{"id":239550,"date":"2025-01-16T10:05:29","date_gmt":"2025-01-16T10:05:29","guid":{"rendered":"https:\/\/www.itscope.com\/?p=239550"},"modified":"2025-07-18T11:13:04","modified_gmt":"2025-07-18T09:13:04","slug":"itscope-market-barometer-q4-2024","status":"publish","type":"post","link":"https:\/\/www.itscope.com\/en\/itscope-market-barometer-q4-2024\/","title":{"rendered":"ITscope market barometer Q4\/2024"},"content":{"rendered":"

<\/p>

Paths to success: The IT trends that defined 2024<\/h3><\/div>

The German ICT mar\u00adket con\u00adti\u00adnues to grow despi\u00adte eco\u00adno\u00admic uncer\u00adtain\u00adties: According to the digi\u00adtal asso\u00adcia\u00adti\u00adon Bitkom, reve\u00adnues are expec\u00adted to increase by 4.6% in 2025, rea\u00adching \u20ac232.8 bil\u00adli\u00adon. ITscope also reflects a sta\u00adble chan\u00adnel with con\u00adsis\u00adt\u00adent\u00adly high demand in the cate\u00adgo\u00adries of note\u00adbooks, pro\u00adces\u00adsors, and soft\u00adware appli\u00adca\u00adti\u00adons. Oliver Gorges, Director of Sales & Marketing at ITscope, empha\u00adsi\u00adzes: \u201cThe demand for note\u00adbooks, pro\u00adces\u00adsors, and soft\u00adware appli\u00adca\u00adti\u00adons is gro\u00adwing. AI will be a cen\u00adtral dri\u00adver of reve\u00adnue growth in 2025, as high\u00adligh\u00adted by the CES. However, we are obser\u00adving that invest\u00adments are often being delay\u00aded \u2013 a trend par\u00adti\u00adcu\u00adlar\u00adly evi\u00addent in less inno\u00adva\u00adti\u00adve cate\u00adgo\u00adries such as TFT moni\u00adtors and printers.\u201d<\/p>\n<\/div><\/div><\/div><\/div><\/div>

The top products in Q4 are available for download:<\/h4><\/div>

ITscope Market baro\u00adme\u00adter Q4\/2024 as a PDF<\/a><\/p>\n

The ITscope mar\u00adket baro\u00adme\u00adter is based on ITscope GmbH\u2019s own analysis.<\/p>\n<\/div><\/div><\/div>

\"Marktbarometer-Q424_PC-Bild-de\"<\/a><\/span><\/div><\/div><\/div><\/div><\/div>

Mobility Remains Key<\/h4><\/div>

Notebooks remain a cen\u00adtral dri\u00adver in the B2B seg\u00adment: models like the Lenovo ThinkPad E16 Gen 2 and the MacBook Air M3 set bench\u00admarks. The strong demand for fle\u00adxi\u00adble and powerful devices high\u00adlights how essen\u00adti\u00adal mobi\u00adli\u00adty is for busi\u00adnesses. \u201cThe con\u00adsis\u00adt\u00adent\u00adly high demand pro\u00adves that mobi\u00adli\u00adty is not just a trend but a fun\u00adda\u00admen\u00adtal part of modern busi\u00adness life,\u201d says Oliver Gorges.<\/p>\n<\/div>

Processors: Innovation Meets Supply Challenges<\/h4><\/div>

AMD domi\u00adna\u00adted the CPU seg\u00adment with its powerful Ryzen models. The Ryzen 7 7800X3D remains the most popu\u00adlar pro\u00adces\u00adsor. However, the unavai\u00adla\u00adbi\u00adli\u00adty of the high\u00adly sought-after Ryzen 7 9800X3D in December led to frus\u00adtra\u00adti\u00adon. \u201cEspecially in the per\u00adfor\u00admance seg\u00adment, it beco\u00admes clear how cri\u00adti\u00adcal a sta\u00adble sup\u00adp\u00adly chain is for the chan\u00adnel,\u201d explains Gorges. \u201cITscope pro\u00advi\u00addes an over\u00adview of the avai\u00adla\u00adbi\u00adli\u00adty across the enti\u00adre dis\u00adtri\u00adbu\u00adti\u00adon land\u00adscape. If manu\u00adfac\u00adtu\u00adr\u00aders are unavailable at the pro\u00adduct level or within enti\u00adre pro\u00adduct cate\u00adgo\u00adries, you can spot it at a glance.\u201d<\/p>\n<\/div>

Software Drives the Market<\/h4><\/div>

The launch of Microsoft Office 2024 boos\u00adted the soft\u00adware appli\u00adca\u00adti\u00adons cate\u00adgo\u00adry in the fourth quar\u00adter. Non-subscription vari\u00adants, such as Home and Business 2024, were par\u00adti\u00adcu\u00adlar\u00adly in demand. At the same time, dis\u00adcus\u00adsions about the com\u00adpa\u00adti\u00adbi\u00adli\u00adty of the new Outlook with Datev pro\u00adgrams drew atten\u00adti\u00adon. \u201cThe deba\u00adte shows that soft\u00adware solu\u00adti\u00adons in the busi\u00adness sec\u00adtor need to remain fle\u00adxi\u00adble and relia\u00adble,\u201d empha\u00adsi\u00adzes Gorges.<\/p>\n<\/div>

Premium or Portfolio: Two Strategies in the Smartphone Market<\/h4><\/div>

The com\u00adpe\u00adti\u00adti\u00adon bet\u00adween Apple and Samsung also shaped the mobi\u00adle pho\u00adne cate\u00adgo\u00adry in 2024. Apple\u2019s iPhones 15 and 16 domi\u00adna\u00adted the pre\u00admi\u00adum seg\u00adment, while Samsung recor\u00added more clicks over\u00adall thanks to its broad pro\u00adduct port\u00adfo\u00adlio. \u201cInterest in pre\u00admi\u00adum pro\u00adducts in the B2B seg\u00adment remains unbro\u00adken, even though a wide varie\u00adty of models con\u00adti\u00adnues to be rele\u00advant,\u201d comm\u00adents Gorges.<\/p>\n<\/div>

A Reliable Market with Dynamism<\/h4><\/div>

\u201cThe chan\u00adnel remains exci\u00adting and relia\u00adble at the same time,\u201d sum\u00adma\u00adri\u00adzes Oliver Gorges. \u201cEven in uncer\u00adtain times, the ICT indus\u00adtry pro\u00adves to be a robust growth mar\u00adket \u2013 with ple\u00adnty of move\u00adment and poten\u00adti\u00adal to be leveraged.\u201d<\/p>\n<\/div><\/div><\/div>

\"oliver_gorges_web\"<\/span><\/div><\/div><\/div>

Oliver Gorges, Director Sales & Marketing at ITscope.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

Topics in the ITscope Market Barometer Q4\/2024<\/h2><\/div>

Highflyer: IT Innovations That Move the Market<\/a>
\nNotebooks: Milestones of Progress<\/a>
\nProcessors: New Trends in the Race for Performance<\/a>
\nSoftware Applications: Office 2024 Sets New Standards<\/a>
\nMobile Phones: Variety Meets Brand Strength<\/a>
\nTablets: Growth and New Leaders<\/a>
\nPC Systems: Flexibility as a Key Factor<\/a>
\nMultifunction Printers and TFTs: Decline in Both Categories<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/div>

Highflyer: IT Innovations That Move the Market<\/h3><\/div>

Which IT inno\u00adva\u00adtions stood out the most last quar\u00adter? Our Highflyers pro\u00advi\u00adde the ans\u00adwer: based on ITscope plat\u00adform click sta\u00adtis\u00adtics, we high\u00adlight the most sought-after new pro\u00adducts. In each cate\u00adgo\u00adry, the most-clicked new pro\u00adduct is award\u00aded, pro\u00advi\u00added it was lis\u00adted within the last six months. The Top 10 offer a com\u00adpact over\u00adview of cur\u00adrent trends and demand in the ICT sector.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

Apple iPhone 16 Pro Max \u2013 Category: Mobile Phones<\/h4><\/div>

The Apple iPhone 16 Pro Max<\/a> is the most popu\u00adlar new pro\u00adduct on ITscope with 2,785 clicks. It impres\u00adses with a 6.9\u2011inch OLED dis\u00adplay (120 Hz) and an impro\u00adved tri\u00adple came\u00adra. Computerbase<\/a> par\u00adti\u00adcu\u00adlar\u00adly prai\u00adses the opti\u00admi\u00adzed bat\u00adtery life, making it the \u201cbet\u00adter iPhone 15 Pro Max.\u201d<\/p>\n<\/div><\/div><\/div>

\"10_Apple<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

2nd Place: Apple 10.9-inch iPad WiFi \u2013 Category: Tablet PCs<\/h4><\/div>

With 2,692 clicks, the Apple 10.9\u2011inch iPad WiFi<\/a> is the most sought-after new release in the Tablet PCs cate\u00adgo\u00adry \u2013 it is the same model alre\u00ada\u00addy released in 2022, fea\u00adturing iden\u00adti\u00adcal spe\u00adci\u00adfi\u00adca\u00adti\u00adons and ports. The iPad com\u00adbi\u00adnes a 10.9\u2011inch Retina dis\u00adplay with relia\u00adble per\u00adfor\u00admance. The A14 pro\u00adces\u00adsor may not match the M chips but offers con\u00adsis\u00adtent performance.<\/p>\n<\/div><\/div><\/div>

\"01_Apple<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

3rd Place: Microsoft Office Home and Business 2024 \u2013 Category: Applications<\/h4><\/div>

The new Microsoft Office Home and Business 2024<\/a> has gene\u00adra\u00adted signi\u00adfi\u00adcant inte\u00adrest on ITscope. The non-subscription box ver\u00adsi\u00adon is par\u00adti\u00adcu\u00adlar\u00adly popu\u00adlar. The new Office packa\u00adge includes AI inte\u00adgra\u00adti\u00adon with Copilot and real-time col\u00adla\u00adbo\u00adra\u00adti\u00adon fea\u00adtures. Read more about the new Office packa\u00adges in the Software Applications category.<\/a><\/p>\n<\/div><\/div><\/div>

\"03_Microsoft-Office-Home-and-Business-2024\"<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

4th Place: Microsoft Windows Server 2025 Standard \u2013 Category: Operating Systems<\/h4><\/div>

With 2,049 clicks, Microsoft Windows Server 2025 Standard<\/a> secu\u00adres 4th<\/sup> place among Highflyers. New fea\u00adtures of the ope\u00adra\u00adting sys\u00adtem include hot\u00adpatching, which enables updates during run\u00adtime, and an inte\u00adgra\u00adted OpenSSH ser\u00adver. According to a report by Heise<\/a>, the ser\u00adver offers impro\u00adve\u00adments in SMB shares, Hyper\u2011V, and secu\u00adri\u00adty fea\u00adtures in Active Directory.<\/p>\n<\/div><\/div><\/div>

\"04_Windows-Server-2025-Standard\"<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

5th Place: Ubiquiti UniFi Cloud Key G2+ \u2013 Category: Network Devices<\/h4><\/div>

The Ubiquiti UniFi Cloud Key G2+<\/a> is the most in-demand new net\u00adwork device. As a cen\u00adtral con\u00adtrol unit, the Cloud Key enables manage\u00adment of UniFi net\u00adworks and UniFi Protect came\u00adras. Its inte\u00adgra\u00adted 1 TB hard dri\u00adve allows local sto\u00adrage of sur\u00adveil\u00adlan\u00adce foo\u00adta\u00adge, making it par\u00adti\u00adcu\u00adlar\u00adly appe\u00adal\u00ading for busi\u00adnesses and pri\u00adva\u00adte users with high secu\u00adri\u00adty requirements.<\/p>\n<\/div><\/div><\/div>

\"09_Ubiquiti<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

6th Place: AMD Ryzen 7 9800X3D \u2013 Category: CPUs<\/h4><\/div>

With 1,779 clicks, the AMD Ryzen 7 9800X3D<\/a> stands out in the CPUs cate\u00adgo\u00adry. Known as the \u201cnew gam\u00ading king\u201d or the \u201cper\u00adfor\u00admance mons\u00adter\u201d (Allround-PC<\/a>), it was unavailable in December, lea\u00adding to increased pre-order pri\u00adces at retail\u00aders like Mindfactory (PC Games Hardware<\/a>).<\/p>\n<\/div><\/div><\/div>

\"06_AMD<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

7th Place: Apple AirPods 4 \u2013 Category: Speakers, Headsets, Microphones<\/h4><\/div>

The Apple AirPods 4, fea\u00adturing Active Noise Cancellation, gar\u00adne\u00adred 1,072 clicks and are among the most sought-after new pro\u00adducts in the cate\u00adgo\u00adry. Despite sound qua\u00adli\u00adty impro\u00adve\u00adments, a Chip review<\/a> noted that the acti\u00adve noi\u00adse can\u00adcel\u00adla\u00adti\u00adon and bat\u00adtery life fall short of expectations.<\/p>\n<\/div><\/div><\/div>

\"07_Apple<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

8th Place: Apple MacBook Pro \u2013 Category: Notebooks<\/h4><\/div>

The Apple MacBook Pro is the most popu\u00adlar new note\u00adbook in Q4. It fea\u00adtures the new M4 pro\u00adces\u00adsor, enab\u00adling noti\u00adceable per\u00adfor\u00admance gains. According to a Notebookcheck review, the device impres\u00adses with high ener\u00adgy effi\u00adci\u00aden\u00adcy and sup\u00adports up to two exter\u00adnal moni\u00adtors via its three Thunderbolt 4 ports.<\/p>\n<\/div><\/div><\/div>

\"08_Apple<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

9th Place: Apple Mac mini \u2013 Category: PC Systems<\/h4><\/div>

With 926 clicks, the Apple Mac mini<\/a> is the most sought-after new pro\u00adduct in the PC Systems cate\u00adgo\u00adry. The com\u00adpact model, fea\u00adturing the new M4 pro\u00adces\u00adsor, deli\u00advers solid per\u00adfor\u00admance for ever\u00ady\u00adday tasks, even in its base ver\u00adsi\u00adon with 16 GB RAM. However, accor\u00adding to a Notebookcheck review<\/a>, the 256 GB SSD is rather limi\u00adt\u00aded, and upgrade pri\u00adces for addi\u00adtio\u00adnal sto\u00adrage are dis\u00adpro\u00adpor\u00adtio\u00adna\u00adte\u00adly high.<\/p>\n<\/div><\/div><\/div>

\"09<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

10th Place: Apple Watch Series 10 (GPS) \u2013 Category: Wearables<\/h4><\/div>

The Apple Watch Series 10<\/a> offers no major design chan\u00adges but stands out with impro\u00adved soft\u00adware and enhan\u00adced health fea\u00adtures, accor\u00adding to a Chip review<\/a>.<\/p>\n<\/div><\/div><\/div>

\"10_Apple-Watch-Series-10\"<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

See the most active 15 new releases on ITscope - our Highflyers:<\/h4><\/div>\n
\n

<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Pos.<\/th>\nManufacturer and Product description<\/th>\nCategory<\/th>\nListed sin\u00adce<\/th>\nClicks<\/th>\n<\/tr>\n<\/thead>\n
#1<\/td>\nApple iPhone 16 Pro Max, 256GB, W\u00fcstentitan<\/a><\/td>\nMobile Phones<\/td>\n2024-09-10<\/td>\n2785<\/td>\n<\/tr>\n
#2<\/td>\nApple iPad WIFI, 64GB, Silber, MCM74NF\/A<\/a><\/td>\nTablet PCs<\/td>\n2024-10-16<\/td>\n2692<\/td>\n<\/tr>\n
#3<\/td>\nMicrosoft Office Home and Business 2024<\/a><\/td>\nApplications<\/td>\n2024-08-22<\/td>\n2459<\/td>\n<\/tr>\n
#4<\/td>\nMicrosoft Windows Server 2025 Standard, Lizenz<\/a><\/td>\nOperating Systems<\/td>\n2024-10-10<\/td>\n2049<\/td>\n<\/tr>\n
#5<\/td>\nUbiquiti UniFi Cloud Key G2+, UCK-G2-SSD<\/a><\/td>\nNetwork Devices<\/td>\n2024-08-22<\/td>\n1823<\/td>\n<\/tr>\n
#6<\/td>\nAMD Ryzen 7 9800X3D, 8\u2011Core, SMT<\/a><\/td>\nCPUs<\/td>\n2024-10-25<\/td>\n1779<\/td>\n<\/tr>\n
#7<\/td>\nApple AirPods 4 with Active Noise Cancellation<\/a><\/td>\nSpeakers, Headsets, Microphones<\/td>\n2024-09-10<\/td>\n1072<\/td>\n<\/tr>\n
#8<\/td>\nApple MacBook Pro, 14.2\u2033, M4, 16GB, 512GB<\/a><\/td>\nNotebooks<\/td>\n2024-10-31<\/td>\n984<\/td>\n<\/tr>\n
#9<\/td>\nApple Mac mini, M4, 16GB, 256GB, MU9D3D\/A<\/a><\/td>\nPC Systems<\/td>\n2024-10-30<\/td>\n926<\/td>\n<\/tr>\n
#10<\/td>\nApple Watch Series 10 (GPS), 46mm, Schwarz<\/a><\/td>\nWearables<\/td>\n2024-09-10<\/td>\n651<\/td>\n<\/tr>\n
#11<\/td>\nIiyama ProLite XUB2493HS-B6, 24\u2033, FHD, 100Hz<\/a><\/td>\nTFTs<\/td>\n2024-07-01<\/td>\n594<\/td>\n<\/tr>\n
#12<\/td>\nKyocera ECOSYS MA4000x, 110C143NL0<\/a><\/td>\nMultifunction Printers<\/td>\n2024-08-21<\/td>\n503<\/td>\n<\/tr>\n
#13<\/td>\nApple Magic Keyboard with Touch ID<\/a><\/td>\nInput Devices<\/td>\n2024-10-29<\/td>\n490<\/td>\n<\/tr>\n
#14<\/td>\nSony PS5 PRO Digital, 2TB, 1000046526<\/a><\/td>\nGaming Consoles<\/td>\n2024-10-01<\/td>\n449<\/td>\n<\/tr>\n
#15<\/td>\nSamsung 990 EVO Plus, 1TB, PCIe5.0x2<\/a><\/td>\nSSDs<\/td>\n2024-09-26<\/td>\n404<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

ITscope users can use the link in the table to go direct\u00adly to the pro\u00adduct page in ITscope.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div>

<\/div>

Notebooks: Milestones of Progress<\/h2><\/div>

Interest in note\u00adbooks was hig\u00adher in Q4 2024, and the cate\u00adgo\u00adry per\u00adfor\u00admed excep\u00adtio\u00adnal\u00adly well com\u00adpared to pre\u00advious years. Premium models and energy-efficient devices for ever\u00ady\u00adday office use were par\u00adti\u00adcu\u00adlar\u00adly successful.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/span>
2024 war das Interesse an Notebooks auf der ITscope-Plattform deutlich h\u00f6her als in den Vorjahren.<\/h6><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

Lenovo ThinkPad E16 Gen 2 \u2013 A Long-Time Favorite in the Fast Lane<\/h3><\/div>

The Lenovo ThinkPad E16 Gen 2<\/a> remains the most popu\u00adlar note\u00adbook on the ITscope plat\u00adform with 15,976 clicks. The model saw a signi\u00adfi\u00adcant sur\u00adge in atten\u00adti\u00adon in the fall. Its pro\u00adven fea\u00adtures and Intel Core Ultra 5 pro\u00adces\u00adsor make it a ver\u00adsa\u00adti\u00adle solu\u00adti\u00adon for pro\u00adfes\u00adsio\u00adnal tasks.<\/p>\n<\/div><\/div><\/div>

\"Lenovo<\/span><\/div><\/div><\/div><\/div>
\"Lenovo<\/span>
Demand for the Lenovo ThinkPad E16 Gen 2 surged dramatically in the fall of 2024.<\/h6><\/div><\/div><\/div><\/div><\/div>

Apple and Lenovo: Setting Standards in the Premium Class<\/h4><\/div>

The Apple MacBook Air M3 impres\u00adses with an OLED dis\u00adplay and effi\u00adci\u00adent M3 chip, secu\u00adring 4th<\/sup> place in the note\u00adbook ran\u00adkings for Q4. The model gai\u00adned par\u00adti\u00adcu\u00adlar popu\u00adla\u00adri\u00adty during Black Friday week when it was offe\u00adred appro\u00adxi\u00adm\u00adate\u00adly \u20ac100 che\u00ada\u00adper (avera\u00adge who\u00adle\u00adsa\u00adle pri\u00adce \u20ac1,092 ins\u00adtead of \u20ac1,196 as of January 7, 2025).<\/p>\n

For crea\u00adti\u00adve pro\u00adfes\u00adsio\u00adnals and users with high per\u00adfor\u00admance demands, Lenovo offers a strong alter\u00adna\u00adti\u00adve with the ThinkBook 16p G5 IRX: its Intel Core i9-14900HX, NVIDIA RTX 4060, and 3.2K dis\u00adplay with 165 Hz make it ide\u00adal for deman\u00adding appli\u00adca\u00adti\u00adons. Notebookcheck par\u00adti\u00adcu\u00adlar\u00adly prai\u00adses the gra\u00adphics per\u00adfor\u00admance and high-quality display.<\/p>\n<\/div><\/div><\/div>

Mid-Range Notebooks for Office Use<\/h4><\/div>

For clas\u00adsic office appli\u00adca\u00adti\u00adons and dai\u00adly work requi\u00adre\u00adments, models like the HP ProBook 460 G11 and Lenovo ThinkPad E16 Gen 2 excel. The ProBook 460 G11, with its energy-efficient Intel Core Ultra 5 pro\u00adces\u00adsor, offers relia\u00adble per\u00adfor\u00admance at an avera\u00adge who\u00adle\u00adsa\u00adle pri\u00adce of \u20ac750. Both models are well-suited for basic office tasks wit\u00adhout focu\u00adsing on high-end performance.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/div>

Processors: New Trends in the Race for Performance<\/h2><\/div>

The CPU mar\u00adket remain\u00aded dyna\u00admic in Q4 2024. Intel is under pres\u00adsu\u00adre as it con\u00adti\u00adnues to lose mar\u00adket share, while AMD has main\u00adtai\u00adned a lea\u00adding posi\u00adti\u00adon with strong per\u00adfor\u00admance in the gam\u00ading and work\u00adsta\u00adtion seg\u00adments. These trends are reflec\u00adted on ITscope: AMD\u2019s Ryzen pro\u00adces\u00adsors are par\u00adti\u00adcu\u00adlar\u00adly popu\u00adlar, with the X3D models top\u00adping the ran\u00adkings for their excel\u00adlent per\u00adfor\u00admance in both gam\u00ading and pro\u00adfes\u00adsio\u00adnal applications.<\/p>\n<\/div>

<\/span>
In the last quarter of 2024, CPUs gained momentum \u2013 thanks to AMD.<\/h6><\/div><\/div><\/div><\/div><\/div>

AMD Ryzen 7 7800X3D Tops the Rankings<\/h4><\/div>

With 2,366 clicks, the AMD Ryzen 7 7800X3D remains the most popu\u00adlar model on ITscope. Thanks to its 3D V\u2011Cache and out\u00adstan\u00adding per\u00adfor\u00admance, it has beco\u00adme a favo\u00adri\u00adte for gam\u00ading sin\u00adce its launch. Its avera\u00adge who\u00adle\u00adsa\u00adle pri\u00adce is \u20ac528.<\/p>\n<\/div><\/div><\/div>

AMD Ryzen 7 9800X3D \u2013 Highly Sought-After, but Scarce<\/h4><\/div>

The AMD Ryzen 7 9800X3D, laun\u00adched in October 2024, imme\u00addia\u00adte\u00adly secu\u00adred 2nd<\/sup> place. According to a test by Allround-PC<\/a>, it out\u00adper\u00adforms its pre\u00adde\u00adces\u00adsors in gam\u00ading and is con\u00adside\u00adred the new \u201cgam\u00ading king.\u201d However, the model was sold out ever\u00ady\u00adwhe\u00adre until late December. AMD announ\u00adced plans to impro\u00adve avai\u00adla\u00adbi\u00adli\u00adty, and by January, the CPU was once again available from mul\u00adti\u00adple dis\u00adtri\u00adbu\u00adtors on ITscope.<\/p>\n<\/div><\/div><\/div>

\"2024<\/span>
In 2024, the AMD Ryzen 7 7800X3D was almost impossible to find. Since January 2025, stock has been replenished. <\/h6><\/div><\/div><\/div><\/div><\/div>

Ryzen 9 9950X \u2013 Not the First Choice for Gamers<\/h4><\/div>

The Ryzen 9 9950X ranks 9th<\/sup> among CPUs. With 16 cores and 32 threads, it excels in appli\u00adca\u00adti\u00adons with strong per\u00adfor\u00admance and high effi\u00adci\u00aden\u00adcy. However, accor\u00adding to a Gamestar<\/a> test, it lags behind AMD\u2019s own X3D models in gaming.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/div>

Software Applications: Office 2024 Sets New Standards<\/h2><\/div>

The intro\u00adduc\u00adtion of new Microsoft Office packa\u00adges signi\u00adfi\u00adcant\u00adly increased clicks in the Software Applications cate\u00adgo\u00adry during Q4. The non-subscription Office 2024 packa\u00adges lead the ran\u00adkings. At the top is the Home and Business 2024 box ver\u00adsi\u00adon, fol\u00adlo\u00adwed by the license-only edi\u00adti\u00adon and the more afforda\u00adble Home and Student ver\u00adsi\u00adon. The new Office packa\u00adges offer modern fea\u00adtures like the \u201cCopilot\u201d AI and col\u00adla\u00adbo\u00adra\u00adti\u00adon tools, which are par\u00adti\u00adcu\u00adlar\u00adly app\u00adre\u00adcia\u00adted in the busi\u00adness sec\u00adtor, though with limi\u00adta\u00adti\u00adons com\u00adpared to the subscription-based Microsoft 365 version.<\/p>\n<\/div>

Datev Compatibility as a Stumbling Block<\/h5><\/div>

The intro\u00adduc\u00adtion of the new Microsoft Outlook may pose chal\u00adlenges for com\u00adpa\u00adnies rely\u00ading on Datev pro\u00adgrams. The pro\u00advi\u00adder of soft\u00adware for tax advi\u00adsors and accoun\u00adtants sta\u00adtes on its web\u00adsite<\/a> that the new \u201cOutlook new\u201d does not sup\u00adport the COM inter\u00adface. This inter\u00adface is neces\u00adsa\u00adry for inte\u00adgra\u00adting various Datev func\u00adtions such as email archi\u00adving in Kanzlei-Rechnungswesen or Datev DMS. \u201cThe use of \u2018Outlook new\u2019 in con\u00adnec\u00adtion with Datev pro\u00adgrams is not sup\u00adport\u00aded,\u201d says Datev. To address this issue, Office 2024 users can use the clas\u00adsic Outlook.<\/p>\n<\/div><\/div><\/div>

\"03_Microsoft-Office-Home-and-Business-2024\"<\/span><\/div><\/div><\/div><\/div>
Proven Classics Remain Popular<\/h5><\/div>

Despite the new Office ver\u00adsi\u00adons, older Microsoft Office pro\u00adducts con\u00adti\u00adnue to fea\u00adture pro\u00admin\u00adent\u00adly in ITscope\u2019s top list. The Home and Business 2021 licen\u00adses rank 4th<\/sup> and 5th<\/sup>, while the Home and Student ver\u00adsi\u00adon is in 6th<\/sup> place. The sus\u00adtained demand shows that many com\u00adpa\u00adnies rely on tried-and-tested soft\u00adware. Depending on the dis\u00adtri\u00adbu\u00adtor, the 2021 licen\u00adses are slight\u00adly che\u00ada\u00adper than the 2024 ver\u00adsi\u00adons \u2013 as of January 9, 2025, the who\u00adle\u00adsa\u00adle pri\u00adce dif\u00adfe\u00adrence is around \u20ac15.<\/p>\n<\/div>

Supplementary Software Solutions for Businesses<\/h5><\/div>

In addi\u00adti\u00adon to the Office packa\u00adges, spe\u00adcia\u00adli\u00adzed appli\u00adca\u00adti\u00adons are gai\u00adning importance in the B2B sec\u00adtor. On ITscope, solu\u00adti\u00adons like Veeam Backup Essentials, used for data back\u00adup, and Lexware finan\u00adcial office 2024, which com\u00adbi\u00adnes accoun\u00adting, pay\u00adroll, and inven\u00adto\u00adry manage\u00adment, are beco\u00adming incre\u00adasing\u00adly popu\u00adlar. These solu\u00adti\u00adons are par\u00adti\u00adcu\u00adlar\u00adly favor\u00aded by small to medium-sized busi\u00adnesses. Virtualization solu\u00adti\u00adons such as VMware VCF-VSP-STD\u20118 are also attrac\u00adting gro\u00adwing interest.<\/p>\n<\/div><\/div><\/div>

<\/div>

Mobile Phones: Variety Meets Brand Strength<\/h2><\/div>

In 2024, Apple and Samsung equal\u00adly shaped the smart\u00adphone mar\u00adket in the B2B seg\u00adment. Apple\u2019s new iPhones con\u00adsis\u00adt\u00adent\u00adly domi\u00adna\u00adted the ran\u00adkings of the most-clicked pro\u00adducts on ITscope \u2013 par\u00adti\u00adcu\u00adlar\u00adly in the Top 15 and Top 100, which we regu\u00adlar\u00adly ana\u00adly\u00adze in the Market Barometer.<\/p>\n

However, a more nuan\u00adced pic\u00adtu\u00adre emer\u00adges in a year-on-year com\u00adpa\u00adri\u00adson: While Apple led ITscope\u2019s click sta\u00adtis\u00adtics in 2024, Samsung, with its broa\u00adder pro\u00adduct ran\u00adge (342 models in Q4 com\u00adpared to Apple\u2019s 267), achie\u00adved more clicks over\u00adall. Over the enti\u00adre year, Samsung cap\u00adtu\u00adred 44% of total clicks, while Apple stood at 37%.<\/p>\n<\/div>

Strong Final Quarter for Apple<\/h5><\/div>

In Q4, howe\u00adver, Apple clai\u00admed the top posi\u00adti\u00adon. Notably, Apple models are gene\u00adral\u00adly signi\u00adfi\u00adcant\u00adly more expen\u00adsi\u00adve than tho\u00adse from Samsung \u2013 a tes\u00adta\u00adment to the con\u00adtin\u00adued suc\u00adcess of pre\u00admi\u00adum pro\u00adducts in the B2B sec\u00adtor. Apple also bene\u00adfi\u00adted from the tra\u00addi\u00adtio\u00adnal\u00adly increased clicks befo\u00adre Christmas, as many com\u00adpa\u00adnies allo\u00adca\u00adte remai\u00adning end-of-year budgets.<\/p>\n<\/div>

<\/span>
Apple and Samsung dominate the mobile phone category: Other manufacturers like Google or Xiaomi play only a minor role. <\/h6><\/div><\/div><\/div>
iPhone 15 Takes the Lead<\/h5><\/div>

With 3,732 clicks in Q4, the iPhone 15 (avera\u00adge who\u00adle\u00adsa\u00adle pri\u00adce: \u20ac668) was not only the most popu\u00adlar smart\u00adphone of Q4 but also the most-clicked mobi\u00adle pho\u00adne on ITscope in 2024. Its A17 Pro chip and robust build make it a popu\u00adlar choice in pro\u00adfes\u00adsio\u00adnal settings.<\/p>\n

The iPhone 16 Pro Max impres\u00adsed ComputerBase<\/a> with impro\u00adved bat\u00adtery life and inno\u00adva\u00adti\u00adve came\u00adra con\u00adtrols. Despite a high avera\u00adge who\u00adle\u00adsa\u00adle pri\u00adce of \u20ac1,200, demand was strong. The iPhone 16 (\u20ac768) and Samsung\u2019s Galaxy S24 (\u20ac636) also per\u00adfor\u00admed well: While the iPhone stood out for its powerful pro\u00adces\u00adsor, Notebookcheck<\/a> prai\u00adsed the com\u00adpact design of the Galaxy S24 but cri\u00adti\u00adci\u00adzed the effi\u00adci\u00aden\u00adcy of its Exynos chip.<\/p>\n<\/div><\/div><\/div>

\"iPhone<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
<\/div>

Tablets: Growth and New Leaders<\/h2><\/div>

After a slight decli\u00adne in clicks in Q3 2024, the tablets cate\u00adgo\u00adry expe\u00adri\u00aden\u00adced a strong reco\u00advery in Q4. Tablets were once again in high demand, and annu\u00adal figu\u00adres show over\u00adall growth com\u00adpared to the pre\u00advious year. Q4 saw signi\u00adfi\u00adcant shifts in the ran\u00adkings: the Microsoft Surface Pro 10 secu\u00adred the top posi\u00adti\u00adon for the first time with 4,541 clicks, dis\u00adpla\u00adcing the pre\u00advious\u00adly lea\u00adding Apple models.<\/p>\n<\/div>

<\/span>
Tablets are becoming increasingly popular in the B2B environment year by year.<\/h6><\/div><\/div><\/div><\/div><\/div><\/div>

Microsoft and Apple in Competition<\/h4><\/div>

The Microsoft Surface Pro 10 impres\u00adsed WinFuture<\/a> with its bril\u00adli\u00adant dis\u00adplay and strong per\u00adfor\u00admance. With an avera\u00adge who\u00adle\u00adsa\u00adle pri\u00adce (WSP) of \u20ac1,416, it is the most expen\u00adsi\u00adve tablet in the ran\u00adkings. However, Apple remains a strong com\u00adpe\u00adti\u00adtor: the 10th<\/sup>-generation iPad models rank 3rd<\/sup> and 4th<\/sup> and, when com\u00adbi\u00adned, would have been the most-clicked tablets of the quar\u00adter. Essentially the same pro\u00adduct with iden\u00adti\u00adcal spe\u00adci\u00adfi\u00adca\u00adti\u00adons, they dif\u00adfer only in artic\u00adle num\u00adbers and pos\u00adsi\u00adbly minor inter\u00adnal chan\u00adges. The 2022 model runs on iOS 16, while the 2024 ver\u00adsi\u00adon fea\u00adtures iOS 18. The new model is also slight\u00adly che\u00ada\u00adper, with an WSP of appro\u00adxi\u00adm\u00adate\u00adly \u20ac322 com\u00adpared to \u20ac337 for the older version.<\/p>\n<\/div><\/div><\/div>

\"<\/span><\/div><\/div><\/div><\/div>

Specialized Tablets for the Business Sector<\/h4><\/div>

Samsung and Microsoft also offer spe\u00adcia\u00adli\u00adzed tablets: the robust Galaxy Tab Active5, ide\u00adal for fieldwork, ranks 6th<\/sup> with 1,774 clicks and an avera\u00adge WSP of \u20ac396. The Surface Pro 10 for Business fol\u00adlows in 11th<\/sup> place with 1,281 clicks and an WSP of \u20ac1,228, tar\u00adge\u00adting pro\u00adfes\u00adsio\u00adnal users with its high-performance hardware.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/div>

PC-Komplettsysteme: Flexibilit\u00e4t als Schl\u00fcsselfaktor<\/h2><\/div>

Manufacturers like Dell and HP have repor\u00adted\u00adly faced sales chal\u00adlenges in the PC mar\u00adket, as reflec\u00adted in their stock pri\u00adces, accor\u00adding to media reports<\/a>. On ITscope, howe\u00adver, demand for PC sys\u00adtems remains sta\u00adble and has even increased com\u00adpared to the pre\u00advious quar\u00adter and year \u2013 an indi\u00adca\u00adti\u00adon of con\u00adtin\u00adued invest\u00adment rea\u00addi\u00adness in the German B2B sec\u00adtor. Compact and easi\u00adly upgradeable devices are par\u00adti\u00adcu\u00adlar\u00adly in demand to meet the gro\u00adwing needs of modern work environments.<\/p>\n<\/div>

<\/span>
Demand for PC systems increased significantly in Q4 2024 \u2013 a positive trend compared to the previous year<\/h6><\/div><\/div><\/div><\/div><\/div><\/div>

HP Pro 400 G9 and Lenovo ThinkCentre M70q Lead the Rankings<\/h4><\/div>

The HP Pro 400 G9 leads the cate\u00adgo\u00adry with 5,821 clicks.
In second place is the Lenovo ThinkCentre M70q Gen 4, which has been unavailable sin\u00adce October. Its suc\u00adces\u00adsor, the M70q Gen 5, ranks 5th<\/sup> and fea\u00adtures an Intel Core i5-14500T and impro\u00adved ener\u00adgy effi\u00adci\u00aden\u00adcy at a who\u00adle\u00adsa\u00adle pri\u00adce (WSP) of \u20ac634.<\/p>\n<\/div><\/div><\/div>

\"PC-Komplettsysteme\"<\/span><\/div><\/div><\/div><\/div>

Mid- and Tower Systems Still in Demand<\/h4><\/div>

Mid- and tower models like the Lenovo M70s (7th<\/sup> place, 1,688 clicks) and the Lenovo M70t Gen 5 (10th<\/sup> place, 885 clicks) stand out for their fle\u00adxi\u00adbi\u00adli\u00adty and expan\u00adda\u00adbili\u00adty. PCMag<\/a> prai\u00adsed the Lenovo M70s for its quiet ope\u00adra\u00adti\u00adon and ease of cus\u00adto\u00admiza\u00adti\u00adon and upgrades. With WSPs of \u20ac585 and \u20ac618, the\u00adse devices offer powerful opti\u00adons for a wide ran\u00adge of office requirements.<\/p>\n<\/div>

Mac mini as a Compact Contender<\/h4><\/div>

Taking a dif\u00adfe\u00adrent approach, the Apple Mac mini M4 ranks 9th<\/sup> with 926 clicks. The mini PC impres\u00adses with the high single-core per\u00adfor\u00admance of its M4 SoC. However, Notebookcheck<\/a> cri\u00adti\u00adci\u00adzed the lack of upgrade opti\u00adons and high pri\u00adces for sto\u00adrage expan\u00adsi\u00adons. Its 256 GB SSD capa\u00adci\u00adty is no lon\u00adger up to date, and the cost for upgrading to 512 GB is too high.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/div>

Multifunction Printers and TFTs: Decline in Both Categories<\/h2><\/div>

The mul\u00adti\u00adfunc\u00adtion prin\u00adter and TFT cate\u00adgo\u00adries remain important are\u00adas for sys\u00adtem hou\u00adses and IT ser\u00advice pro\u00advi\u00adders, espe\u00adci\u00adal\u00adly for cus\u00adto\u00admer con\u00adsul\u00adta\u00adti\u00adons. However, Q4 saw no signi\u00adfi\u00adcant pro\u00adduct inno\u00adva\u00adtions, and clicks con\u00adtin\u00adued to decli\u00adne \u2013 with a more pro\u00adno\u00adun\u00adced year-on-year decrease for prin\u00adters than for TFTs. Consequently, the ana\u00adly\u00adsis in this Market Barometer is shorter. Nevertheless, the figu\u00adres have been eva\u00adlua\u00adted as usu\u00adal and are available in tabu\u00adlar form in the<\/p>\n<\/div>

<\/span><\/div><\/div><\/div>
<\/span><\/div><\/div><\/div><\/div>
Interest in multifunction printers and TFT monitors on ITscope is steadily declining.<\/h6><\/div>

Average Wholesale Prices (WSP) as of 01\/07\/2025.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

Pressekontakt<\/h4><\/div>

Sylvia Schreiber<\/span>
\nDurlacher Allee 73<\/span>
\n76131 Karlsruhe<\/span><\/p>\n

Telefon: +49 721 62 73 76 \u2013 29<\/a><\/span>
\nsylvia.schreiber@itscope.com<\/span>
\nwww\u200b.itscope\u200b.com<\/a><\/span><\/p>\n<\/div>

\u00dcber das ITscope Marktbarometer<\/h4><\/div>

Das ITscope Marktbarometer lie\u00adfert quar\u00adtals\u00adwei\u00adse Einblicke in aktu\u00adel\u00adle Entwicklungen im ITK-Channel. Die Auswertung zeigt, wel\u00adche Produkte beson\u00adders stark nach\u00adge\u00adfragt sind und wie sich Preise in zen\u00adtra\u00adlen Produktkategorien entwickeln.<\/p>\n

Grundlage sind die Klickdaten der ITscope-Nutzer sowie Marktdaten, die \u00fcber ITscope erfasst wer\u00adden. So ent\u00adsteht ein pra\u00adxis\u00adna\u00adhes Bild davon, was die IT-Branche aktu\u00adell bewegt \u2013 von Nachfrageverschiebungen bis hin zu Preisentwicklungen. ITscope z\u00e4hlt zu den f\u00fch\u00adren\u00adden Plattformen f\u00fcr IT-Beschaffung und \u2011Vertrieb im B2B-Umfeld.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"

The German ICT mar\u00adket con\u00adti\u00adnues to grow despi\u00adte eco\u00adno\u00admic uncer\u00adtain\u00adties: According to the digi\u00adtal asso\u00adcia\u00adti\u00adon Bitkom, reve\u00adnues are expec\u00adted to increase by 4.6% in 2025, rea\u00adching \u20ac232.8 bil\u00adli\u00adon. ITscope also reflects a sta\u00adble chan\u00adnel with con\u00adsis\u00adt\u00adent\u00adly high demand in the cate\u00adgo\u00adries of note\u00adbooks, pro\u00adces\u00adsors, and soft\u00adware applications.<\/p>\n","protected":false},"author":22,"featured_media":239551,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[192,191,193],"tags":[],"class_list":["post-239550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-analyses","category-platform","category-press-releases"],"yoast_head":"\nITscope market barometer Q4\/2024 - ITscope<\/title>\n<meta name=\"description\" content=\"ITscope's Q4\/2024 Market Barometer reveals rising interest in notebooks, processors, and software, while printers and TFTs decline.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ITscope market barometer Q4\/2024 - 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