{"id":236968,"date":"2025-02-11T14:22:21","date_gmt":"2025-02-11T14:22:21","guid":{"rendered":"https:\/\/www.itscope.com\/?p=236968"},"modified":"2025-07-18T11:12:09","modified_gmt":"2025-07-18T09:12:09","slug":"rethinking-it-sales-systemhaus-ruge","status":"publish","type":"post","link":"https:\/\/www.itscope.com\/en\/rethinking-it-sales-systemhaus-ruge\/","title":{"rendered":"Personal, fast, reliable \u2013 and digital: Rethinking IT sales with Systemhaus Ruge"},"content":{"rendered":"

How did Systemhaus Ruge mana\u00adge to save time while still pro\u00advi\u00adding its cus\u00adto\u00admers with excep\u00adtio\u00adnal ser\u00advice in line with the mot\u00adto \u201cper\u00adso\u00adnal, fast, and relia\u00adble<\/strong>\u201d? The solu\u00adti\u00adon was a smart stra\u00adte\u00adgic decis\u00adi\u00adon that fun\u00adda\u00admen\u00adtal\u00adly trans\u00adfor\u00admed the com\u00adpany\u2019s busi\u00adness model\u2014an approach that could also inspi\u00adre other sys\u00adtem houses.<\/p>\n

As the foun\u00adder and mana\u00adging direc\u00adtor of Systemhaus Ruge GmbH & Co. KG, Kai Ruge can reflect on the very posi\u00adti\u00adve growth of his com\u00adpa\u00adny. Contrary to what the com\u00adpa\u00adny name might sug\u00adgest, he views his busi\u00adness not as a tra\u00addi\u00adtio\u00adnal sys\u00adtem house but as a relia\u00adble IT part\u00adner<\/strong>. True to his mot\u00adto \u201cpre\u00adfer\u00ada\u00adb\u00adly indi\u00advi\u00addu\u00adal and per\u00adso\u00adnal,\u201d he sup\u00adports both lar\u00adge and small cli\u00adents from various indus\u00adtries with all their chal\u00adlenges. \u201cThe per\u00adso\u00adnal inter\u00adac\u00adtion in working with our cli\u00adents is the most important thing to us. At the same time, we work par\u00adti\u00adcu\u00adlar\u00adly quick\u00adly and com\u00adbi\u00adne ever\u00ady\u00adthing with abso\u00adlu\u00adte reliability\u2014a com\u00adbi\u00adna\u00adti\u00adon that our cli\u00adents great\u00adly appreciate.\u201d<\/p>\n

A spectrum of features: Not your typical shop<\/span><\/h3>\n

As an ear\u00adly adop\u00adter of ITscope, the foun\u00adder pre\u00adfers the term B2B Portal when refer\u00adring to the ITscope Shop solu\u00adti\u00adon: \u201cFor us, cal\u00adling it a shop is too limi\u00adting becau\u00adse the solu\u00adti\u00adon offers far more fea\u00adtures than a typi\u00adcal shop<\/strong>, as seen in the B2C sec\u00adtor.\u201d Ruge was also among the pilot cus\u00adto\u00admers for the B2B Shop: \u201cInitially, a shop was not an opti\u00adon for our exten\u00adsi\u00adve ran\u00adge of IT pro\u00adducts. However, as cus\u00adto\u00admer requests for such a solu\u00adti\u00adon increased, we part\u00adne\u00adred with ITscope to make the tran\u00adsi\u00adti\u00adon to a shop.\u201d<\/p>\n

Time savings as a key advantage<\/span><\/h3>\n

\u201cOur cus\u00adto\u00admers can easi\u00adly find the pro\u00adducts they need in their per\u00adso\u00adnal B2B por\u00adtal wit\u00adhout having to wait for quo\u00adtes. This resul\u00adted in signi\u00adfi\u00adcant time savings<\/strong> for us during the quo\u00adting pha\u00adse and allo\u00adwed us to focus on lar\u00adger pro\u00adjects and the fur\u00adther deve\u00adlo\u00adp\u00adment of our busi\u00adness,\u201d says Ruge. However, the tran\u00adsi\u00adti\u00adon was\u00adn\u2019t enti\u00adre\u00adly seam\u00adless: a major chall\u00adenge for the sys\u00adtem house was con\u00advin\u00adcing cus\u00adto\u00admers to actual\u00adly use the pro\u00advi\u00added shop ins\u00adtead of rever\u00adting to fami\u00adli\u00adar methods. After initi\u00adal tee\u00adthing pro\u00adblems, the por\u00adtal has gai\u00adned cus\u00adto\u00admer appr\u00adoval: \u201cMost of our cli\u00adents now app\u00adre\u00adcia\u00adte the diver\u00adse pos\u00adsi\u00adbi\u00adli\u00adties the solu\u00adti\u00adon offers us,\u201d Ruge notes. \u201cOf cour\u00adse, the\u00adre are still some indi\u00advi\u00addu\u00adals who pre\u00adfer to send a clas\u00adsic email or call us, and tha\u00adt\u2019s the only way they want to do it. But thanks to the time saved through the shop, we now have more time for this ser\u00advice and are hap\u00adpy to pro\u00advi\u00adde it.\u201d<\/p>\n

First steps and future visions with ITscope<\/span><\/h3>\n

As one of the pilot cus\u00adto\u00admers of the solu\u00adti\u00adon, Kai Ruge expe\u00adri\u00aden\u00adced a struc\u00adtu\u00adred and effec\u00adti\u00adve onboar\u00adding. \u201cThere were hard\u00adly any tech\u00adni\u00adcal hurd\u00adles regar\u00adding func\u00adtion\u00ada\u00adli\u00adty, and if some\u00adthing did\u00adn\u2019t work, it was easi\u00adly resol\u00adved by the ITscope sup\u00adport staff,\u201d Kai Ruge hap\u00adpi\u00adly reports.
As the next step, Kai Ruge aims to inte\u00adgra\u00adte a por\u00adtal with a cus\u00adto\u00admer\u2019s orde\u00adring sys\u00adtem. The cloud-based shop sys\u00adtem meets all the requi\u00adre\u00adments neces\u00adsa\u00adry for a so-called PunchOut con\u00adnec\u00adtion to the indus\u00adtri\u00adal cus\u00adto\u00admers\u2019 e\u2011procurement sys\u00adtems. Connected cus\u00adto\u00admers can thus pro\u00adcess orders direct\u00adly from their own sys\u00adtem. Through the B2B shop, Ruge can then for\u00adward the order direct\u00adly to dis\u00adtri\u00adbu\u00adti\u00adon or incor\u00adpo\u00adra\u00adte it into his own ERP system.<\/p>\n

\"ITscope acts like an additional sales representative for us!\"<\/span><\/h3>\n

Through the B2B shops, the sys\u00adtem house recei\u00adves num\u00ade\u00adrous spon\u00adta\u00adneous orders that Kai Ruge has no direct invol\u00advement with, func\u00adtio\u00adning more as a plat\u00adform. \u201cSales prac\u00adti\u00adcal\u00adly take care of them\u00adsel\u00adves,\u201d Ruge sta\u00adtes, \u201cWe are only respon\u00adsi\u00adble for pro\u00adcu\u00adring and ship\u00adping the goods.\u201d This results in addi\u00adtio\u00adnal time savings: \u201cI no lon\u00adger have to hand\u00adle quo\u00adte crea\u00adti\u00adon for some\u00adthing like a sin\u00adgle key\u00adboard, allo\u00adwing me more time to focus ful\u00adly on lar\u00adger pro\u00adjects<\/strong>,\u201d the dedi\u00adca\u00adted mana\u00adging direc\u00adtor reports.<\/p>\n

\u201cIt\u2019s incre\u00addi\u00adbly easy!<\/strong> You can intui\u00adtively navi\u00adga\u00adte the sys\u00adtem right away, and even new employees don\u2019t need exten\u00adsi\u00adve trai\u00adning on the por\u00adtal,\u201d Ruge says about ITscope\u2019s e\u2011commerce solu\u00adti\u00adon. Besides its user-friendliness, he app\u00adre\u00adcia\u00adtes the abili\u00adty to show\u00adca\u00adse the exten\u00adsi\u00adve pro\u00adduct port\u00adfo\u00adlio with real-time inven\u00adto\u00adry and the self-service opti\u00adons available to cus\u00adto\u00admers through the shop. Users can ful\u00adly inform them\u00adsel\u00adves and inde\u00adpendent\u00adly search for and compa\u00adre sui\u00adta\u00adble pro\u00adducts. \u201cThe por\u00adtal func\u00adtions like an extra sales team mem\u00adber<\/strong>, signi\u00adfi\u00adcant\u00adly reli\u00ade\u00adving our col\u00adle\u00adagues in the sales team,\u201d Ruge enthu\u00adsi\u00ada\u00adsti\u00adcal\u00adly reports. \u201cThere\u2019s real\u00adly not\u00adhing the sys\u00adtem can\u2019t do\u2014if you take the time to explo\u00adre all its pos\u00adsi\u00adbi\u00adli\u00adties. It\u2019s a tru\u00adly powerful tool in ever\u00ady\u00adday work!\u201d<\/p>\n

Ready for e-commerce? ITscope gets your B2B shop up and running<\/span><\/h3>\n

With ITscope\u2019s e\u2011commerce solu\u00adti\u00adon, sys\u00adtem hou\u00adses can quick\u00adly crea\u00adte B2B online shops<\/a> with cus\u00adto\u00admi\u00adzed pro\u00adducts, pri\u00adces, and design elements\u2014without the need for com\u00adplex indi\u00advi\u00addu\u00adal deve\u00adlo\u00adp\u00adment. In just a few minu\u00adtes, the B2B shop is rea\u00addy for your end cus\u00adto\u00admers. The B2B shop solu\u00adti\u00adon for busi\u00adness cus\u00adto\u00admers is available with the ITscope Sales packages.<\/p>\n

Want to learn more about the pos\u00adsi\u00adbi\u00adli\u00adties of a B2B shop with ITscope? Simply cont\u00adact us:<\/p>\n<\/div>

Get in touch<\/span><\/a><\/div>
\"Kai<\/span>
Kai Ruge, CEO Systemhaus Ruge GmbH & Co. KG<\/h6><\/div><\/div><\/div>

Kai Ruge<\/strong>, the dri\u00adving force behind Systemhaus Ruge GmbH & Co. KG, boasts 20 years of indus\u00adtry expe\u00adri\u00adence. As the foun\u00adder and mana\u00adging direc\u00adtor, he estab\u00adlished the com\u00adpa\u00adny in 2009. His pri\u00adma\u00adry focus is on hard\u00adware pro\u00adcu\u00adre\u00adment for medium-sized and lar\u00adger enter\u00adpri\u00adses. Kai Ruge per\u00adcei\u00adves the com\u00adpa\u00adny not as a tra\u00addi\u00adtio\u00adnal sys\u00adtem house but as a relia\u00adble part\u00adner ser\u00adving cli\u00adents across various sectors\u2014from public insti\u00adtu\u00adti\u00adons to medium-sized and small businesses.<\/p>\n

Based in Kassel, Systemhaus Ruge GmbH & Co. KG <\/strong>spe\u00adcia\u00adli\u00adzes in the dis\u00adtri\u00adbu\u00adti\u00adon of hard\u00adware and soft\u00adware pro\u00adducts. With exten\u00adsi\u00adve expe\u00adri\u00adence and strong con\u00adnec\u00adtions to ITC sup\u00adpli\u00aders, Systemhaus Ruge is known for pro\u00advi\u00adding fast and relia\u00adble solu\u00adti\u00adons to all IT chal\u00adlenges. Their cli\u00adente\u00adle includes medium-sized busi\u00adnesses, as well as small and very lar\u00adge com\u00adpa\u00adnies throug\u00adhout Germany. From mobi\u00adle com\u00adpu\u00adting and soft\u00adware to net\u00adwork com\u00adpon\u00adents and peri\u00adphe\u00adral devices, Systemhaus Ruge offers its cus\u00adto\u00admers a com\u00adpre\u00adhen\u00adsi\u00adve ran\u00adge of over 3 mil\u00adli\u00adon ITC products.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

How did Systemhaus Ruge mana\u00adge to save time while still pro\u00advi\u00adding its cus\u00adto\u00admers with excep\u00adtio\u00adnal ser\u00advice in line with the mot\u00adto \u201cper\u00adso\u00adnal, fast, and relia\u00adble\u201d? The solu\u00adti\u00adon was a smart stra\u00adte\u00adgic decis\u00adi\u00adon that fun\u00adda\u00admen\u00adtal\u00adly trans\u00adfor\u00admed the company\u2019s busi\u00adness model\u2014an approach that could also inspi\u00adre other sys\u00adtem houses.<\/p>\n","protected":false},"author":22,"featured_media":236816,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[197],"tags":[],"class_list":["post-236968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories-en"],"yoast_head":"\nRethinking IT sales with Systemhaus Rug - ITscope<\/title>\n<meta name=\"description\" content=\"Time savings and outstanding service through smart e-commerce: Discover how Systemhaus Ruge revolutionized its business model with ITscope.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.itscope.com\/en\/rethinking-it-sales-systemhaus-ruge\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rethinking IT sales with Systemhaus Rug - 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