ITscope Market barometer Q4/2019


AMD chasing Intel, Apple and MSI offer attractive Christmas packages: ITscope Market Barometer Q4/2019

The ITscope Market Barometer Q4/2019 is here – with the current top sellers from eleven categories and the best newcomers on

  • Newcomer: Apple becomes the highflyer par excellence with Christmas presents
  • TFTs: Dell takes the crown off HP again, Samsung, LG & Co. still being left behind
  • Mobile phones: iPhone Xr stays ahead, Samsungs Xcover 4s catches up
  • Tablets: B2B is king, Apple loses to Microsoft again
  • Notebooks and PCs: Lenovo leads the way with giant steps
  • Graphics cards: PNY and MSI maintain their top positions
  • Mainboards: MSI overtakes with ease
  • CPUs: Intel takes back the crown, but AMD in hot pursuit
  • HDDs/SSDs: Only WD disturbs the continued success of the Samsung 860 EVO
  • Key Topic Storage: Synology remains NAS king and attacks in the B2B segment

The latest edition of the ITscope Market barometer as a PDF (German)
The latest edition of the ITscope Market barometer as a PDF (English)

Detailed numbers as a MS Excel File

Furthermore, read our detailed report with all background information about the highflyers of the latest quarter, as well as the top products of all 11 product categories.

Here are the 30 most active new releases with hot seller potential:

Pos. Product description manufacturer no.: listed since Q4 clicks
# 1 Lenovo ThinkCentre M720q 10T7, i5 1.8GHz, 8GB, 256GB SSD 10T700BTGE 2019-08-23 3526
# 2 Apple 10.2-inch iPad WIFI, 32GB, space grey MW742FD/A 2019-09-11 3509
# 3 Apple AirPods Pro MWP22ZM/A 2019-10-29 3431
# 4 Apple iPhone 11, 64GB, black MWLT2ZD/A 2019-09-11 2234
# 5 Apple Watch Series 5 GPS, 44mm, space grey MWVF2FD/A 2019-09-12 1383
# 6 Apple MacBook Pro, i9, 16GB, 1TB SSD MVVK2D/A 2019-11-14 1230
# 7 MSI GeForce RTX 2070 SUPER VENTUS OC, 8GB GDDR6 V372-249R 2019-07-08 1065
# 8 AMD Ryzen 9 3950X, 3.5GHz, 16-Core, SMT 100-100000051WOF 2019-11-08  917
# 9 Logitech MX Master 3, Darkfield, Bluetooth 910-005694 2019-09-05  836
#10 Samsung Flip 2 WM55R, 55, 4K, Touchscreen LH55WMRWBGCXEN 2019-08-23  724
#11 HP USB-C Dock G5, USB-C, GigE, 100W 5TW10AA#ABB 2019-07-22  661
#12 Nintendo Switch, Neon Blue Neon Red, 32GB 10002207 2019-08-23  631
#13 AVM FRITZ! Repeater 2400 20002855 2019-09-02  541
#14 Kingston A2000, 500GB NVMe SSD, M.2 2280 SA2000M8/500G 2019-08-03  530
#15 Apple USB-C Digital AV Multiport Adapter, HDMI, USB, 4K MUF82ZM/A 2019-08-11  523
#16 Microsoft SQL Server 2019 Standard 228-11477 2019-10-23  515
#17 MSI B450 TOMAHAWK MAX, AM4, ATX 7C02-020R 2019-07-12  493
#18 Samsung Book Cover Keyboard EF-DT860, Folio, Touchpad, grey EF-DT860BJGGDE 2019-08-10  434
#19 Synology RackStation RS820+ RS820+ 2019-09-07  362
#20 Be Quiet! Pure Base 500, black BG034 2019-09-05  237
#21 HP Enterprise ProLiant DL380 Gen10, Xeon Silver 4210, 32GB RAM, P20174-B21 P20174-B21 2019-08-25  230
#22 DJI Mavic Mini Fly More Combo, 4 Rotor, 12MP CP.MA.00000124.01 2019-10-30  226
#23 Samsung UE75 RU7099U, 75, 4K, SmartTV UE75RU7099UXZG 2019-08-13  157
#24 HP Color Laser MFP 178nwg, 18ppm 6HU08A#B19 2019-08-31  152
#25 Poly Soundstation IP6000, w/o power adapter 2200-15600-001 2019-11-12  151
#26 HP Laser 107a, 21ppm 4ZB77A#B19 2019-08-02  143
#27 GoPro HERO8 Black, 4K/60, Wi-Fi, BT CHDHX-801 2019-10-23  140
#28 Creative Sound Blaster EA-7, 5.1, PCIe 70SB180000000 2019-07-30  101
#29 Logitech Tap for Microsoft Teams Medium Rooms TAPMSTMEDIUM/2 2019-10-22   94
#30 Canon imageFORMULA DR-S150 4044C003 2019-11-02   80

Growth from Europe and a new addition for used licenses

Listing a wide range of suppliers from all over Europe has been our aim for years. So we are pleased that we were able to include a whole range of suppliers from Denmark, Holland, Hungary and Austria again in Q4. Particularly interesting: With the ReUse software, there is once again a specialist for used software licenses. The topic is regularly hotly debated in the industry, as the savings potential is high, but the legal framework is complex.

Vikings Tech Group ApS

With the Danish Vikings Tech Group ApS, a new distributor from the IT options and accessories sector has enriched the product portfolio available via since November. The Vikings Group can look back on over 15 years of experience in Professional IT and distributes top brands such as HPE, HP Inc., IBM, Lenovo, Dell, Lexmark, Canon, Samsung and Cisco. Orders should be received by 15:00 to ensure prompt shipping.

To the product range »

Tier One Distribution BV

Tier One Distribution BV emerged from the Dutch subsidiary of the British VIP Computers Group as a child of Brexit. The company has recently been listed on ITscope and offers the classic PC components such as CPUs, memory, hard disks/SSDs, motherboards, peripherals such as monitors and software on the platform. In addition to the Dutch headquarters, customers can also count on a Support & Sales branch in Spain. Tier One promises a 24-hour registration service for new customers, with only customer-specific prices displayed.

To the product range »


Gamaxnet Informatikai Kft. from Hungary has dedicated itself entirely to the topic of networks. As a Cisco Premier Partner, the infrastructure specialist offers a small but fine range of network devices for small and medium businesses, such as the small routers of the 800 series.

To the product range »

Software ReUse Tauchhammer GmbH

Software ReUse Tauchhammer GmbH has recently become part of the ITscope platform with its 100% legally compliant license offer. The Austrian ReNew and used specialist offers tested used licenses, also available for download. The company specializes in Microsoft Office and Windows licenses as well as the products from the Adobe Creative Suite, so that you can find alternatives to the current subscription models of the manufacturers mentioned here.

To the product range »

sonepar | One4Business

With well over 400,000 articles from more than 500 manufacturers in the electronics & IT sector, Düsseldorf-based One4Business Solutions GmbH is a heavyweight in the industry. As a wholly-owned subsidiary of Sonepar Deutschland GmbH, One4B offers buyers from medium-sized companies all the advantages of the market leader in German electrical wholesale. In particular, the ability to deliver is outstanding, with 100,000 articles being always available in stock.

The fact that the listing was implemented with complete EDI support right from the start is also gratifying: automatic order processing ensures fast order processing. The most important product groups in the range include network and automation technology, smart home and electrical installation technology, as well as lighting technology, tools, accessories and consumer electronics.

To the product range »

New server environment at ITscope

While our employees still have to wait for our new offices to be established in 2021, our servers have already found a new “place to stay” on November 1, 2019. Why all this? We wanted to modernize our server setup to achieve more scalability, security and performance. On this occasion, we decided to transfer all systems to the regional high-security data center TelemaxX in Karlsruhe.

As the transition phase with parallel operations in both data centers is now over, all ITscope services are now available exclusively in the IP range – For the use of individual domains, e.g. for embedding our online quote function on your website, CNAME entries should be used. Concerning firewalls, you can unlock the whole subnet

With the latest expansion of our server capacity on 25.11., the transitional phase is now complete. As a result, you can expect more server power for data intensive exports, reports, and API requests.

The changed datacenter location will also affect our TOMs from November 2019 on. Fortunately, there is no need to sign a new dpa, as the updated TOMs take effect automatically. You can find them on the ITscope platform in the account management tab. Of course, you may still sign our  data processing agreement (dpa) online, if you haven’t already done that.

Distributors from all over the world – ITscope Family is constantly growing

More and more ICT distributors at home and abroad are discovering ITscope as a sales channel. Especially when entering new markets, a listing at ITscope can become a true sales multiplier: The ITscope network, containing more than 7,400 active ICT industry users, helps to achieve maximum visibility — without the need of dedicated customer acquisition.

For system integrators and ICT resellers, this means a larger selection, more transparency and the ultimate freedom to decide. Since July, the ITscope supplier base has grown by another ten companies. As a result, our trading network now comprises almost 400 distributors.

Below is an overview of the new listings and their scope of integration in ITscope:


Country Company Order interface End customer shipment
LaserNetworks Kft.
Black Dragon Distribution s.r.o.
Rainbow Sales Ltd.
IT4Sale B.V.
ALLNET Österreich GmbH
Nova Business Solution UG
Hirsch & Ille Handels GmbH
primeLine Solutions GmbH



One year B2B Suite: What our customers say

Would you like to give your customers the opportunity to optimize their procurement and at the same time have a helpful tool at hand to bind your customers even more closely to you?

With the ITscope B2B Suite not a problem!

We enable system houses and IT service providers to provide their customers with a tailor-made eProcurement portal from the cloud. The system house has more than three million ICT articles from over 370 suppliers at its disposal, which can be compiled according to customer requirements – with availability data in real time.

Orders placed via these portals can be forwarded to the distribution system automatically or after a manual check. The relevant product and order data is automatically transferred both to the ERP system of the system house and to the customer’s systems.

In addition to extensive image material, manufacturer data sheets and detailed product information with references to accessories, the ITscope B2B Suite also offers options for connecting customers’ external e-procurement systems. This enables buyers to place orders with the system house either in their procurement portal or via the interface of their usual e-procurement system.

“Many system houses are groaning under the demand load, or have to use Excel to provide customers with individual assortments and prices. Here the B2B Suite finally creates a continuous workflow, and that with the live data of the distribution. Assortments can be put together easily and flexibly at the click of a mouse, and B2B customers can order more easily and quickly. Internal approval processes and the repeated ordering of typical shopping baskets, such as workstations with monitors, can also be mapped. For business customers, this brings a significant added value compared to traditional online shops.” – Benjamin Mund, Managing Director, ITscope GmbH

Looking back on one year of B2B Suite – what users say:

“At MACSYSTEMS we receive a large number of customer orders each day. In order to process them quickly and effectively, we rely on the greatest possible automation of all order processes. The ITscope B2B Suite offers us the possibility to use EDI interfaces and important functions such as dropshipment automatically across suppliers.We are currently working actively and closely with ITscope to further refine the design of the front- and backend.” Erdal Batu, MACSYSTEMS GmbH

“One of the most important features of the B2B Suite for us is the possibility to provide our customers with individual manufacturing configurations. This enables us, for example, to put together extensive CAD workstations, and the customer can then view these configurations more easily if required and order them directly from us. This service is also gladly accepted by our customers.“Thomas Ambiel, Ambiel IT-Systemhaus GmbH

„With the ITscope B2B Suite, we and our customers can save an average of 22 minutes of work on each request. The product range can be flexibly tailored to the individual needs of each customer, reducing approval processes to a minimum.“- David Hindrichs, Nösse Datentechnik GmbH & Co. KG

„With the B2B Suite, we were able to optimize and significantly accelerate our customers’ ordering processes and ultimately increase customer satisfaction. The basis of ITscope as an eProcurement system allows us to implement a fully automated process from ordering to purchasing goods from our suppliers. This saves both our customers and our office staff time. The internal preparation and completion of the B2B shop with a product portfolio tailored to our customer took just four weeks, so that we were able to meet our ambitious target date for going live on schedule. We only included products that we could also advise personally. Individual customers came to us during the onboarding with the desire to add more products, some of which are only interesting for a single customer. Due to the multi-client capability, we were able to individualize the B2B shops for individual customers without much additional effort in order to exploit the full sales potential.“- Danny Fischer, IT Südwestfalen AG

Forecast of further developments

Did you know? In our feedback area, you can view and follow all planned developments of the ITscope B2B Suite  at any time and also inspect live all live functions.

Further information about the ITscope B2B Suite can also be found here:

More about the ITscope B2B Suite »

ITscope Market Barometer Q3/2019

AMD’s victory, unusual docking concepts at Dell and a comeback at Apple…

The summer quarter of 2019 features a big surprise with the success of the AMD Ryzen 9. Our new ITscope Market Barometer Q3/2019 shows the most exciting trends in the hardware market, including…:

  • ITscope Marketbarometer Q3 2019CPUs: AMD for the first time ahead of Intel with its Ryzen 9 in 7nm Zen-2 architecture
  • Tradespeople’s companion: Samsung’s Xcover 4 convinces with removable battery and outdoor features
  • Graphics cards: Asus loses, 2017er PNY stays at the top
  • Notebooks: Apple continues to lose ground, Lenovo takes over first place with low prices

View the latest issue of ITscope’s “Most Wanted” market barometer as PDF or get detailed figures from this MS Excel file.

Also read our detailed report with all background information on the most interesting new entrants as well as top-performing products from 11 categories.

And these are the 30 most active newcomers with hot seller potential:

Pos. Manufacturer # Hst-Nr. Listed since
Q3 clicks
# 1 AMD Ryzen 3900X, 12-core, 3.8GHz, SMT 100-100000023BOX 05.06.2019 2774
# 2 Dell WD19 Dockingstation DELL-WD19-130W 08.05.2019 1184
# 3 Lenovo ThinkPad L590, 15.6″, i5 1.6GHz, 256GB NVMe SSD 20Q7000XGE 25.07.2019 1068
# 4 HP ProDesk 400 G6, i5 3GHz, 256 GB NVMe SSD 7EM13EA#ABD 04.07.2019 780
# 5 MSI GeForce RTX 2070 SUPER GAMING X TRIO, 8GB GDDR6 V372-257R 08.07.2019 743
# 6 HP Color LaserJet Pro M479fdw W1A80A#B19 05.05.2019 671
# 7 Seagate Exos X16, 16TB, 7200 rpm ST16000NM001G 24.05.2019 431
# 8 Apple iPhone 11, 64GB, Black MWLT2ZD/A 11.09.2019 425
# 9 Acronis True Image 2020 TIH3B2DES 20.08.2019 400
# 10 Apple USB-C Digital AV Multiport Adapter MUF82ZM/A 11.08.2019 382
# 11 HP Color LaserJet Pro M454dn W1Y44A#B19 05.05.2019 370
# 12 HP Enterprise 96W Smart Storage Battery P01366-B21 29.04.2019 369
# 13 Oculus Rift S 301-00178-01 07.05.2019 366
# 14 Xiaomi Mi Roborock S6, Black S6BLACK 09.05.2019 318
# 15 MSI B450 TOMAHAWK MAX, AM4, ATX 7C02-020R 12.07.2019 290
# 16 Apple iPod touch 7th Gen, 32GB, Space grey MVHW2FD/A 29.05.2019 285
# 17 AVM FRITZ!Fon C6, white 20002848 03.09.2019 270
# 18 HP Enterprise 331T, PCIe 2.0 x4, Low Profile 647594-B21 16.05.2019 240
# 19 Lenovo ThinkSystem ST550 7X10 7X10A0B5EA 07.06.2019 231
# 20 Apple iPad WIFI, 10.2″, 32GB, Space Grey MW742FD/A 11.09.2019 231
# 21 Lenovo 8GB DDR4 2666MHz, SO-DIMM 4X70W22200 13.06.2019 220
# 22 Logitech MX Master 3 910-005694 05.09.2019 203
# 23 Samsung Flip WM65R LH65WMRWBGCXEN 25.07.2019 194
# 24 Jabra PanaCast MS 8100-119 23.07.2019 192
# 25 Logitech 981-000406 USB Headphone 5099206030015 09.07.2019 191
# 26 DJI Osmo Action 186899 15.05.2019 183
# 27 Synology SA3400 SA3400 05.07.2019 181
# 28 AVM FRITZ! WLAN Repeater 2400 20002855 02.09.2019 163
# 29 Apple Watch Series 5 GPS, 44 mm, Space Grey MWVF2FD/A 12.09.2019 155
# 30 Fujifilm Cartridge LTO8 Ultrium 12TB/30TB 16551221 04.09.2019 146 IP address will change on Nov 1st 2019

In order to provide you powerful and secure platform services, we have completely redesigned our server infrastructure at a new regional location (TelemaxX in Karlsruhe). After extensive tests, the transfer will happen on 01.-03.11.2019.

Please note the following:

  1. From 01.11.2019 on, the IP addresses of all ITscope services will be changed to the range – Accordingly, you must update your firewall settings – if applicable – in order to access our web platform without restrictions. You may also use our subnet as the network address/net mask. This address range should also be whitelisted if you exchange data with us via FTP.
  2. If you have set DNS A entries to our previous IP address, e.g. for the online quote function, these must be updated to (instead of
  3. B2B Suite: Custom Domains created for procurement portals of your B2B customers are not affected. These are created as CNAME entries and will be converted by us accordingly.
  4. Concerning GDPR: Due to the changed data center location, our TOMs will also change. If you have signed an AV with us online on, the changed TOMs will automatically take effect on 01.11.2019. You can download them under the following link: In case of individual special agreements we will contact you.

If you have any technical questions, don’t hesitate to write us:

ITscope @ Systemhaus.One Usertreffen 2019

Users of Systemhaus.One and SAP Business One will gather again at this year’s User Summit by neumeier AG. Following the tagline “HAND in HAND zum Erfolg!”, participants may network in a relaxed environment and attend exciting talks on topics focussing current challenges and best practice for system vendors.

Our highlight for you: Our CEO Benjamin Mund will introduce you to the art of seamingly integrating sales and procurement processes and even connecting your customers digitally with his workshop “What is Digital Sales Integration and why do I need it?”. Or, in other word: Get to know the concept of sales of tomorrow!

When: October 22nd, 2019
Where: HDG – Haus der Generationen, Straubinger Straße 37, 84066 Mallersdorf-Pfaffenberg, Germany

Digital transformation: What do system houses have to consider now?


Computer retailers (system houses) are essential partners, when it comes to the digitalization and sustainability of your business. However, especially in the sales sector, many distributors lack a concrete plan in order to realize this transformation. How can it still  work?


Process optimization vs. customer service: A dilemma.

One thing is clear: Without an integration between its own system and the system of the distribution and the customers, a system house will have a hard time competing. Many IT service providers are concerned: How can one improve own processes without impacting the customers in a negative way?

Taking into account that excellent customer service is one of the  unique selling points, these concerns are definitely legitimate. What everyone is looking for is a win-win-situation: The process of the purchasing departement from customer side as well as the sales process at the system house should be smoothly and digitally connected.


B2B customers expect to shop without any detours

Every firm is unique when it comes to IT demands and its technological infrastructure. However, one thing everyone has in common: They are in need of straightforward shopping solutions and a partner that assists them with their digitalisation. On the one hand they want to act independently when carrying out recurring purchases like expendable items, on the other hand, they enjoy the consulatation of their service provider when it comes to new, complex IT projects.

Whoever is under the impression that digitalisation ends with PDF documents and offerings via e-mail is surely mistaken. Nowadays, shared work with tools like Google Drive allow for a much more effective work progress. Interactivity allows the customer to make decisions faster and shortens the purchasing process.

Furthermore, internal approval procedures concerning IT acquisitions have been implemented by many firms as well as the consideration of many economic aspects such as obtaining different offerings. In order to do this efficiently, many businesses use their own digital systems  which have to be taken into account as well.

Then there are the wholesalers and the system house itself. The data of the purchase order has to be prepared for the distributor system. Afterwards, their response has to be prepared for the procurement systems used by the system house – a process that proves to be vey time-consuming.


Competing with the big fish

The big fish in the industry are showing how it is done: Businesses like Bechtle and CANCOM provide their customers with a modern, flexible shopping environment which perfectly integrates the necessary customer and supplier system. The development of such a complex solution is only made possible by considerable, internal resources. This can hardly be implemented by small and medium-sized system houses – they simply lack the necessary ressources for such a complex project. This is where powerful cloud applications prove to be very useful, providing the small and medium-sized system houses with the ability to offer such services to their customers, without changing the budget or taking care of the infrastructure.


A well thought-out plan is the key!

In order to be competitive in the enterprise industry, you have to be tactical. But how? By collecting all requirements and work through all of them using the waterfall approach? This can hardly be called efficient.

How about a clearly defined, well thought out masterplan with clearly defined steps ahead? Through agile methods, selected customers can be involved in an early stage and iterative workflows allow for quick and measurable results. This plan should always focus on the main objective: Process optimization, one that helps the business and the customer alike. 

The connection of ones own processes and systems with the customers´and distributors´ systems can free up resources that can be rather used for strategic consulting and customer service instead. In doing so system houses can achieve long lasting customer relationship and client loyalty.


Process optimization vs Customer Service: A dilemma?

The challenges of digital transformation are tremendous and the process might often seem like an uphill battle. But the transformation can be done efficiently. In order to stay focused it might help to concentrate on these five key aspects:

  1. Customer Analysis: Understanding your customer should be the base of all digitalization efforts. Which individual demands do your customers have and can some of them be grouped together?  
  2. Creating a unique shopping experience: In order to achieve a lasting customer relationship, providing a generic online store is no longer enough. Contact and offer possibilities, real time information, multi suppplier networks, the integration of internal systems (for example via OCI) are all viable options in order to create a better and more efficient user experience. 
  3. Connecting internal customer systems: This step gives the client the opportunity to manage all data within their own ERP system, guaranteeing an automatic exchange of information. Pre-built, third party interfaces can be a quick solution that allows both parties to save time and money.  
  4. Automated order processes: The customer should be able to transmit data to a wide array of suppliers without having to worry about interfaces. 
  5. Data Loop: In order to complete the data lifecycle, data being provided by suppliers has to go back to customers as well as its own core system. 


The ideal solution for a system house

The steps listed above can be quite challenging when done on its own. In order to simplify things, ITscope is offering the B2B Suite, a new cloud service, manufactured specifically for medium sized system houses. It will provide its users all of the above tools and components:

  • Digital sales tool with a direct connection to customer and supplier systems
  • Flexible creation of a customized shopping environments for B2B customers
  • Intuitive and easy to learn set up – no technical know-how needed
  • Dedicated portal for customers– with adabtabe design and  and customized category and price structure
  • Online offering system with the possibility to make changes and leave comments
  • Digital order routing to over 370 fully integrated ITK suppliers for a fully automated sales process
  • Promotional content for over 3 million different ITK products
  • Direct integration and pre-built interfaces to many of the leading ERP systems


Download our guide  and learn how to successfully sell to your b2b customers in only 5 steps >>


Download the guide


Nine new in ninety days

More and more ICT distributors at home and abroad are discovering ITscope as a sales channel. Especially when entering new markets, a listing at ITscope can become a true sales multiplier: The ITscope network, containing more than 7,400 active ICT industry users, helps to achieve maximum visibility — without the need of dedicated customer acquisition.

For system integrators and ICT resellers, this means a larger selection, more transparency and the ultimate freedom to decide. Since May, the ITscope supplier base has grown by another nine companies. As a result, our trading network now comprises almost 400 distributors.

Below is an overview of the new listings and their scope of integration in ITscope:


Country Company Electronic Order Interface End customer shipment
Impro Group sàrl
Fourcom ApS
EONETIX Information Technology GmbH
MRM Distribution GmbH & Co. KG
IT24 GmbH
Brömmelhaupt Großhandels-GmbH
Blechschmitt Distribution
Tekno GmbH
bükotec GmbH