 400 G9 \u2013 Wolf Pro Security \u2013 Mini<\/a><\/td>\nPC sys\u00adtems<\/td>\n7.521<\/td>\n<\/tr>\n
23<\/td>\nMicrosoft Windows 2022 Standard Server x64 1pk DSP 16 Core dt.DVD<\/a><\/td>\nSoftware \/ ope\u00adra\u00adting systems<\/td>\n7.502<\/td>\n<\/tr>\n
24<\/td>\nHP E24i G4 \u2013 E\u2011Series \u2013 LED-Monitor<\/a><\/td>\nTFTs<\/td>\n7.455<\/td>\n<\/tr>\n
25<\/td>\nApple iPhone 14 Pro \u2013 5G Smartphone \u2013 Dual-SIM <\/a><\/td>\nMobile pho\u00adnes<\/td>\n7.285<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Trotz wirt\u00adschaft\u00adli\u00adcher Schwankungen und der Herausforderungen der Inflation bewies die ITK-Branche 2023 eine bemer\u00adkens\u00adwer\u00adte Widerstandsf\u00e4higkeit.<\/p>\n","protected":false},"author":22,"featured_media":240489,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[192],"tags":[],"class_list":["post-241165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-analyses"],"yoast_head":"\nITC champions 2023: Who leads the market? - ITscope<\/title>\n<meta name=\"description\" content=\"Trotz wirtschaftlicher Schwankungen und der Herausforderungen der Inflation bewies die ITK-Branche 2023 eine bemerkenswerte Widerstandsf\u00e4higkeit.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ITC champions 2023: Who leads the market? 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