{"id":241081,"date":"2024-06-20T14:36:20","date_gmt":"2024-06-20T12:36:20","guid":{"rendered":"https:\/\/www.itscope.com\/?p=241081"},"modified":"2025-07-01T14:43:42","modified_gmt":"2025-07-01T12:43:42","slug":"stormguards-success-story","status":"publish","type":"post","link":"https:\/\/www.itscope.com\/en\/stormguards-success-story\/","title":{"rendered":"How Stormguards conquered the B2B market with Cloud-only strategy"},"content":{"rendered":"

Stormguards GmbH embra\u00adced a forward-thinking Cloud-only stra\u00adtegy ear\u00adly on, lea\u00adding to signi\u00adfi\u00adcant reve\u00adnue and effi\u00adci\u00aden\u00adcy gains. By laun\u00adching their own B2B shop, this sys\u00adtem house pro\u00advi\u00added cus\u00adto\u00admers with a digi\u00adtal gate\u00adway to a diver\u00adse pro\u00adduct portfolio.<\/p>\n

Cloud tech\u00adno\u00adlo\u00adgies have beco\u00adme a cru\u00adcial com\u00adpo\u00adnent of modern busi\u00adness stra\u00adte\u00adgies in recent years. While Cloud Computing has estab\u00adlished its\u00adelf in Germany, the growth poten\u00adti\u00adal remains immense. According to the Bitkom Cloud Report 2023<\/a>, in five years, 56 per\u00adcent of all com\u00adpa\u00adnies aim to run more than half of their IT appli\u00adca\u00adti\u00adons from the Cloud. Currently, this figu\u00adre stands at just 15 per\u00adcent. Of the sur\u00advey\u00aded com\u00adpa\u00adnies, 89 per\u00adcent uti\u00adli\u00adze Cloud Computing to a les\u00adser ext\u00adent, 8 per\u00adcent are plan\u00adning to adopt it, and only 3 per\u00adcent show no inte\u00adrest in the Cloud.<\/p>\n

Some sel\u00adect com\u00adpa\u00adnies are embra\u00adcing a \u201cCloud First\u201d or even a \u201cCloud Only\u201d stra\u00adtegy: IT infra\u00adstruc\u00adtures, plat\u00adforms, or appli\u00adca\u00adti\u00adons are pri\u00adma\u00adri\u00adly or exclu\u00adsi\u00adve\u00adly deve\u00adlo\u00adped and uti\u00adli\u00adzed in the cloud, with cloud ser\u00advices play\u00ading a cru\u00adcial role in many busi\u00adness pro\u00adces\u00adses. But is the Cloud-Only approach also a via\u00adble and par\u00adti\u00adcu\u00adlar\u00adly pro\u00admi\u00adsing con\u00adcept for sys\u00adtem hou\u00adses?<\/span> Absolutely, accor\u00adding to Timo Zimmerschied, the Managing Director of Stormguards GmbH.<\/p>\n<\/div>

Cloud-Only strategy as a recipe for success<\/h2><\/div>

The IT com\u00adpa\u00adny based in Vallendar, near Koblenz in Rhineland-Palatinate, was foun\u00added in 2018 with a clear Cloud-First approach. However, foun\u00adder Timo Zimmerschied, who reco\u00adgni\u00adzed the poten\u00adti\u00adal of Cloud Computing ear\u00adly on, felt that this was not enough. Over the past few years, he trans\u00adfor\u00admed the com\u00adpa\u00adny into a pure Cloud-Only ser\u00advice pro\u00advi\u00adder. This stra\u00adte\u00adgic shift has pro\u00adven to be a wise decis\u00adi\u00adon, lea\u00adding to a signi\u00adfi\u00adcant increase in reve\u00adnue and effi\u00adci\u00aden\u00adcy in day-to-day ope\u00adra\u00adti\u00adons, as well as gar\u00adne\u00adring extre\u00adme\u00adly posi\u00adti\u00adve feed\u00adback from customers.<\/p>\n

But how did all this come about? Since 2023, Stormguards has been ope\u00adra\u00adting on the Cloud-only prin\u00adci\u00adple. And tha\u00adt\u2019s 100%, even in con\u00adsul\u00adting and col\u00adla\u00adbo\u00adra\u00adti\u00adon with cli\u00adents: \u201cIf a cli\u00adent does\u00adn\u2019t ali\u00adgn with our approach, we may even end the busi\u00adness rela\u00adti\u00adonship. We are a cloud-centric com\u00adpa\u00adny and expect the same level of com\u00admit\u00adment from our cli\u00adents for suc\u00adcessful col\u00adla\u00adbo\u00adra\u00adti\u00adon \u2013 we make no excep\u00adti\u00adons,\u201d explains Timo Zimmerschied. Is this too radi\u00adcal of an approach? \u201cNo,\u201d says Zimmerschied. \u201cMany cli\u00adents are actual\u00adly gra\u00adteful that they are some\u00adwhat forced to enga\u00adge with the topic of Cloud.\u201d<\/p>\n

However, the shift towards a Cloud-only sys\u00adtem house had not only posi\u00adti\u00adve effects, on the con\u00adtra\u00adry, it initi\u00adal\u00adly led to a decrease in hard\u00adware sales \u2013 and fewer hard\u00adware sales also mean less ser\u00advice pro\u00advi\u00adsi\u00adon. During regu\u00adlar quar\u00adter\u00adly mee\u00adtings with cli\u00adents, Zimmerschied noti\u00adced that lap\u00adtops, prin\u00adters, and other office pro\u00adducts were being pro\u00adcu\u00adred almost exclu\u00adsi\u00adve\u00adly online \u2013 becau\u00adse it was fas\u00adter and che\u00ada\u00adper than orde\u00adring through the sys\u00adtem house and poten\u00adti\u00adal\u00adly being tied to the sche\u00addu\u00adle of their own cont\u00adact person.<\/p>\n<\/div>

Cloud-based B2B shop as a revenue multiplier<\/h2><\/div>

A solu\u00adti\u00adon had to be found for this pro\u00adcu\u00adre\u00adment chall\u00adenge. \u201cThat was the pivo\u00adtal moment for me to del\u00adve deeper into the opti\u00adon of having our own shop,\u201d reflects Timo Zimmerschied. Having been fami\u00adli\u00adar with ITscope as a com\u00adpa\u00adri\u00adson plat\u00adform from his pre\u00advious employ\u00ader, the Managing Director incor\u00adpo\u00adra\u00adted the tool into Stormguards upon its estab\u00adlish\u00adment: \u201cThe time I save on dai\u00adly tasks with ITscope is sim\u00adply inva\u00adluable,\u201d Zimmerschied notes. The user-friendly and cloud-based B2B shop solu\u00adti\u00adon from ITscope<\/a> ser\u00adves as the per\u00adfect com\u00adple\u00adment: \u201cWith the B2B shop, I can offer our enti\u00adre pro\u00adduct port\u00adfo\u00adlio to cus\u00adto\u00admers online at any time, and thanks to the exten\u00adsi\u00adve cata\u00adlog of 7 mil\u00adli\u00adon artic\u00adles, I don\u2019t have to worry about con\u00adtent<\/span>. Most of our cus\u00adto\u00admers alre\u00ada\u00addy know what they need wit\u00adhout exten\u00adsi\u00adve con\u00adsul\u00adta\u00adti\u00adon and can order it spe\u00adci\u00adfi\u00adcal\u00adly through the shop.\u201d<\/p>\n

This is evi\u00addent in the reve\u00adnue gene\u00adra\u00adted: Since the begin\u00adning of 2024, Stormguards has ear\u00adned around \u20ac250,000 sole\u00adly through the shop<\/span>. \u201c80 to 90% of this reve\u00adnue would not have been pos\u00adsi\u00adble wit\u00adhout the shop \u2013 and the full poten\u00adti\u00adal has not yet been ful\u00adly rea\u00adli\u00adzed,\u201d the Managing Director reports.<\/p>\n<\/div>

Mastering onboarding: The key to success for Stormguards' B2B shop<\/h2><\/div>

The key to suc\u00adcess in encou\u00adra\u00adging cus\u00adto\u00admers to order via the B2B Shop in the long term, accor\u00adding to Zimmerschied, lies in a tho\u00adrough onboar\u00adding pro\u00adcess at the begin\u00adning. Providing a detail\u00aded intro\u00adduc\u00adtion to the shop and crea\u00adting coll\u00adec\u00adtions is cru\u00adcial here. \u201cThis is how the B2B shop solu\u00adti\u00adon works very well for us and has been well recei\u00adved by our cus\u00adto\u00admers, with a gro\u00adwing inte\u00adrest in E\u2011Commerce,\u201d Zimmerschied fur\u00adther explains.<\/p>\n

The imple\u00admen\u00adta\u00adti\u00adon of the shop at Stormguards was also straight\u00adfor\u00adward, as descri\u00adbed by Zimmerschied: \u201cSetting ever\u00ady\u00adthing up was quick and easy. I can con\u00adfirm your pro\u00admi\u00adse that the shop can be set up in 5 minu\u00adtes. I would who\u00adle\u00adhe\u00adar\u00adted\u00adly recom\u00admend the shop to any sys\u00adtem house to gene\u00adra\u00adte addi\u00adtio\u00adnal reve\u00adnue \u2013 tho\u00adse who don\u2019t do so are miss\u00ading out.\u201d<\/p>\n<\/div>

Shop costs? Already paid off at Stormguards<\/h2><\/div>

Not only does the shop save a tre\u00admen\u00addous amount of time in dai\u00adly ope\u00adra\u00adti\u00adons, but it also effort\u00adless\u00adly helps Timo Zimmerschied main\u00adtain his part\u00adner sta\u00adtus with various manu\u00adfac\u00adtu\u00adr\u00aders through Stormguards: \u201cOur shop alo\u00adne gene\u00adra\u00adtes such high reve\u00adnues with many manu\u00adfac\u00adtu\u00adr\u00aders that we no lon\u00adger need to actively pur\u00adsue sales to main\u00adtain our sta\u00adtus,\u201d the Managing Director rejoices.
Furthermore, the shop stream\u00adli\u00adnes and mini\u00admi\u00adzes manu\u00adal pro\u00adces\u00adses to the bare essentials.\u201cFrom order pla\u00adce\u00adment to sup\u00adpli\u00ader inqui\u00adries to invoi\u00adcing, I have no invol\u00advement whatsoe\u00adver \u2013 ever\u00ady\u00adthing runs seam\u00adless\u00adly in the back\u00adground through the shop, wit\u00adhout any effort on my part. The enti\u00adre sales pro\u00adcess, from crea\u00adting quo\u00adtes to follow-ups, order pro\u00adces\u00adsing, and manu\u00adal exe\u00adcu\u00adti\u00adon, all occurs wit\u00adhout my inter\u00adven\u00adti\u00adon. This easi\u00adly saves me around 15 to 20 minu\u00adtes per tran\u00adsac\u00adtion.<\/span> And with such savings, the cos\u00adts of the shop are no lon\u00adger up for deba\u00adte \u2013 when cumu\u00adla\u00adted over a month, it equa\u00adtes to the work hours of a full-time employee, which, to me, out\u00adweighs the pri\u00adce of the shop.\u201d
Furthermore, Stormguards has seam\u00adless\u00adly inte\u00adgra\u00adted its ERP sys\u00adtem, weclapp, with ITscope<\/span>. This inte\u00adgra\u00adti\u00adon pro\u00advi\u00addes a host of addi\u00adtio\u00adnal fea\u00adtures that stream\u00adli\u00adne sub\u00adse\u00adquent pro\u00adces\u00adses. By uti\u00adli\u00adzing the weclapp inter\u00adface<\/a>, Stormguards gains direct access to a wealth of pro\u00adduct infor\u00adma\u00adti\u00adon, pri\u00adcing details, and avai\u00adla\u00adbi\u00adli\u00adty<\/span> from a vast net\u00adwork of over 350 dis\u00adtri\u00adbu\u00adtors, offe\u00adring more than seven mil\u00adli\u00adon pro\u00adducts. This inte\u00adgra\u00adti\u00adon empowers the com\u00adpa\u00adny to crea\u00adte quo\u00adtes direct\u00adly within weclapp and auto\u00adma\u00adti\u00adcal\u00adly gene\u00adra\u00adte orders wit\u00adhout the need to switch sys\u00adtems. With the abili\u00adty to view pro\u00adduct data from ITscope direct\u00adly within weclapp, inclu\u00adding real-time pri\u00adce and avai\u00adla\u00adbi\u00adli\u00adty updates, the seam\u00adless inte\u00adgra\u00adti\u00adon of weclapp enhan\u00adces ope\u00adra\u00adtio\u00adnal effi\u00adci\u00aden\u00adcy for Stormguards. \u201cThe seam\u00adless inte\u00adgra\u00adti\u00adon of weclapp into ITscope is the per\u00adfect com\u00adple\u00adment for us: Dropshipping works excel\u00adlent\u00adly, and we always recei\u00adve com\u00adpre\u00adhen\u00adsi\u00adve track\u00ading infor\u00adma\u00adti\u00adon to pro\u00advi\u00adde our cus\u00adto\u00admers with pre\u00adcise updates.\u201d<\/p>\n<\/div>

Increased revenue, happier customers: The success formula of Stormguards<\/h2><\/div>

Zimmerschied high\u00adlights the key bene\u00adfits of the shop, empha\u00adsi\u00adzing the signi\u00adfi\u00adcant time savings it offers, espe\u00adci\u00adal\u00adly for the sales team. Manual tasks are mini\u00admi\u00adzed to the ful\u00adlest ext\u00adent, even in pro\u00adcu\u00adre\u00adment. Additionally, the sub\u00adstan\u00adti\u00adal reve\u00adnue growth faci\u00adli\u00adta\u00adted by the shop adds to its appeal. This growth is fur\u00adther enhan\u00adced by effec\u00adti\u00adve cross-selling stra\u00adte\u00adgies: the shop\u00ad\u2019s front\u00adend allows for the dis\u00adplay of com\u00adple\u00admen\u00adta\u00adry or alter\u00adna\u00adti\u00adve pro\u00adducts, dri\u00adving addi\u00adtio\u00adnal sales.<\/p>\n

Though not easi\u00adly quan\u00adti\u00adfia\u00adble, Zimmerschied high\u00adly values cus\u00adto\u00admer satis\u00adfac\u00adtion: \u201cOur cus\u00adto\u00admers\u2019 feed\u00adback on the shop is fan\u00adta\u00adstic: they can place orders online 24<\/sup>\u20447<\/sub> and recei\u00adve their purcha\u00adsed items at home within one to two days.\u201d<\/p>\n

In con\u00adclu\u00adsi\u00adon? \u201cWe see even more poten\u00adti\u00adal as the shop sys\u00adtem is ful\u00adly sca\u00adlable. Currently, we lack the time and neces\u00adsa\u00adry per\u00adson\u00adnel resour\u00adces, but things are alre\u00ada\u00addy run\u00adning smooth\u00adly for our cur\u00adrent situa\u00adti\u00adon. With each new cus\u00adto\u00admer onboard\u00aded to the plat\u00adform, the\u00adre is a cer\u00adtain invest\u00adment: initi\u00adal dis\u00adcus\u00adsions, set\u00adup, and trai\u00adning can easi\u00adly take two to three hours. However, we glad\u00adly invest this time as almost all our cus\u00adto\u00admers are con\u00advin\u00adced of the con\u00adcept thereafter.\u201d<\/p>\n<\/div>

Are you ready to experience the benefits of the ITscope B2B Shop for yourself?<\/h2><\/div>

With ITscope\u2019s E\u2011Commerce solu\u00adti\u00adon, sys\u00adtem hou\u00adses can effort\u00adless\u00adly crea\u00adte B2B online shops<\/a> with cus\u00adto\u00admi\u00adzed pro\u00adducts, pri\u00adces, and design ele\u00adments, wit\u00adhout the need for com\u00adplex indi\u00advi\u00addu\u00adal deve\u00adlo\u00adp\u00adment. In just a few minu\u00adtes, the shop is rea\u00addy for your end cus\u00adto\u00admers. The B2B shop solu\u00adti\u00adon for busi\u00adness cus\u00adto\u00admers is available to you through the ITscope Sales Packages Advanced and Complete.<\/p>\n

Curious to explo\u00adre the pos\u00adsi\u00adbi\u00adli\u00adties of a B2B shop with ITscope? Simply reach out to us to learn more:<\/p>\n<\/div>

Get in touch<\/span><\/a><\/div>
\"Timo<\/span>
Timo Zimmerschied, Managing Director of Stormguards GmbH<\/h6><\/div><\/div><\/div><\/div><\/div>

Timo Zimmerschied<\/span>, the visio\u00adna\u00adry lea\u00adder at the helm of Stormguards GmbH, made a bold move in 2018 by ven\u00adtu\u00adring into entre\u00adpre\u00adneur\u00adship with a cloud-centric strategy.<\/p>\n

Located in Koblenz (Vallendar), Stormguards GmbH<\/span> is an estee\u00admed IT ser\u00advice pro\u00advi\u00adder spe\u00adcia\u00adli\u00adzing in cate\u00adring to the needs of small and medium-sized enter\u00adpri\u00adses. By 2023, the dedi\u00adca\u00adted team at Stormguards had grown to include 13 skil\u00adled pro\u00adfes\u00adsio\u00adnals, offe\u00adring com\u00adpre\u00adhen\u00adsi\u00adve IT sup\u00adport and inno\u00adva\u00adti\u00adve solu\u00adti\u00adons in IT ser\u00advices, cyber\u00adse\u00adcu\u00adri\u00adty, IT infra\u00adstruc\u00adtu\u00adre, and Cloud Computing<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Eine kon\u00adse\u00adquen\u00adte Cloud-Only-Strategie erm\u00f6g\u00adlich\u00adte Stormguards erheb\u00adli\u00adche Umsatz- und Effizienzsteigerungen: Wie ist dem Systemhaus dies gelungen?<\/p>\n","protected":false},"author":22,"featured_media":240191,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[197],"tags":[],"class_list":["post-241081","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories-en"],"yoast_head":"\nHow Stormguards conquered the B2B market - ITscope<\/title>\n<meta name=\"description\" content=\"Discover how Stormguards conquered the B2B market with a Cloud-Only strategy, leading to significant revenue growth and efficiency.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.itscope.com\/en\/stormguards-success-story\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Stormguards conquered the B2B market - 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